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The Cleverest Thief In History.

2010/8/3 16:18:00 72

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Innovation Of Cottage Shoe And Shoe Industry

August 3rd hearing

Shanzhai

As a

Legal copy

The corresponding concept, the speed of development in recent years, is amazing. It has swept the great river and the north and south. Now the Shanzhai's tentacles have already extended into the shoe industry. The fierce competition between the Shanzhai shoes and the genuine shoes is in progress.

Fake

What about the eldest brother?

Copycat shoes, popular shoes, solo, sad songs

Cottage shoes are weak in strength.

innovate

It is a non mainstream way for small and medium shoe enterprises with insufficient capacity to cope with market competition.

However, with the expansion of the situation, cottage shoes have become the eyesore of genuine shoes, and they can not escape from the meat.

Compared with genuine shoes, cottage shoes are quite ghosts.

First of all, it has a super reflecting speed.

The animated cartoon "pleasant goat and grey wolf" swept the whole country by the overwhelming trend of the world, and Dongguan enterprises smelled business opportunities.

After several months of negotiations, Dongguan GF Footwear Co., Ltd. finally won the "pleasant goat and grey wolf".

Children's shoes

Production and sales authorization.

However, the genuine shoes have not yet been listed, and the cottage "pleasant goat" children's shoes are flooding in Dongguan.

Secondly, it has the advantage of low cost.

Calvin's cave shoes were once popular in the United States. During the boom period, a pair of shoes sold for ten or twenty dollars, while the cottage version of the cave shoes, according to relevant sources, cost only seven or eight yuan.

The difference is amazing.

Third, it has a strong ability to imitate, copycat shoes to imitate genuine shoes can achieve the true effect of false, if not experts, there is really no ability to debate.

Moreover, the cottage shoes not only stay in the simple plagiarism stage, but also tend to add some elements that are suitable for the trend.

Finally, it makes good use of strange marketing tactics.

I am a Shanzhai. I am not afraid of the whole world.

Do not you say that I am a Shanzhai, then I fully reveal my nature.

Therefore, they fully use the increasingly popular network nowadays to engage in Kuso. They are not afraid of bad reputation. They are afraid that the voice is not enough and they are not far enough. The marketing attitude of Shanzhai to a certain extent fits the psychological characteristics of young people in pursuit of individuality, and naturally wins the full hall.

Cottage shoes are threatening, and they are unstoppable.

Genuine shoes and flowers exert great efforts to engage in scientific research and production, and expand channels. They spend a lot of manpower, material resources and financial resources, but let the Shanzhai Army take advantage of the fishing profits, but they are unable to make more efforts to catch thieves. Even if they catch them, they often suffer from insufficient evidence.

The battle claim of Shanzhai shoes

Shanzhai is a fringe army, but it is not the kind of puppet army that runs and pushes away.

Big deal, kill you.

Shanzhai, dancing on a hot pot is not fun. If you want to play, you have to play big. I don't want to tell you about the brand. You don't have the general brand.

Big name shoes are famous for their high reputation, high price, and great influence.

You can catch me, please show me your evidence.

Most of the thieves are guilty. Compared with them, the psychological quality of the cottage shoe companies is really hard enough because they have prepared for emergencies.

The regular army said that my trademark infringement, you look carefully, is a "skate" shape, but my slightly upturned, have you seen it?

You say I imitate you in design, you see clearly, I am more creative than you, and there are more small ornaments on the top. We can only say that we agree tacitfully.

Let Shanzhai be an endorsement of rebellious personality.

"Listen, Shanzhai is not just a synonym for counterfeit, but we are full of personality."

It is not good for genuine shoes, but also for Shanzhai.

Which genuine shoe dares to discredit itself, which brand shoe company has such a large capital, and the world's big design inspiration has been swept away, and it wants to be used.

Besides, we are also cultural. Our culture is consistent with the young people nowadays.

Who is the hero of the competition between the copycat and the genuine?

The popularity of Shanzhai has brought a heavy blow to genuine shoes.

First, the cottage directly snatched away a large part of the sales of genuine shoes, and the sales of genuine shoes in shoe stores were only several hundred a day.

Second, the Shanzhai "Li Gui" has damaged Li Kui's reputation.

Despite all the creativity, the Shanzhai is not thick enough and the quality of production is not high. The two pairs of shoes that look like the same pair, the Shanzhai are not allowed to wear fewer parts in a week.

The anger of consumers is not necessarily a brand.

If you want to fight in the cottage, the conclusion is natural. If you don't hit the stable sales volume, why not beat the dealer's heart, the key is how to fight to achieve results.

In this regard, the author has several suggestions:

First strong R & D insurance

quality

。

Quality is the strongest and powerful weapon to separate genuine shoes from cottage shoes. It is also the most essential reason why many consumers set aside the cheap Shanzhai and choose the genuine ones. If the enterprises can not grasp the quality and take quality as the lifeline of the development of enterprises, the difference between the brand and the Shanzhai will disappear.

There is not enough shadow in the body. The most important job in the current edition is probably not to stick to Shanzhai.

Shanzhai is like a bug. If you walk too slowly, it will stick to you. On the contrary, if you go fast, he will be discouraged.

Shoe enterprises must constantly focus on R & D, create brand technological highlights through innovation, so as to retain more consumers.

Two reduce costs.

Brand is not the pronoun of high price, but a good wish of enterprises. Small profits but quick turnover do not necessarily destroy the brand image of shoes enterprises.

Brand should also grasp every link of survival and sales, and control the production cost effectively.

Although the price after saving will still be higher than the copycat, but it is not terrible. After the price is lowered, it will surely bring a larger part of the group into your brand consumption circle, because consumers have realized that the price of the brand is not always high.

Three, pay close attention to services.

Copycat companies are three tier companies. They only sell products for sale, while brand businesses do not only sell products to customers, but also give thoughtful and meticulous services to customers, so that customers feel value for money.

With the improvement of people's living standard, shopping quality is more and more recognized by people. Quality and service are guaranteed. Customers are willing to spend more money. Just like going to a fried rice, a dusty roadside stand may sell 3 yuan, and a small restaurant sells 4-5 yuan. Most of them choose restaurants.

Shanzhai is a shadow. If it fails to change properly, it will never come to the front desk.

And the most proud thing of the genuine edition should be its quality service. Only by firmly grasping this core and making the official form more solid, can we get rid of the Shanzhai's entanglement with absolute superiority.

However, the shoes should be careful, so watch out for the Shanzhai to step on it.