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In June, Sales Of Clothing In Ten Major Shopping Malls In Shanghai Increased By 29.2% Over The Same Period Last Year.

2010/8/5 11:12:00 40

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according to

Shanghai Garment Industry Association

The network regular statistical report shows that in June 2010, ten major shopping malls in Shanghai were selling 1 million 2 thousand categories of clothing items (set), a decrease of 330 thousand pieces (sets), a decrease of 24.8% compared with last month, an increase of 20.7% over the same period last year.

In June 2010, sales of clothing category products were 305 million yuan, 127 million yuan less than last month, a decrease of 29.3% compared with last month, an increase of 29.2% over the same period last year.

Sales analysis

piece

In June 2010, the sales statistics of clothing sales in the ten major shopping malls in Shanghai showed that the sales volume of women's fashion was nearly 124 million yuan, a decrease of 20.1%, an increase of 31.1% over the same period last year.

Men's wear (including men's shirts, men's casual wear, men's suit and men's trousers) sales volume is 75 million 842 thousand yuan, among which men's casual wear sales are the highest in the month, which is 34 million 749 thousand yuan, a decrease of 27.8%, an increase of 74.8% compared with the same period last year. The sales of men's formal wear are 28 million 453 thousand yuan, the biggest drop in ring size, 31%, an increase of 14.9% over the same period last year, and the sales of men's shirts are 7 million 349 thousand yuan, a decrease of 13.4%, an increase of 36.8% over the same period.

Knitted underwear sales amounted to 10 million 500 thousand yuan, a decrease of 50.5%, an increase of 13.4% over the same period last year.

Sales of leather goods were 308 thousand yuan, a decrease of 25.8%, an increase of 346.7% over the same period last year.

Sales of wool (velvet) shirts were 15 million 923 thousand yuan, down 19.6% compared to the same period, an increase of 83.1% over the same period last year.

Children's clothing sales volume was 15 million 741 thousand yuan, a decrease of 48.6%, an increase of 38.2% over the same period last year.

Proportion of clothing sales in ten major shopping malls in Shanghai in June 2010

From 2010 1~6 clothing sales situation in Shanghai, obviously better than the same period last year.

The total sales volume of clothing products of ten major shopping malls in Shanghai totaled 6 million 769 thousand and 900 pieces (sets), representing a decrease of 513 thousand pieces (set), a decrease of 7% compared with the same period last year. The total sales volume reached 2 billion 643 million yuan, an increase of 142 million yuan compared with the same period last year, an increase of 5.7% over the previous year, and the average selling price was 390.4 yuan / piece (set), an increase of 13.7% over the same period.

From the point of view of the sales structure, the sales of clothing in major shopping malls in Shanghai gradually appeared in the case of absolute reduction in sales volume, and the average sales price generally increased.

This phenomenon indicates that the structure of clothing commodities in Shanghai is changing, which mainly reflects the increase of fixed cost and the increase of creative added value in high-end clothing.

Thus promoting the emergence of small clothing sales outlets in Shanghai, and promoting the development of clothing consumption in Shanghai to multi-level.

2010 1~6 month sales trend of clothing sales in ten major shopping malls in Shanghai (10000 yuan)

Brand analysis

Women's fashion

"ONLY" wins the championship

The total sales volume of women's fashion in late 2010 was 2 million 424 thousand (set), down 3.8% from the same period last year. The sales volume reached 943 million yuan, up 7.4% over the same period last year; the average selling price was 389.2 yuan / piece (set), an increase of 11.6% over the same period last year.

In June 2010, according to the average price, the song "song" brand, which ranked second last month, ranked first in the list. The average selling price this month was 5490 yuan / piece (set), a decrease of 0.1%; the "Mei Li life" brand ranked second in the 4818 yuan / piece (set), 4.1% lower than the ring; the third place was the "Du Leina" brand, the average selling price this month was 4564 yuan / piece (set), and the ratio decreased by 0.3%.

In June 2010, according to the sales ranking, the "ONLY" brand retook the championship. This month's sales volume was 2 million 890 thousand yuan, a decrease of 13.2% compared with the ring. The six time second place "VERO MODA" brand sales this month were 2 million 392 thousand yuan, 13% lower than the ring; the "orpheo" brand ranked third in 2 million 117 thousand yuan, 10.3% growth in the ring, and the "ESPRIT" brand and the "brand" were fourth and fifth.

January 2009 ~2010 June sales trend of women's fashion in Shanghai

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Men's casual wear

"JACK&JONES" six consecutive championships

In 2010, the total sales volume of men's casual wear was 578 thousand pieces (set) at the end of 6, representing a decrease of 37 thousand pieces (set), a decrease of 6% compared with the same period last year. The sales volume reached 280 million yuan, up 13.2% over the same period last year, and the average selling price was 483.8 yuan / piece (set), an increase of 20.4% over the same period last year.

In June 2010, according to the average price ranking, the "P&S" brand returned to the first place, with an average selling price of 2169 yuan / piece (set), an increase of 1.7%; the number one last month's "Dunhill links" brand ranked second in the 2036 yuan / piece (set), down 19.9% in the chain; the brand of "Hao Shi Mai" is a rising star, ranking third this month, with an average selling price of 1671 yuan / piece (set); "Wanxing Wei" brand and "Montagut" brand are fourth, fifth.

