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Hangzhou Silk House To Sell Night Lights

2010/8/3 17:13:00 53

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Silk Silk Dress

Used to be expensive.

silk

Nowadays, they are condescending to the street and sell for 20 yuan or 30 yuan each.

The cost of silk fell greatly against the cost of raw silk.

It is also a hot summer.

In the evening, in the ring north silk clothing city on the Feng Qi Road, the households were closed early, while a lamp was lit up in the commercial street of the Chinese silk town near the west health road.

Mr. Wang, the owner of a silk shop from Taizhou, sits idly in a pile of silk cloth, playing computer while watching from time to time the sparse people walking through the doorway.

Beginning in July 2nd, the requirements of the Silk City Administrative Committee

Retailer

Households open a "night market" between 6 and 8:30 pm to promote sales.

This is also the "revitalization plan" once again implemented by the silk city after last year's "selling midnight lights".

But for a few days, the growth of passenger traffic seems to have not been as good.

And beyond that,

foreign trade

Slow recovery, first half year

raw material

The price has skyrocketed, and for a while, tremendous pressure has made the whole industry in an unprecedented predicament.

Night follows the sun

This July, people who came to the silk city will find some changes here - the red lanterns hung on the top floor of the entrance hall, and the posters on the archway feet are highlighted. The logo of the "night market" is particularly noticeable.

On the edge of the wall there is a huge LED TV screen, constantly broadcasting the latest news about the world cup in South Africa.

At noon, the guide came to the entrance of Phoenix Road, the Silk Street commercial street, and looked at it through the archway. It seemed that the crowd was moving and looking closer.

Many shops at the entrance of the most prominent place, put on a good sale of silk clothing and scarves, the price tag is marked with a big number - "45", "30".

"Let's have a look. This scarf is 10 yuan."

Enter

Silk City

After that, I saw a shop selling far away, but only a few people were looking at it, but few people bought it.

Shopkeeper reluctantly said to the author, "these are imitation silk, silk can not sell the price, in the first half of the business is not good to do, in the second half of the year do not know if it will get better."

He told the writer that there were many tourists in the Silk City and some of the old Hangzhou, who had come to clean up "cheap goods".

But whether they are tourists or locals, they look at the clothes that are already very affordable on the street. Actually, they are already enjoying themselves, but when they buy it, they still have a hard bargaining.

"But it can't be lower."

The owner admitted that the cost of each garment has increased a lot compared with the past.

He told the guide that the Silk raw materials in Hangzhou were mostly supplied by Zhejiang, while the prices of cocoons and silk in the first half were rising. "Like this dress, last year's purchase price was only 80 yuan, I bid 120 yuan, but this year's purchase price will be 100 yuan. If I sell another 120 yuan, then I will have to sell a little more than other expenses, so the sales volume will be affected naturally."

He pointed to a suit of Tang suit in the shop and said helplessly.

In a shop selling silk clothing for elderly people, when asked about the night market business, a boss said, "weekend is good, usually no one, but there is no way, the market rules to open."

In fact, such complaints had already been heard in the past year. "Sales overtime and electricity charges increase, but sales of night markets may not be able to make up for this loss."

In order to enrich the business of the neighborhood, the silk market has also created the so-called "Silk boutique" carefully.

In July 2nd, the mall opened at the intersection of Fung Kai road and XXI health road.

However, for several days, the business situation is almost the same as that of the commercial street.

The author of the guide reported that although the activity of "paying 400 yuan in a single store for 50 yuan" has been launched, there are still two brands in the first floor, but there are two brands in the top 8 brands.

"Silk business is hard to do, which is also a problem for the whole industry."

During the interview, the owner of a silk city fabric operator told the guide, and in the first half of the year, the cost increase was the first to bear the brunt.