Two Hands: Brand Building, Technological Innovation &Nbsp, Textile Industry Is Still Rising In The Two Quarter.

The textile industry prosperity index report shows that in the two quarter of 2010, the textile industry showed a stable trend towards a good trend, and many key indicators of textile industry, clothing manufacturing industry and chemical fiber industry maintained an upward trend.

The relevant data of China Textile Industry Association also showed that the main indicators of China's textile industry continued to rise year by year after the comprehensive improvement of the international market, the demand for inventory refunding, the continued prosperity of the domestic demand market and the relatively low base of the same period last year.

Technological innovation forging hard strength of industry

The implementation of the textile industry readjustment and revitalization plan for more than a year has placed structural adjustment in a prominent position while emphasizing that technological innovation plays a vital role in the sustainable development of the textile industry, which fully indicates the direction for the future development of the textile industry.

Technology plays an important role in promoting the sustainable development of industry and enhancing the endogenous driving force of industrial development. Under the guidance of planning, technological innovation is also run through many textile enterprises' production and operation.

Recently, reporters learned from the China Textile Industry Association that a group of textile products with high technology content represented by vortex spinning (VORTEX) is becoming a new force in the development of the industry.

China textile industry association responsible person said that vortex spinning is a free end spinning equipment developed on the basis of jet spinning, which has been widely recognized in the market for cellulose fiber and chemical fiber blending.

Vortex spinning core spun yarn manufacturer Dezhou

Not only is the product upgrading, technological innovation also provides technical support for the industry to save energy and reduce emissions and eliminate backward work.

The relevant information of China Textile Industry Association shows that due to the strong support of related technologies, the energy conservation and emission reduction work in the industry is progressing smoothly. The overall consumption reduction and environmental protection target of the textile industry in 11th Five-Year is expected to be successfully completed.

"The past year has been the biggest year for technological progress to push the industry to eliminate backward production capacity, which is both a requirement of industry and a result of market competition."

Textile industry association responsible person said that in 2009, the chemical fiber industry eliminated 1 million 372 thousand tons of backward production capacity, unprecedented strength.

Take polyester industry as an example. At present, the new project will reach at least 900 tons per day, which will reduce the energy consumption level by 20% and reduce the comprehensive cost by 15%.

At the same time, technological progress has also increased the percentage of chemical fiber products in China by 5 percentage points.

"Textile industry, one is hard power, the other is soft power. If these two strengths are combined well, the international competitiveness can be enhanced.

Hard power mainly refers to technology, textile science and technology, including equipment, crafts, weavers, skills, and teams' creativity for real products.

Du Yuzhou, President of the China Textile Industry Association, pointed out that forging the hard strength of enterprises with technology as the support is the key for textile enterprises to identify the key points to improve the contribution rate of science and technology, to successfully overcome the crisis and to achieve sound development.

Brand building to enhance soft power of industry

Since the beginning of this year, the profitability of China's textile industry has improved significantly compared with the same period last year, with the significant increase in exports, the continuous improvement of domestic sales and the acceleration of structural adjustment within the industry.

Among them, the effectiveness of independent brand building brings more and more obvious benefits to enterprises.

In recent years, with the improvement of textile industry's technological level and capability of independent innovation, more and more enterprises have developed from OEM processing to independent brand building in the past.

During the "11th Five-Year" period, the textile industry clearly put forward the development ideas of increasing the contribution rate of science and technology and the contribution rate of the brand, while vigorously promoting technological pformation and technological innovation, and strengthening the efforts of independent brand cultivation. The whole industry regards improving the design level and brand value as an important goal of pforming the development mode.

At present, with the localization of international brands, a large number of independent brands of textile and clothing, which are competitive and influential in the domestic market, stand out in the domestic mass market and occupy the dominant position.

It is understood that the textile industry has 38 categories, of which more than 300 brand products have won the "China brand" title.

At the same time, the pace of developing our own brand in the international market has also been speeded up.

In the home textile industry, the construction of independent brands is fruitful.

"The competition in the home textile industry is becoming increasingly fierce. In this process, the construction and operation of the independent brand is particularly important."

China textile industry association responsible person said, creating brand is not easy, how to run the brand, maintain the brand, make the brand loud and stable, will become a lot of home textile enterprises need to think deeply about the problem.

"When we develop products, we will think more about the current consumption concept of consumers and how to link fashion elements with traditional products."

Hangzhou Xiaoshan Changhua decorative cloth factory official told reporters that the positioning of the scientific concept of design for enterprises to maintain brand image provides a prerequisite.

Waltay International Textile (Hangzhou) Co., Ltd., which only made its own design, worked hard in the development of new products, constantly strengthened the development of new products, adjusted the product mix according to market changes, and ensured that brand always kept quality in renewal and innovation.

"In the specific development process, customers and home designers will participate in the development of new products, in the fusion of fashion elements to create innovation."

Waltay chairman Xu Bohua said.

In addition to related enterprises, many places have also increased their training.

Reporters learned that, according to the "textile industry adjustment and revitalization plan" and "accelerating the promotion of clothing and home textile brand building guidance" put forward the "cultivation of about 100 influential brands," the task of the relevant ministries and trade associations have recently stepped up the promotion of clothing home textile brand building efforts.

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"We must soberly realize that after the completion of the mission of scale expansion, our garment industry has embarked on the path of brand development centered on innovation, which is the arduous task of the garment industry in the new historical period.

In the future, we will systematically promote the construction of the independent brand of clothing home textiles from five aspects: strategy, mechanism, environment, leading quality and quality. "Zhang Li, director of the Department of consumer goods industry of the Ministry of industry and information technology, said that the competition pattern of China's textile and garment industry has already leapt out of the competition stage of product innovation between enterprises and enterprises, and has moved to a new stage of integrated innovation of a more systematic and conscious industrial chain.

"For enterprises, we should lay a solid foundation, practice hard work, have advanced R & D level and perfect testing means, form a scientific quality standard system and social responsibility system, establish a global procurement team, have a strong global market control power, and comprehensively enhance their soft power and hard strength."

Zhang Li said.