How To Balance The Relationship Between Merchandise Value And Storefront Design

I believe many shopkeepers have thought about how to retain customers. When guests come to your store, do you have enough charm to let him (her) stay for you? According to a set of related statistics, customers usually decide to buy goods only 1 minutes or even seconds after shopping, and in those seconds, customers can choose A or B. In the face of too many goods and too many shopping malls, in fact, it means that customers have too many choices. If retailers can not deliver brand information quickly and accurately, they will lose the opportunity to communicate with customers. So this leads to the topic of retail design. The key to doing a good job in retail design lies in brand The location should be clear and the store must be personalized.

from Sale From the point of supply and supply side, the focal point of common connection with customers is commodities. Commodity is a very important core in retail industry. It only improves the design of CI and VI, and does not improve your core problem. The essence of commodities covers a lot, how to sell and how to display it?

Recently I saw a planning and designing supermarket. project 。 Although they have changed the design, color and props, the mode of operation is still the old way. The commodity has not changed, and it has been stacked everywhere in the doorway. As a special store, customers are getting into trouble. No good design can solve this problem. A good commercial retail space is to let customers come in and look at it slowly, and then buy your stuff. Commercial retail is subtle and complex, and its value is accumulated by many links. Only by doing the details can customers recognize your value. Even if the price is higher, he will buy it. After all, the psychological value of the commodity is very important.

The main purpose of store design is to create a unique shopping experience for consumers. The first step in the workflow is to find out the unique gene of the brand. For example, the design of the Pathmark supermarket chain in the US is to locate its "best way to fresh healthy fresh products", highlight the freshness of the products in the design, and strengthen the spirit in visual communication. We extract the "Path" from the brand (representing the road and way), so the fresh fish area is marked with "Path To Fresh Seafood", the "meat Path" To area, "the Path To To" and so on. Remind consumers of the "Pathmark" brand at the same time, and hint that he is walking on the right path to new products. Of course, with this brand promise, Pathmark must fulfill this commitment.

Another example of WDF (World Duty Free) duty-free shop is that people who have gone abroad know that duty-free shops are the place where world famous brands converge. Stores are not big, people are crowded, and their stay time is short. WDF is the largest duty-free shop in the world on the US and Mexico border. The challenge we face in design is to keep the elegant style of boutique and take care of the huge passenger flow, which is also a consumer from different countries and different cultures. In order to solve this problem effectively, we first did a video survey of consumer behavior in the store, and found out the main demand and shopping behavior of consumers in duty free shops before we started designing. We make use of effective layout planning to make different kinds of goods come out of our own, and design special display facilities, such as perfume and wine Island, so that consumers can quickly and easily find what they want, and will be attracted by the display that can highlight the value of merchandise, and the performance of back door stores will be increased by 11% immediately.

Another boutique brand "Tumi". Tumi is a well-known high-end leather goods brand. We are commissioned to create a brand new brand image for Tumi's Logo and stores. This image should be able to maintain the original brand assets and bring into fashion sense to attract younger urban white-collar workers. GRID2 uses bold red as the main color of Logo to express the new Tumi brand spirit. In addition, using white and beige simple props to highlight the quality of Tumi products, the new concept has been applied to stores around the world, and the average business growth after the spanformation is 20%.

In short, to make a design plan, the first thing to consider is not how to design, but to identify the brand gene, the challenges that the brand is facing and how to achieve brand commitment. Only in this way can the trade-off between store design and commodity value be realized, and the characteristics of commodities can be fully displayed so as to catch the customers' eyeballs and bring continuous flow of business to the shopkeepers.