Spain'S Strange Clothing Industry Makes Chinese Businessmen Feel Pressure.

In June 7th of this year, the newspaper reported a large two thousand square meter supermarket in Barcelona, which attracted customers from many colorful and inexpensive products. It also challenged the Chinese businessmen who had always responded to market competition by "price war".

Immediately after the publication of the article, the Chinese businessmen in Madrid and other places engaged in the clothing industry paid close attention to it. Many Chinese businessmen thought that this kind of act of Spanish clothing business completely broke through the traditional business practices of the Spanish business community, and the way of "price fixing and fierce beating" learned from Chinese people not only made the market of clothing industry disorder, but also greatly affected the market of overseas Chinese businessmen.

Earlier this month, when I was interviewed by Fondo in Barcelona, I found a Spanish clothing retail store near the C/Beethoven street near the subway entrance, which also made a red eye-catching advertisement of 5 euros / piece of clothing.

Because of the summer discount in Spain, I didn't care about it at first. However, after a long time, I found another way around the Triumphal Arch in downtown Barcelona, near Sants square and so on. I found the same style of clothing retail store that hit 5 euros / red.

If a large wholesale and retail supermarket of clothing is attacking the Chinese clothing market, but now, like the spark of a single spark, all the retail outlets that sell 5 euros / piece of advertising have begun to follow the large-scale wholesale and retail supermarkets.

Inside of large retail and wholesale supermarkets

It is understood that the large cheap clothing supermarket PRIMARK near DIAGONAL MAR in Barcelona, with two thousand square feet, all kinds of clothing, jewelry, shoes and hats and other goods, has received a large number of citizens in Barcelona and even

According to the insider, the main person in charge of this big cheap clothing supermarket was once a supplier to China's and Spain's clothing import and export trade, which provided the finished brand clothing for the famous shopping malls and shops in Spain. They knew well about the import and export procedures of garments, the domestic clothing market and the Spanish sales market.

However, during the decades of clothing work, the responsible person found that the local clothing brands did not occupy the advantage in competition with Chinese clothing, especially in terms of price, which could be said to be suppressed by Chinese clothing.

After investigating the market one by one, the person in charge of the clothing industry's decades of experience made bold decision to rent a large supermarket of two thousand square meters near DIAGONAL MAR with 7, 80 thousand / month rent and directly from the mainland to retail at wholesale prices.

As the supply and price of the goods are in line with that of the Chinese clothing traders, the official began to declare war on the Chinese clothing market residing in Spain by using the traditional Chinese business strategy -- "price war".

The insider told the author: "the person in charge is very experienced in the clothing industry. It is said that he also put forward the slogan of" using Chinese goods to overthrow the Chinese people ".

Because he has been dealing with Chinese people for many years, he knows Chinese business strategy very well. So when he opened a large supermarket, he attracted many customers, some even nearby clothing store owners, which is very large for Chinese clothing stores.

It is understood that, due to price breakthroughs, the popularity of the large cheap supermarket has even exceeded the warehouse area of Barcelona. According to the traditional garment industry procedures, the retail clothing owners can not carefully select the pattern, quantity and the number of the goods when they go to the supermarket to sell the goods wholesale.

And the big cheap supermarket is different, no matter what kind of goods you choose, what kind of product number and quantity you need, you can choose whatever you want.

Moreover, compared to the mixed, chaotic, dirty warehouse area, the shopping environment of large and cheap supermarkets is very ideal. The purchase is equivalent to shopping, plus language, business philosophy and other aspects of communication convenience, so the large supermarket has become the best choice for many Spanish and South American clothing store owners to abandon warehouse purchase.

Retail clothing stores join in price wars

Driven by the big cheap supermarket, many retail clothing stores began to "gourd" and use the advantage of price war to occupy the market with Chinese clothing stores.

Before the start of this summer's discount, I saw many retail outlets selling clothing in Barcelona for 8-10 euros / pieces.

These retail stores are generally located in areas with large traffic volume, such as street, station and subway stations.

After entering the discount period, these retailers' "price war" situation is more intense. In the vicinity of Fondo, Triumphal Arch, Sants and so on, the author has found that some retail stores have hung up the "5 euro / piece" red eye-catching advertisement.

According to the author's observation, some of these clothing retail stores are offered by South Americans, some of them are offered by Spanish people, but they all seem to be generally negotiable. The red striking advertisements are the same: not only cover the whole facade with red decorative paper, but also write the words "today's whole 5 euros".

According to an overseas Chinese residence

In a 5 Euro clothing store near Sants square, the author saw that some common T-shirts, cultural shirts and other garments were sold at the price of 4.99-5.99 euro / piece, while some of the slightly higher fashion and women's clothing were also 6.99 euro -9.99 euros.

Under the pressure of this kind of operation, some Chinese clothing stores nearby have generally reduced their prices to around 6 euros -15 euros, but the gap of just 0.99 euros has made these Spanish or South American clothing stores occupy the advantage and seize most of the market nearby.

According to a worried shopkeeper of a clothing store near Sants square, I told the writer: "every 6-9 months should be the peak season for clothing store sales, but this summer, not only Chinese clothing stores are blooming everywhere, but one family gets up and grabs business, and Spain's clothing stores also begin to lower prices, lower prices than we are and rush to do business with us.

We have no advantage in language, and now even the price advantage is lost. Of course, Spaniards will buy things in the shops where the language can communicate and the price is cheap. "

Moreover, the author also found that these Spanish or South American clothing shops with a price drop to 5 euros are especially vigilant for the Chinese.

In order to investigate this matter and enter the 5 euros clothing store opened by a South American beauty shop on C/Beethoven street in Fondo, I saw the camera in my hand. The owner and salesman of this clothing shop stared cautiously at the author like a thief, for fear that the Chinese would "steal" the price of their own shop, so as to reveal the secret of "low price operation and win customers".

The internal organization of the West Chamber of commerce is not ruled out.

On the one hand, Spain's large scale cheap retail and wholesale clothing supermarkets have had an impact on the wholesale business and retail business of overseas Chinese merchants. On the one hand, Spanish and South American clothing retailers have used the "price war" to seize the clothing market with Chinese people in the form of "price war", making the clothing industry strong in summer this year.

In view of the fact that the 5 Euro shop, which has already sprung up and spreads, and advertising contents, patterns and even colors are the same, a Spanish overseas leader in the clothing industry is worried to tell the author: "according to this model, we can not rule out the possibility that the clothing store will organize the clothing store to fight against Chinese clothing in a unified form.

According to the appearance of this store, on the one hand, because of the competition of garment industry, on the one hand, because of the Spanish economic crisis, Spaniards began to increase competition with Chinese clothing industry.

Now, this situation is unfavorable to both Chinese and Spaniards. After all, the form of "price war" is a vicious cycle of losing money. If we do not control well, it will easily lead to two losses and a market disorder. So this situation is hard for Chinese to contend with.

The Chinese need unity. Only by being united can we keep up with the market and resist any.