Straw Hat Is Not &Nbsp; It Sells Tens Of Millions Of Dollars A Year.

In August 3rd, another Zhejiang businessman. investment projects Xinjiang, which is investing in the land, is a silicon material recycling economy industrial park invested by 7 billion yuan from Ningbo Hesheng group. It is officially settled in Shihezi, Xinjiang. After the completion of the project, it will become the largest silicone industry base in China.

From selling straw hats in the countryside to the whole world, to the Circular Industrial Park of laying foundation materials for silicon materials, Luo Liguo, the chairman of Ningbo Hesheng group, the "straw hat king" of Ningbo Cixi, has gone through an extraordinary pioneering road. Cixi A pair of eyes that are good at digging business opportunities, while staring closely at the fast growing new material industry, will not leave the straw hat industry for 20 years. After careful inquiry, the traditional straw hat weaving industry has a steady income every year, and its yield is not bad.

Tens of thousands of gold coins are sold every day. Straw hat

"There is no leisure girl in The Strip in ten li, every family has a hatter." This is a proverb circulating in the town of Changhu, Cixi, the town of straw hat. Luo Liguo, chairman of Ningbo Hesheng group, was born here.

At the age of 33, Luo Li Guo, who gave up the "iron rice bowl" of state-owned enterprises, borrowed 20 thousand yuan, rented 6 farmhouses, and led 8 peasant farmers to set up the Shenyi handicraft factory in Cixi. On the first day of his business, he put down his bold words: "let the hat of long river people fly to the world."

Now, how much do you guess to inquire about a hat made in Cixi? The most expensive one in America is more than 20 dollars a head.

"Gap, Gucci, DKNY... These large international brands and many products are produced by the "Sheng Sheng" OEM. Ms. Wang, who is responsible for the business department of Hesheng hat Co., Ltd., broke off his fingers and reported a string of international fashion brands. He Sheng has done many OEM production for these international brands.

"Luo Li Guo" Straw hat dream "No failure," he hopes to fly out of the country, and exported to the United States, Japan, the United Kingdom and other more than 30 countries and regions. "All products are exported, with an average of ten thousand sales a day, and all the production lines are full. The factories of more than 400 people are almost busy." Ms. Wang told reporters that Cixi's traditional golden straw hat is very popular with foreign customers. Even the queen of England and the royal family of Japan are fans of Hun Sheng's hand-made straw hat.

This is the result of many times that Luo Li Guo took the bags and flew to Japan, Germany, Britain, the United States and other countries to learn from it. It not only brought back new equipment, but also brought back advanced ideas. In the company's sample room, thousands of kinds of hats, handbags and scarves have been praised by foreign customers from abroad.

"Although the hat industry has the smallest share of all industries in Hesheng group, Luo Dong has never lost it." Ms. Wang said, the reason is very simple, because this project is not only the industry started by Chairman Luo Liguo, but also the only item in the group that involves the industry.

"The scale of exports is more than 10 million US dollars a year, which has been very remarkable in this industry, and the profit margin is basically maintained at around 10%." It is for this reason that Luo Liguo has been doing business in the industry for 20 years, and other businesses invested in making money faster. He has never given up the hat industry.

Diversified investment and future "industrial MSG"

In the straw hat industry, for many years to make a straw hat king, let Luo Li Guo understand a truth: the traditional quietly manual weaving industry, compared with the machine roaring modern industry, "body bone" is still not strong enough, not strong enough. As a result, the "straw hat king" began to lead the new team in the two pioneering work, and put on the "high-tech hat" attached to the private enterprise which came out of the traditional folk arts and crafts industry.

In 2001, Luo Liguo founded Ningbo Luo Ning silicone Manufacturing Co., Ltd., to produce silicone rubber (24890375.00,1.53%) products, began to enter the high-tech field, and began to associate with silicon materials. In 2003, he founded the Ningbo Hesheng magnetics Co., Ltd. to produce NdFeB.

Hesheng has been exploring more and more deeply in the field of new materials. The silicon material recycling economy industrial park built in Xinjiang aims at the key raw material output in the silicone industry. Silicone is known as "industrial monosodium glutamate", which is widely used in downstream industries such as construction, electronics, automobile, daily chemical and textile industries. With the growth of consumption of silicone materials in recent years, the silicone industry has maintained a relatively high growth rate.

Luo Liguo said that Hesheng group has developed the core technology of organosilicon in more than 10 years. The annual output capacity is 80 thousand tons. After the completion of 400 thousand tons of silicone project in Shihezi, it will become one of the largest silicone industrial bases in China. Previously, Ningbo Hesheng group also built an annual output of 5000 tons of polysilicon and 140 thousand tons of industrial silicon project in Heihe, Heilongjiang. "The future silicon material industry will be the highlight of Hesheng's leap forward." Luo Liguo told reporters.

Reporter's notes

There are business channels for needles and lines.

How much can a straw suck? 8 cents! How much can a sucker earn? 8 milli! But Lou Zhongping of Yiwu has made it the world's largest straw supplier. Net profit of around 10%, this is not a profiteering industry, but much higher than the profits of many industries.

Even if the global market share exceeds 1/4, 1 days of production of 100 million suckers, 1 days of sales will be 800 thousand, a year's sales sustain more than 200 million. But such an enterprise is one of the most stable groups in the market economy. After years of bloody struggle, the "grassroots hero" who has "killed the blood" has been steadily occupying its own market, and the leader is no ordinary hero. They will continue to fight for the battlefield after the battle is strong, but they will not abandon their territory.

Zhejiang is the most short of businessmen, Wenzhou fire lighters, Europe and the United States merchants to find the door, from the second half of 1992 to 1993, from 500 to 3000; Yiwu sucker enterprises in 1995 only four or five, 1 years later increased to forty or fifty. "1 houses, 1 machines, and several workers are factories." Lou Zhongping said, after the scuffle, the fall and the leader were killed.

Compared with high-tech, capital intensive industries, products with low thresholds, simple products, and low prices are like rice on a table with rich dishes. But in fact, these obscure little things may have a steady future.

Needles, lines, exercises, buttons, cans... There are many "straw hat heroes" hidden in the corner of Zhejiang.