Dongguan Shoe Enterprises Expand To Mainland Due To Lack Of Work

Shoe factory scale Dongguan The Dongguan oasis shoe industry Co., Ltd., the top three, will expand to the mainland. Recently, the general manager of the oasis footwear industry, Yu Li, told reporters at the Southern Metropolis Daily: the oasis has started the inspection team and contacted with many local governments in the mainland. At present, the site is initially locked in three places in Jiangxi, Hunan and Guangxi. It will adopt the expansion strategy of "carrier first, satellite to catch up", and drive the supporting factories in other industrial chains to transfer together and seek common development in the mainland.

　　 need a worker Causing expansion to the mainland

This year, the oasis has increased two lines on the site in Houjie District, but the capacity is still unable to meet the needs of customers. "Now oasis has begun to take orders next year, and customers are also asking for further expansion of production capacity." In particular, Li said that this is the reason for the oasis's expansion.

"Of course, if we expand our factories in Guangdong, we will be familiar with roads and land and people, but the main problem is the lack of labor force. At present, from the perspective of labor costs and remuneration, factories in the coastal areas and the mainland are basically the same, and there is a widespread shortage of workers in Guangdong. Therefore, it is an inevitable trend to expand the factory to the place where the labor force is sufficient. " In particular, Li told reporters that the principle of site selection for oasis expansion is: within 6 hours from Guangzhou Shenzhen Expressway. "Therefore, site selection is initially locked in Jiangxi, Hunan and Guangxi provinces." At present, the oasis has started the inspection team to contact with these local governments.

　　 European and American markets No recovery of vitality

According to the introduction, oasis's local expansion of two lines is expected to be put into operation in March next year. "At that time, employees were returning to work, and they were recruited for the golden period. When they were recruited, they were recruited.

Speaking of the new factory's specific production plan, especially in the case of factories such as oasis, which mainly attacked the European and American markets, the financial tsunami has just passed. Many problems in the European environment are still being dealt with. The United States is still recovering. The two markets have not yet recovered their vitality and have to observe for a year. "According to our current plan, the expansion plan can be finalized at the end of 2011, and the new plant construction will start immediately, so that new capacity can be developed in early 2012."

Q&A

Why should the location be less than 6 hours from Guangzhou Shenzhen Expressway?

A: "mainly considering that the industrial chain in other places is not as good as this side. Within 6 hours of control, it is possible to ensure that during the initial stage of expansion, if the supporting plants do not keep up, or temporary material gaps exist, they can be allocated and supplied from Houjie plant in time, and customers can return to the factory within one day if they want to visit the branch.

How to deal with the imperfect foundation of the industry chain in the mainland?

A: "we take the strategic plan and pace of" carrier first, satellite to catch up ", and are mobilizing and persuading the supporting factories to go together. According to Li, this is a problem that must be faced in the early stage of expansion. "We can predict that at the very beginning, we would be" exclusive "in the past, and we would not be able to allocate more orders in the past. In terms of strength, satellite factories and carrier enterprises are a kind of "egg chicken, chicken egg" relationship, can incubate with each other, so the problem of imperfect industrial chain in the mainland can be solved gradually.