He Will Be Listed In Shenzhen Stock Exchange.

After decades of experience, "Shu Lang", relying on the spirit of "respecting tradition and creating the future", financial support, scientific and effective management, advanced technology and equipment and the tenacious efforts of the staff, has become an enterprise integrating product design, development, production and sales, which has a certain impact on the world garment industry, and has become a recognized northern dress in China's apparel industry.

In recent years, the rapid development of "Shu Lang" has been recognized and welcomed by the garment industry, accelerating the pace of China's northern dress to the world.

In July 30th, the reporter interviewed Wu Jianmin on a special trip.

Wu is also the vice president of the National Federation of textile and garment manufacturers, vice president of Shandong apparel industry association and President of Yantai garment industry association.

Do not export only domestic sales

Wu Jianmin, a man who grew up in the north coast, has a deep love affair with the fashionable dress.

More than 10 years ago, Wu Jianmin founded the "Shu Lang" company on his own initiative.

Today, "Shu Lang" has not only become the first woman in the north and the top ten in the country, but also has become the North style clothing brand that is in line with international standards.

Wu Jianmin told reporters that to understand China's clothing industry, we must understand the textile industry.

In the planned economy era, as the textile industry related to the national economy and people's livelihood, the state focused on the textile industry, so that the garment industry in China's early stage of reform and opening up has not been valued.

But just like a coin has two sides, this just creates an independent survival environment for the garment industry, so that the garment industry has developed a strong viability in the early stage, and many real entrepreneurs have emerged.

Wu Jianmin believes that the Chinese garment industry is still at a stage of development because of the rising pace of China's garment industry than that of other countries.

Therefore, "training talents and independent innovation" is very important for clothing enterprises to attach importance to.

From a national perspective, the total textile volume in Shandong ranks fourth, and the main form of marketing is "big foreign trade and small domestic sales".

To develop stronger and bigger, the clothing industry in Shandong and the whole country should turn to domestic sales and create brand names.

It is reported that unlike many domestic garment enterprises, "Shu Lang" does not export, only domestic sales, and mostly imported equipment, raw material imports are relatively small.

Only by building independent enterprises with Chinese characteristics can the world have a renewed understanding of China's clothing industry.

At present, "Shu Lang" has more than 4000 employees, 60 senior women's wear production lines, 950 sets of machines, modern computer aided design system, high degree of automation tailoring and sewing and finishing equipment, all imported from Japan, Germany and other countries, and processing 1 million 200 thousand advanced women's clothing.

Independent brand is the destiny of an enterprise.

"Sunshine women, Shu Lang life" is the design advocated by Shu long group.

For more than 10 years, "Shu Lang" has established a marketing network system covering the whole country by virtue of the "six plus one" business model and the road of independent innovation.

Through brand promotion, terminal marketing, shop display, customer service, and so on, Shu Lang has established a relatively stable and good cooperative relationship with its large brand of consumer groups, franchisees, logistics system, brand service agencies, upstream and downstream businesses with its own brand charisma and core values.

As a famous clothing enterprise in Shandong, "Shu Lang" is also a unique enterprise.

Unlike other clothing enterprises, Shu Lang's scale is gradually expanding, but Shu Lang has always followed the concept of "health, happiness and harmony".

It is this idea that makes "Shu Lang" become a household name in China and even the world's apparel industry in a relatively short time.

After more than 10 years of ups and downs, "Shu Lang" has achieved today's brilliance.

In this fierce competition and survival of the fittest, how did "Shu long" stand firmly and succeed? In Wu Jianmin's view, if we want to avoid being eliminated in competition, we must unearth the unique advantages and characteristics of our enterprises.

"Independent brand is the life of clothing enterprises. A truly viable brand must endow its cultural connotation, and this culture must be advanced, vigorous and individual, easy to understand and accept.

Therefore, the real brand must have original meaning and pure meaning, so as to locate the difference of brand with the difference of consumption.

Wu Jianmin said.

While making bigger and stronger enterprises, Wu Jianmin attached importance to the construction of enterprise culture for a long time, enriching the connotation of enterprise culture, and imperceptibly integrating corporate culture construction into company management and management activities.

Brand management is a successful password.

Wu Jianmin said: "Shu Lang's advantages include 3 aspects: strong human resources foundation, core competitiveness of value recognition and the leading culture learning enterprise in the whole country."

In Wu Jianmin's view, the culture learning enterprise is the biggest advantage of "Shu Lang".

He believes that "cultural people" should be responsible, dream, moral and dare to tell the truth.

The employees of "Shu long" are carefully selected "cultural people".

He said: "I am not an extreme pursuit of perfection, but I ask my brand to give people a positive, healthy and harmonious feeling. This is the sunshine culture connotation of" sunshine women, Shu Lang life ".

According to its introduction, "Shu Lang" is most successful in operating the brand, breaking the domestic heavy processing and light independent innovation pattern, in the enterprise development process, has realized "respects the tradition, creates the future" the enterprise management idea.

And sunshine culture is the core of Shu Lang's corporate culture and the support of Su Lang's life.

Wu Jianmin's "Shu Lang dress" has been awarded the title of "women's wear International Gold Award", "China's Fashion Week" top ten enterprises in China, "top 100 enterprises in the national garment industry", "Shandong famous brand", "outstanding performance award of the National Women's wear industry", "Shandong excellent responsibility enterprise", "municipal enterprise technology center", "Shandong provincial provincial enterprise technology center", "Shandong province's 30 years outstanding reform and opening up enterprise", and "new China's 60 hundred Shandong leaders brand".

Will be listed in Shenzhen Stock Exchange

"Shu Lang" sales revenue has increased by more than 80% for 3 consecutive years. Since 2009, it has been fully prepared for the listing. At the end of this year or the first half of next year, "Shu Lang" will be listed on the Shenzhen Stock Exchange.

Wu Jianmin said cheerfully.

Regarding the future of China's clothing industry, Wu Jianmin believes that China's garment industry starts later than abroad and is in an era of integration and pformation. In the future development, China's clothing industry needs to continue to learn foreign advanced technology and innovative ideas. The future development direction will gradually upgrade and gradually create more brands that are in line with the international market. We should create an overall advantage from more aspects such as the production process and design level, and interpret the status of Chinese culture in the world's cultural exchanges through independent brand language, so that Chinese clothing can be recognized in the world. This is a difficult and long road.

At the end of the interview, Wu Jianmin pointed to the newly built factory building outside his window. He told reporters: "my vision for" Shu long "is to become a leader in the multi brand combination strategy of China's clothing industry, a Chinese women's clothing listed company and a world-class well-known time loading enterprise. This day is very close to us.