CHIC2011: Opening Our Common Discovery Journey

The theme of CHIC2011 was identified as: Discovery

In eighteenth Century, the discovery ship of the United Kingdom completed the achievements of the discovery of the Hawaii archipelago, New Zealand and even the existence of the Australian continent. In nineteenth Century, NASA's space shuttle Discovery began its exploration and support in outer space. "Discovery" is always the motive force for mankind to move forward; it is the means to expand and extend the living space; it is the condensation of the width and height of the field of vision.

The organizers of the China International Clothing and Accessories Fair set the "discovery" as the theme of the nineteenth exhibition series. As the stones were thrown to the lake, the ripples appeared immediately.

Find another way to adapt to the situation.

2011 is an important year for the Twelfth Five Year Plan for national economic and social development. It has been implemented since then. CHIC2011, as a major activity in the industry, set the tone for development in the year 12th Five-Year, and began to explore the key issues in 12th Five-Year with a variety of activities. It found that the path to solve the problem, especially in the aspects of value chain upgrading and brand building, will make the most direct contribution.

Looking back at the haze of the crisis, and now looking at the V reversal of the economy, the industry is still complacent on the one hand. "Opportunities and challenges" have been spoken for many years. In the face of this critical period, "danger" and "machine" are still evenly matched. Throughout the year, from the "wage consultation" caused by "labor shortage", it was found that the new employment outlook of 80 and 90 migrant workers has begun to affect the distribution pattern of the industry, and the cost of raw materials has increased, and the original comparative advantage has gradually weakened, and the adjustment and transfer of industry is imminent. On the other hand, more foreign brands are looking for business opportunities in the country, opening up the market, operating mature brands to "recover the agency power", and more "fast fashion" brand brands to open a large store to engage in direct business -- to separate the "China cake" from the post crisis downturn, before the fierce competition.

Sun Tzu said: "soldiers, the great events of the country. The road of survival and survival should not be ignored. For a country, war is vital to the survival and survival of the country. For an enterprise, to deal with crisis challenges and competition is like a war, and also requires careful strategic layout. Sun Tzu's art of War: "making decisions and moving, knowing what to gain", and making decisions for enterprises is like fighting for soldiers. We must think twice before doing so, and "making decisions" is to find problems and find solutions; "knowing" is not to go forward blindly, but to stop at the right moment and find a turning point with common sense, so that we can gain more benefits.

Where is "machine"? It must be discovered by heart. It may just be a change of thinking and a different angle.

For example, the person in charge of a women's clothing enterprise in Shenzhen said: "everyone says how depressing the euro is, and I suddenly realized that the imported fabric would be cheaper than before. Why not use this imported fabric to upgrade the product?" another enterprise said of the rising labor costs: "their wages are high, which means that disposable income is increased, and their spending on clothing consumption will also increase. Is the clothing market not bigger?"

And do not study the truth, but this way of thinking is commendable. There are two sides to everything.

Find a chance to understand the market

With the domestic retail As the market space continues to enlarge, the clothing brand enterprises are optimistic about the domestic market. Retail sales in the first 5 months increased by more than 20 percentage points, which once again confirmed this good expectation.

With the new opportunities of industrial transfer and western development, the brand new field of business is also growing. The flourishing of the domestic market has strengthened the confidence of many costumes. Under such circumstances, many garment enterprises have adjusted their own operation strategies, and the proportion of the domestic sales share of the processing enterprises has increased. The share of the Rio Tinto market of the brand enterprises has been constantly subdivided into the market, and has made great progress to the previously unregarded southwest and northwest markets.

China is too big, the market is too big, and the demand is too large. Du Yuzhou, President of China Textile Industry Association, has always stressed the need to cultivate consumer loyalty. Why do we have many brands and rich products, but we can still see that the "fast fashion" neighbourhood is always queuing up?

A brand in Guangdong said at the CHIC2010 exhibition that if you don't come to CHIC, you can't imagine the products of the down garment enterprises. The North needs so thick clothes for the winter. No wonder it has always been recognized as its own strength. Cotton The product is "cold".

Another brand, which has been dominated by black and white, has added red elements this autumn and winter. Because they found that in the northern market, especially in the new year, without red, people who enter shops will be much less, and sales will naturally be affected.

These two examples illustrate that satisfying the market starts with finding demand. Although in some enterprises, this is a "discovery" which is not worth mentioning at all, for some other enterprises, it is a rewarding harvest.

Discover new ways to explore after introspection

In the face of the "new ten years" opportunities of industrial development, many garment enterprises claim that they are on the way of "two pioneering": the transformation of foreign trade into domestic marketing, the multi brand strategy and the international market. Each enterprise is repositioning its own blueprint for development.

Therefore, local enterprises in post crisis era need more introspection and exploration. Introspection means that enterprises need to find their core competitiveness urgently, find their long boards and short boards, and discover their confidence and details. Exploration means that enterprises have the courage to discover new business opportunities, discover new pathways, discover new business models and marketing methods, and find new benefits growth points.

AI has just completed a magnificent show in Lion City Singapore, where he set up the headquarters of Southeast Asian fashion. From signing Gong Li as spokesperson to tentacles into Lion City, a series of internationalization strategies began to be implemented, jumping off underwear products to the concept of big fashion, from Beijing to the whole country to international. {page_break}

The same underwear brand, a functional underwear brand Makebody broke through the past sales mode, established a beauty salon as a sales channel, chain beauty agencies members have been "synchronized" by the brand, become a loyal consumer of the brand, the growth of the enterprise is fast.

There is no such thing as good or bad. Only by identifying the direction, how can you find out the one that is suitable for your physical walk, whether it is breaking through the main road or building a new way, there is a possibility of success.

Found to store up charisma for creating wealth

CHIC2010's hot scenes are fresh, earth's home, art gallery, Korean Pavilion... Many professional audiences use "exciting points" to describe them. In this major industry event, we can always find the mainstream direction, mainstream voice and mainstream practice. For example, technology elements, such as art crossover, such as green and low carbon...... These issues are always closely related to the constantly updated mode of production and lifestyle. All these mainstream behaviors are helping the industry and enterprises to accumulate a kind of "responsibility image Charisma".

Whether it's a struggle for consumers or the long-term development of enterprises, enterprises should store a "responsible impression" for themselves. CHIC is like a bank. He will tell you which one is the best way to increase profits and help you make profits.

In the interview, the reporter heard that more and more demands were made by the heads of clothing enterprises to "publicize individuals and publicize enterprises". They no longer attach importance to the personal image being magnified, but are willing to describe more about the healthy operation system, what kind of innovation ability and social responsibility they have. Trying to set up a distinctive corporate image to inspire the collaborators and consumers, guide them to make a sound judgement of the enterprise and have a good expectation of their products.

Today's partners, such as agents and consumers, are more willing to understand the story behind the brand. They not only care about products, but also how products are made, such as "sweaty" factories, whether they can discharge pollutants that can not be treated, whether they can maximize recycling, and whether they have done charity. CHIC is a good display platform, and can make the enterprise's responsibility and energy be found to the maximum extent. From this level, who discovered the function of CHIC and made use of it, we found a shortcut to self increment.

By 2010, CHIC has gone through 18 years, and has completed her adult ceremony under the support and attention of all walks of life. "In 2011, a mature Exhibition" after adulthood "should have some different thinking - it's time to find something new!" organizers want to inform: through CHIC2011, you will not only find your discoveries; you will also have opportunities to discover other people's discoveries; only with common discoveries will you be able to fullfill the future of the industry.