The Ten Largest Retail Cities In Beijing, Shanghai And The World

Recently released by CB Richard Eillis about global

Chinese cities have attracted more and more international retailers, and have formed fierce competition with the major international retail centers.

Ma Xueming, director of the board of directors of CBRE research department, said: "the Chinese market is beginning to challenge traditional international brands, which reflects the changing needs and tastes of Chinese consumers."

In Asia, Hongkong is the largest retail market, followed by Beijing, Tokyo and Shanghai.

Sales in the Asian market account for 28% of LVMH's total sales in 2009, making it the largest market for LVMH.

In addition, the Asia Pacific market accounted for 13.8% of the second luxury goods companies' Richmont, while the European market accounted for only 3.5%, while the US and Japanese markets showed a loss.

Supplement:

In fact, the cross-border integration of Chinese clothing culture and American film culture has appeared a year ago.

Since last April, Metersbonwe has opened Transformers area in more than 2000 stores nationwide, launching the first batch of Transformers animation products.

This stems from Metersbonwe's placement shot in the summer blockbuster blockbuster "Transformers 2".

Cooperating with Hollywood blockbusters is the customary business practices of Nike, Pepsi Cola, BMW, Samsung and other internationally renowned enterprises. It is the first time for mainland China brands.

By the end of 2008, after many rounds of negotiations, the Transformers 2 producer Paramount Pictures announced that the United States had won the copyright of Transformers and became the sole brand partner of Transformers series clothing. It can use its font, logo, character and other images in clothing products.

In addition, the "Meters/bonwe" brand picture will also be implanted in the film "Transformers 2".

According to media reports, after the signing of the contract, the American Hasbro Inc, who was known to the Chinese audience for bringing Transformers toys to China 20 years ago, also proposed that Transformers toys should be sold in stores in the United States.

This cooperation with the US state has been regarded as a "very satisfactory case" by Hasbro Inc. "This is our first cooperation with Chinese apparel and Brand Company. Our products design, media publicity and market performance have given us great confidence, which will become a model for cross border cooperation."

And the United States may be more direct harvest. "The movie shows, in this wave, we take advantage of the marketing, the overall growth rate is as high as 40%", a company spokesman said, "we sold a shop in Shanghai, a week sales volume reached 10 thousand pieces, so that the average 1 minutes to sell two T-shirts, the number is very amazing."

Analysts say that from the external environment, the economic downturn caused by the global financial crisis has brought some negative effects to Chinese garment enterprises. Stimulating demand has become a common problem faced by enterprises. At the same time, with the expansion of international clothing in the domestic market as far as possible, the original marketing mode has gradually lost its power; the homogenization of Chinese brand development is very serious, and the brand lacks core competitiveness, especially in terms of brand bargaining power and foreign brands.

Such as the United States, Semir and other Chinese brands to bridge these gaps, try to cooperate with different carriers and cultures. This is a great step forward for Chinese clothing business intelligence.