Chinese Brands Have Entered A Vacuum Stage.

The August 3rd hearing was professionally analyzed and investigated.

In recent years, with the gradual increase of family income, the life of urban residents has gradually reached a well-off level. The consumption demand of domestic children's clothing market has gradually changed from the practical life that satisfies basic life to the pursuit of beautiful fashion, and the demand for trend and brand has gradually formed.

"Children's clothing industry presents fragmented competition pattern, and is still in the" Warring States period "of horse racing enclosure.

In the process of growth and integration, there is no big brand in the real sense, and the lack of big brands is the opportunity.

Zhong Xiaoqiu, chairman of the Yang Yang media group, believes that when an industry is at the initial stage of brand development, the cost of brand building is relatively low, and brand communication is more likely to impress consumers.

According to the development rules of other mature industries in foreign countries and other countries, China's children's wear and children's shoes market will have their own big brands, and the threshold of brand building in the future will be greatly improved.

Zhong Xiaoqiu said: "at this stage is the best opportunity for enterprises and brands to grow and expand.

Seize the opportunity and do a good job in brand building is a pressing matter of the moment.

With the improvement of domestic consumption level and the change of children's consumption concept, the development of children's wear and children's shoes industry has gradually shifted from product competition to brand competition.

How to grasp the development opportunities and enhance the influence and fashion share of the brand in the environment where the overall economic situation is warmer and warmer is very important for children's wear and children's shoes enterprises.

"When children are 3 years old, they will identify and ask for certain brands, so to speak, successful brands are synonymous with categories.

Brand is not just an icon, but an overall embodiment. When building brand, it should effectively segment the market and brand style. When building brand, brand connotation and brand consensus should be emphasized by our enterprises.

Brand building drives brand success, which depends on excellent products and services, perfect channels, wide spread and human's sales and purchase behavior.

Lang Tao brand consulting company brand strategy director Liang Jiamin said.