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Environmental Protection Has Become A Benchmark For Shoe Companies To Take A New Market.

2010/8/2 14:15:00 37

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August 2nd John Rockstroem, director of the Stockholm Institute of environmental studies, Sweden, and from

Environmental Science

The 28 international experts in the field of earth systems have formed a research group. According to the scientific knowledge of the earth system, the experts have identified 9 "earth life support systems" which are vital to human survival. (the 9 limits include: ocean acidification, ozone concentration, fresh water consumption, biodiversity, nitrogen and phosphorus cycling, land use rate, carbon dioxide concentration, aerosol concentration, chemical pollution), and quantify and assess the current human consumption level and the "critical point" of the system.

Researchers warn that once all the 9 critical points are broken, the living environment of mankind will face "irreversible changes". Then the earth will no longer be as amiable as it is today.

In recent years,

energy

Urgent,

Resources

Urgent, environmental emergency...

The demand of nearly 7 billion people in the world almost pushed the earth to the brink of collapse. Many people have issued "how long can the Earth last like this?"

Since the age of industrialization, mankind has gradually seized the "rudder" from the hands of nature, and has become the new owner of the planet. All the systems on the earth are defined and ruled by people. As a member of shoemaking enterprises, how to turn over the environmental protection implementation has become a compulsory course for all shoe traders.

With the continuous in-depth reports of the media, environmental awareness has been awakened again and again.

In the face of the lack of standard development, shoe enterprises have become the key to the development and application of new energy.

With the advent of the low carbon era, domestic consumers are generally looking forward to environmental protection and energy saving shoes products. In the face of marketization, Nike, a leading shoe manufacturer, is doing relatively well in responding to low-carbon products of environmental protection shoes, and its implementation of new energy development is also not a day.

It is understood that Nike quietly invested tens of millions of dollars, after countless research and development failures, and finally improved the production process of air cushion without SF6. Half of the 2 million pairs of shoes sold each year use the air cushion produced by this technology.

Besides,

Nike

The company also said recently that "no animal fur imported from abroad is adopted."

For example, including, but not limited to, crocodiles, crocodile skins, lizards, snakes, ostriches, fish, marine mammals and so on.

These strategies will affect all branches of the company, including Nike, ordanBrand, ColeHaan and other brands.

Commitment to design without prejudice to the environment, including reducing pollution and harmful substances to the environment and improving the standards of sustainable development, is seen as part of a more ambitious strategy, which is to assume social responsibility without sacrificing profits and product performance.

It is precisely this responsibility that urges Nike's shoe products to dominate.

There is no doubt whether environmental protection has been implemented.

Shoe enterprises

Benchmarking based on new markets.

While shoe manufacturers are under the support of more mature technology to control pollution sources, they not only protect human's physical and mental health, but also reduce global warming.

"Small sports shoes can also make global warming?" this is not an exaggeration. Many shoemakers use lightweight plastic air cushion under the so-called "technological innovation". This plastic air cushion will decompose slowly in the atmosphere, so when the shoes are damaged, the gas will be released from thousands of small air cushions, and its adverse effects are enormous.

Therefore, how to hand over the satisfactory pcripts of environmental protection is not only a matter of superficial publicity, but also the key to the next stage of shoe enterprises.