In June 2010, ranked first in terms of sales volume, it was the "JACK&JONES" brand that won the championship six times in a row. The sales volume was 1 million 271 thousand yuan this month, and the ring ratio decreased by 33%. The second brand was "LACOSTE" brand. This month sales volume was 1 million 19 thousand yuan, and the ring fell 23.4%. The "ESPRIT" brand continued to rank third with 820 thousand yuan, a decrease of 33.2%, and "P&S" and "Goldlion Golf" brand were fourth and fifth.

January 2009 ~2010 June Shanghai men's casual wear sales trend

Men's formal dress

Dunhill is among the runner up

In 2010, the total sales volume of men's formal dress was 238 thousand, down 52 thousand from the same period last year, down 17.9% from the same period last year. Sales reached 260 million yuan, up 6.6% over the same period last year, and the average selling price was 1099.8 yuan / piece, an increase of 29.8% over the same period last year.

In June 2010, according to the average price, the brand of "watching the western dress" won the first place in 4656.7 yuan / piece third times, the growth rate was 10.6%; the "ARMANI.CO" brand ranked second at the 3330 yuan / piece, 8.4% lower than the ring; the "W/F" brand ranked third at 3324 yuan / piece, 12.7% increase in the ring; the "DAKS" brand and the "CANALI" brand were classified fourth and fifth.

In June 2010, according to the sales ranking, the "HUGO BOSS" brand won the first place in 1 million 516 thousand yuan and third times, the growth rate was 10.4%. Last month, the "Dunhill" brand ranked fifth, ranked second at the 1 million 436 thousand yuan this month, and the growth rate was 16.6%; the "DAKS" brand ranked third at 1 million 277 thousand yuan, the growth rate was 0.7%; the "ARMANI.CO" brand and the "Goldlion" brand were classified as fourth and fourth.

January 2009 ~2010 June sales trend of men's formal wear in Shanghai

Men's shirts

The brand structure is basically stable.

The total sales volume of men's shirts in 2010 was 143 thousand at the end of 6, representing a decrease of 29 thousand compared with the same period last year, down 16.8% from the same period last year. The sales volume reached 39 million yuan, a decrease of 3 million yuan compared with the same period last year, a decrease of 7.8% compared with the same period last year, and the average selling price was 275.1 yuan / piece, an increase of 10.7% over the same period.

In June 2010, according to the average price, the "brand" of the first time won the first place in the brand of 930 yuan / piece, down by 16.8%; the "pickup shirt" brand ranked second in the 844 yuan / piece, down 6% in the chain; the "Satchi" brand ranked third in 747 yuan / piece; the "GIUBI" brand and the "Van Gogh Di Bang" brand were fourth and fifth.

In June 2010, according to the sales ranking, the conch brand continued to win the first place at 684 thousand yuan, a decrease of 34.5% compared with the same month; the "Kai Kai" brand continued to win second yuan in 566 thousand yuan, a decrease of 8.6% in the chain; the sales volume of YOUNGOR brand was 452 thousand yuan, ranking third, ranking basically flat; the Goldlion brand and the "PLAYBOY" brand were fourth and fifth.

January 2009 ~2010 June sales trend of men's shirts in Shanghai

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Men's trousers

"Maya" "wave Ken" continues to lead.

The total sales volume of men's trousers in late 2010 was 88 thousand, an increase of 4.8% over the same period last year. The sales volume reached 32 million yuan, up 4.7% over the same period last year, and the average selling price was 361.6 yuan / piece, down 0.1% compared to the same period last year.

In June 2010, according to the average price rankings, the "wave Ken" brand won the first place for six consecutive times with 1959 yuan / piece, which was basically flat; the "Meyer" brand also won six second times in the same period of 1561 yuan / piece, 5.2% lower than the ring; the "brand" of the first time entered the top three by the 833 yuan / piece; the brand of "ninoera" and "Giovani".

Valentino brand is fourth and fifth respectively.

In June 2010, according to the sales ranking, the "Meyer" brand and the "wave Ken" brand continued to get the first and second place sales respectively. This month's sales volume was 534 thousand yuan and 480 thousand yuan respectively, the ring ratio decreased by 35.3% and 41.7% respectively; third "nine Mu Wang" brand sales this month were 416 thousand yuan, and the ratio decreased by 11.9%; "Chuan Hong" brand and "tracker" brand were fourth and fifth.

January 2009 June ~2010 men's trousers sales trend in Shanghai

Children's wear

"Adidas" increased by 36.1%

In 2010, the total sales volume of children's clothing was 746 thousand pieces (set) in the end of 6, an increase of 31 thousand pieces (set), an increase of 4.4% over the same period last year, and sales of 126 million yuan, an increase of 11.1% over the same period. The average selling price was 167 yuan / piece (set), an increase of 6.5% over the same period last year.

In June 2010, according to the average price ranking, the "ForU" brand took the first place in 1059.3 yuan / piece (set) fourth times, the growth rate was 8.4%; the "good boy" brand was ranked first in the list by 717 yuan / piece (set), ranking second; "Li Gao Bi bear" brand ranked third by 589.2 yuan / piece (set); "E-land" brand and "Si Sha Sha" brand were fourth, fifth.

In June 2010, according to the sales rank, the "Adidas" brand took the first place in 729 thousand yuan and third times, the growth rate was 36.1%; the "Nike" brand sales amounted to 541 thousand yuan, and returned to the second place in the list; the "Mike teammate" brand dropped from second last month to third, the sales volume of this month was 530 thousand yuan, the ratio decreased by 53%; the "E-land" brand and the "PAW IN PAW" brand were classified fourth and fifth.

January 2009 ~2010 June sales trend of children's wear in Shanghai