Taiwan Will Become The Main Battleground Of AOKANG's "Going Global" Strategy.

August 2nd, Taiwan will become a treasure island AOKANG In the next half a year, they will set up R & D centers in Taiwan and Taiwan as soon as possible. Shoe enterprises In cooperation, opened the first AOKANG store in Taipei. This is the day before yesterday, AOKANG chairman Wang Zhentao announced his decision after finishing his second trip to Taiwan. He said excitedly, "I came back with a large piece of gold."

The agreement on Cross Strait Economic Cooperation Framework Agreement (ECFA) was successfully signed for less than a month. Last week, AOKANG almost brought their entire top management team to Taiwan. 108 top and middle managers went through their tenth "think week" here. (from 2000, AOKANG will hold "thinking week" activities in July each year to carry out a collision of ideas). In 7 days, they met with 5 shoe manufacturers in Taiwan and actively sought the possibility of cooperation.

The demand for Taiwan shoe enterprises to enter the mainland market is also urgent, including the first brand of Taiwan footwear industry. Thin Leather shoes (A.S.O), fashion women's shoes brand Miss Sofi Functional shoes BAW and so on are actively looking for AOKANG.

Luo Rongyue and Luo Rongke, the two generation two generation leaders of thin leather shoes, received the AOKANG delegation at the Grand Plaza Hotel in Taiwan. This is the third contact of two enterprises since this year, and the negotiation between the two sides has entered a substantive stage.

The skinny leather shoes with 58 years of history are mainly local in Taiwan. market Last year, about 2 million pairs of leather shoes were sold and 3 billion 600 million new Taiwan dollars (about 760 million yuan) were sold. They are both urgent and cautious in the face of the cooperation negotiations between the mainland shoe giants with AOKANG's 18 million pairs of leather shoes.

Luo Rongyue, general manager of thin shoe industry, told reporters that at present, he has 230 outlets in Taiwan, accounting for nearly 10% of Taiwan's leather shoes market. For them, the expansion of the Taiwan market is near the limit. "The golden age of the next 10-20 years is on the mainland." He said.

Wang Zhentao disclosed that the thin leather shoes are similar to the AOKANG model, the brand image is consistent, and AOKANG is similar and complementary, and the two sides should soon be able to cooperate. He said that AOKANG should accelerate the pace of entering the Taiwan market, and strive to use AOKANG for 2-3 years to have a place in the Taiwan market.

The significance of Taiwan is not just bringing new market space. The mature experience of Taiwan leather shoes in the past 50 years can also be used as a springboard for our mainland enterprises to go global. Wang Zhentao said, next, he will introduce the brand of Taiwan to the mainland market, introduce the patent and technology of Taiwan, and introduce a group of excellent talents of Taiwan shoe industry to build the future team of the enterprise.

Li Yuzhong, vice chairman of China Leather Industry Association, expressed his appreciation for AOKANG's rapid response in Taiwan market. He believes that the local shoe enterprises in Taiwan are generally small in scale. Although the population is only 23 million, but the consumption power is strong, the limit of the saturation of the leather shoes market can reach nearly 100 million pairs, which is a good opportunity for the mainland brand enterprises.

"Half a year is ahead of schedule, and half a year later is likely to lag behind." Wang Zhentao described today's opportunity, at the end of his trip to Taiwan, he said to his secretary, "go back and get me a pass that can be repeated many times as soon as possible."

"Fat" and "thin"

The thin shoe industry is named after the founder's Luo Shui Mu's physique characteristics. Their second generation also followed the father's style on the stature, making "ah thin" worthy of the name.

Wang Zhentao, who is very lucky, laughs that we are fat and thin.

Wang Zhentao's fat is not just a figure. The annual sales of nearly 20 million pairs of shoes are awed by the old shoe maker A Shou, who is known as A Shou. In the morning of the second day after AOKANG's visit, they sent a senior executive to the hotel to ask AOKANG what their impression was.

"Miss Sofi", the shop's display is praised by many AOKANG marketing managers as "international brand", but it is only 10 stores up and down. The air conditioning shoes BAW is excited by the commitment of a Chinese company to sell 1 million pairs of shoes. Many marketing managers who have seen "big scenes" are chuckling, but the company has a large number of patents, proudly claiming to be "the most comfortable shoes in the world". The only shoe manufacturer in Taiwan is the only one of the sightseeing shoes, the whole factory has a floor area of only 9000 square meters, and only 200 thousand pairs of leather shoes are sold annually. However, it has shocked Wang Zhentao. After looking at several Taiwan shoe enterprises, "thin" is the first impression, but they are all thin.

The thin shoes of Taiwan are a kind of helplessness under the decline of traditional industries in Taiwan. The cost of production is rising. There are few young people aged more than 20 years old in the first-line workshop of Biao Hu, while the average age of employees in the thin shoe industry headquarters is only 20 years old, and the motivation of employees is mainly through the award of LV bags and Australian tour to Japan. A worker reluctantly said: "no city, no air-conditioning working environment, young people are reluctant to do."

The island's market space is limited. Take Ali as an example. Their shop has almost opened up all the bustling business circles in Taiwan, and can only be developed outwards. However, the expansion of the international market is not ideal because of cultural background and other factors. They have been in Australia for many years, and the shops they have opened are only single figures.

The mainland market with the same tradition and culture is undoubtedly the biggest opportunity for Taiwan leather shoes to break through the bottleneck.

The "fat" of the mainland market is stimulating for many Taiwan enterprises. Wang Zhentao said, I have tried in the United States, India and Italy, but they all failed. We just caught the opportunity in the mainland market and achieved today's success. 1 million 500 thousand the practice of Taiwanese businessmen in the mainland market has made many Taiwanese enterprises have a more comprehensive understanding of the mainland. Xue Yongchang, chairman of Biao leather shoes, said, "in the past few years, I have had many thoughts on going to the mainland, but I am afraid that I can not bear temptation and fear traps, and I never once entered the mainland. But today, it seems impossible to go out. "

Wang Zhentao watched the documentary "two Chiang and his son" in the sightseeing bus. He was obsessed with Jiang Jingguo's remarks on advancing the ten major constructions in Taiwan. This sentence was fulfilled in many Taiwan shoe companies that had not dared to enter the mainland before. So he kept reminding himself of this saying: "if you don't do it today, you will regret it in the future."