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Analysis Of Chain Store Operation Of Jewelry Store

2010/8/4 16:26:00 63

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As far as shopping malls are small to street shops, the main force of consumption is women, and women's wallets are easier to open.

Do you want to start a small business?

Jewelry store

The streets are full of signs.

Letao

Restaurants, department stores...

The fashionable new show can jump into the eye, because in the noisy, dark night in the street, the light blue light body sign is elegant and bright, like a little jade with a plain service.

After entering, the interior design is the same as outside, simple and plain, with blue and white as the main tonal.

Although the shop is small, it has a lot of ambience.

In the words of shopkeepers, "no matter whether it is profitable or not, you have to wait on yourself first."

Jewelry store opened successfully

Tao Tao's jewelry store opened in November last year. It started at 12 square meters and now expanded to 20 square meters.

It's a smooth journey.

In June last year, the two couples began to investigate what jewelry stores were more suitable. After 5 months, they chose a new fashion show.

"We went to a lot of chain stores, but they are not very suitable. The cost of initial investment is too high. Like some chain corporation, the contract is entirely determined by them. You have no right to negotiate and increase the amount of money, and no matter the product or price, the choice is relatively small, there is no autonomy and greater risk."

Analysis of chain store operation of jewelry store

"We choose

fashion

Rookie, mainly because its initial cost is very low, free of franchise fees.

The total cost of opening this store is less than 40 thousand yuan.

Among them, 18 thousand yuan for decoration, 12 thousand yuan into 25 thousand and 500 yuan of goods, 5800 yuan deposit, rent 3000 yuan a month, if not utilities, until now almost spent only 37 thousand yuan.

If done well, the deposit can also be refunded.

Secondly, what I am interested in is its quality and cost performance.

Jewelry, whether it is material, craft, grade or design, is quite good. It has helped me to take a lot of repeat customers. So far, I haven't come back to return it. And its credit is very high. If I don't sell the goods, I will refund them within 3 months.

The price of the accessories ranges from a few yuan to seven hundred or eight hundred, and there are one hundred thousand kinds of products. We enter the middle and low grade products, and the price ranges from 1 yuan to 100 yuan.

Tao believes that choice

Chain operation

It saves us a lot of trouble.

Renovation

The company will provide the design with its own money. When the site is located, the company will provide suggestions; when sales are sluggish, it can turn to the headquarters for help; the company usually asks for feedback once a week; if it can not continue to operate, it may apply to headquarters at any time, and withdraw relevant funds according to the headquarters marketing policy.

Hard work is the key to business and the need to be patient.

At the beginning, their sales were not optimistic. They could not come to a few people a day. The couple were very anxious.

"We went to the company to learn from it," the company said. "The time you choose is not very good. In winter, it is off-season. Everyone is wrapped up in the hard work. Who will buy the ornaments to see? We are not in a hurry."

Doing business is just like learning. You can stand loneliness and sit on the bench.

Jewelry store chain management strategy

In terms of management strategy, the two partners took some thought.

They launched a membership system, in order to return customers, and to expand the consumer group, they joined the "sunshine card" ranks, consumers as long as they hold the sunshine card, you can enjoy 22% off discount in the store.

Of course, before advertising input, they also greeted the head office.

Entrepreneurship is easy to keep in business. Although the franchised store is on the right track, the couple are still worried because the small commodity market is too common, though the quality is not good, but the price is low, which affects the normal sales of jewelry. Besides, the Chinese people's consumption view has not changed much. Gold and silver jewelry is still the main factor. Women's accessories are not yet a tool for dressing up. Besides, the consumption level of their people is relatively low.

When it comes to the future of shops, Yu Tao is very optimistic: "you see, my shop has now expanded to 20 square meters, which only hangs billboards in the rear space. When business is bigger, I will add more goods and make full use of it.

By that time, I will also consider changing to a bigger place and going to business street. "

She smiled sweetly, full of yearning for a better future.