How To Decorate Women'S Clothes Shop Will Cause Purchase Desire.
Just like clothes are human faces, decoration is the face of a shop.
Today we are going to learn the decoration techniques of clothing store and the decoration style of clothing store.
First of all, let's take a look at some of the clothing shop renderings. These dress shop decoration effects have great effect on us.
Couture
Decoration "three key"
The three basic elements of store interior space are
Goods and consumers
And architecture.
To grasp these three basic points is the key to the success or failure of the design.
Commodity and store interior design
The direct criterion for measuring store design is the quality of merchandise sales. Therefore, making customers the most convenient, intuitive and clear touch is the primary objective.
When receiving a store interior design task, we first need to analyze the form and nature of the merchandise sold by the store, with the purpose of making use of various human design elements to highlight the shape and personality of the merchandise, but not to win the competition.
The analysis of commodities can start from the following points.
First, the size and type of goods.
How big is the size of the same kind of merchandise, for example, the instrument store has both the huge piano and the exquisite harmonica, while the bookstore and the optical shop have the same specifications.
This kind of amplitude of variation causes different sense of space, and the products with large change range are rich in display, but it is also easy to cause confusion. When designing, we should emphasize order and reduce artificial decoration elements.
Goods with a small change range are arranged in neat order, but easy to fall into monotony. When designing, they should pay attention to changes and increase decorative elements.
Second, the shape of commodities
The shape of the same commodity changes more, the space feels lively, but it is also easy to mess up, such as toy stores.
If there is little difference in the image of the merchandise sold, attention should be paid to changes in the design space, otherwise it will make people feel dull.
For example, shoes do not change much with each other, but our common shoe shops are arranged in different categories, which is hard to arouse people's interest.
Conversely, some foreign shoe stores often make full use of the changes in space and display devices to create a lively atmosphere.
In addition, the shape of commodities is also changeable.
For example, clothing stores use models to create colorful images.
Models are often the main elements of a fashion store.
Third, the color and texture of goods.
The color of antiques and household appliances is grey, and the colors of plastic products and toys are colourful. This requires interior design tones to play a role as a foil, and to highlight the color of commodities as far as possible.
In addition, the texture of a product often shows its charm under specific light and background. For example, the display of glassware must highlight its glittering and plucent features to attract customers.
Fourth, commodity groups and individuals
Does the commodity have a great influence on customers' purchase in the form of groups or individuals?
Small commodity groups can play a noticeable role, but too much aggregation can also lead to "unsalable" speculation.
Asymmetric group processing will give people the impression of "rush".
As for valuable commodities, only strict restrictions on the number of display can fully display its value. For the commodity appearing in the group, interior design should be accompanied by a lively and prosperous atmosphere. The design of individual products should be pursued with elegant and relaxed style.
Fifth, the character of commodity
The character of a commodity determines the style of interior design.
The same is the fashion store. The elegance of the high-end women's clothing store is quite different from that of the casual store.
The harmony between interior design style and management characteristics is directly related to the sale of goods.
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