This Summer'S Fashion Brand: The "Parity Limit" Is The Tide.

This year is no doubt big.

From "World Expo limited edition" to "World Cup Limited Edition", Dunhill, SWAROVSKI and other international first-line brands have limited edition to consumers in 2010, so that fashion people are excited.

The International Limited Edition and the conventional version are different in design. The first feature is limited sales, so it is usually expensive.

These limited and limited luxury luxury goods, together with the newly released "limited edition" of some parity brands, have attracted more attention from consumers.

Limited Edition

Nowadays, when LV's bags are everywhere, the smell of the same famous perfume permeates the elevator rooms of the office buildings.

So everyone began to pursue his own personality.

Limited edition to what extent will it be limited? After interviewed several international brands, the reporter learned that the main force of making limited edition products is generally a part of luxury brands, although some products will have tens of thousands of sales volume, but scattered around the world, it will cause every city and even every country to occupy only a few.

Qu Daogang, lecturer of the school of business administration, Northeastern University, said: "most of the limited editions now concentrate on superb and cutting-edge designs. They have special commemorative meanings, not just for ordinary consumers, but also for many collectors."

It is true that the major brands are painstaking in order to attract specific consumers. When they introduce limited products, they will try their best to design and perfect their workmanship.

The upcoming AlfredDunhill (Dunhill) 2010 autumn and winter limited edition writing pen, which will soon be on the market, has only 150 branches in the world, and it is distributed to all parts of the world. In Shenyang, there are only one or two.

Each writing pen has an independent number, with a black lacquer AlfredDunhill packing box, with a limited edition quality certificate, which embodies the luxury and elegance of the brand.

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Trying to make people see you as a "tide man" is becoming more and more difficult. Even wearing a Dior suit and holding Gucci's handbag, you can still avoid the danger of bumping into your shirt and bumping your bags. The limited products just satisfy the needs of such consumers.

Consumer Chen Yixin said, "I think limited edition goods can be bought without money, and it shows a special kind.

When a fashion trend sweeps over, buying limited things makes me not worry about bumping shirts with people on the streets.