Shi Yuzhu's Secret Of Success: Hard Work

First, from the white bear to the elephant. market Mind attack

White bears can walk on land and swim in water. However, in the Arctic ice and snow field, the white bear knows that only water can find food. At the same time, the white bear is very clear about his ability. Although he can dive but can not stay in the water for a long time, it is difficult for his speed to catch up with his prey. But it is not difficult to get close to prey in a world of ice and snow.

Walrus is the most obvious object in the snow, so the walrus is always vigilant. Because of their social life, they have special wallets, and they warn them immediately. In the presence of highly alert walrus, the white bear is afraid to act rashly. It should try every means to destroy the psychological defense line of walrus and eliminate its high vigilance so as to kill its prey. So it thought of using its own conditional advantage - snow white appearance in the snow is not easy to be found close to prey. When the white bear is near the walrus, its speed is very slow. It requires patience. At the same time, the white bear has also created an illusion, which is the result of their vigilance to the desire of the walrus: the safe external environment.

As a result, when slowly crawling forward, the white bear concealed its nose in its forelimb, and the eye kept the closed state as much as possible. Thus, the whole white bear looked like two white snow in a walrus. The walrus would think that its environment was relatively small, and it did not need to maintain such high vigilance.

Using each other's psychology, we should build various environments that suit the other's psychology so as to relax their vigilance in a certain way, so that we can go straight in and break through the last line of defense to achieve our goal.

Two, the male is not always the winner. The old saying goes: "the way to use the army is to fight for the heart and fight for the enemy, and win the world." Similarly, in the commercial war, only by grasping the psychology of the target group, taking different actions according to different psychology and unraveling the psychological crux of the target group, it is easy to succeed in taking action.

Fully understanding the psychology of the target audience, Shi Yuzhu promised investors to repay the debt, relieved the investors' worries and gained the recognition of the capital side, so that the Jedi could be reborn. He also expressed the voice of consumers through his "brain platinum", and made a comeback. Based on the best combination of his own resources and market demand, he worked out a targeted marketing strategy to meet the market demand to the greatest extent. In China, people attach importance to courtesy and exchange among ethnic customs. Gift giving has become a popular behavior of high frequency. Giving gifts has become an urgent psychology. Who can better cater to this psychology, who will dominate? gift Market.

Two. market War, heart attack, Shi Yuzhu's return to the rivers and lakes

Shi Yuzhu is hard to forget because of the rise and decline of the giant group. Shi Yuzhu, a graduate student from a deep soft science management department, has created a brilliant giant group from scratch. He has created a low-level mistake in the giant building, and now dramatically stirs up the ripples of the myth of the health industry marketing. Shi Yuzhu's ups and downs are almost overwhelming. The myth of melatonin is more like a piece of work from the public, naturally with the vulgar nature of the masses. However, it comes from the public and represents the voice of the masses. No one is more capable of seeing these people's psychology than Shi Yuzhu, and turning this mentality into a strong voice.

Shi Yuzhu's experience and his business is a legend in the business world, and the rise of a giant should be attributed to the most important point: market warfare and aggressive warfare -- to grasp the psychology of the target. Accept the reality and take the responsibility.

According to the law, the giant group applies for bankruptcy. But if we do not pay the debt, how can we face a pair of disappointed eyes in the future? Is it so hidden behind the scenes that we accept the accusation silently? One is the interests of the creditors, the other is the staff of the giant building. Shi Yuzhu chose to be a brave man and a responsible entrepreneur.

　　 Administration Poor, to meet fate, death.

"The failure of the giant is a pity, and this experience is unforgettable. The lack of funds in the giant building is a factor, but the worst thing is that our poor management results in today's results. When Shi Yuzhu accepted the interview, he put it in his mouth.

The failure of giant management is mainly manifested in financial management. In July 1996, Zhou Liang, chairman of the giant group board of supervisors, pointed out in a report that the giant group had seen various kinds of illegal activities and misappropriation of public funds. Hundreds of thousands of yuan or even millions of dollars of assets had been lost in places where the sun could not shine. The giant group's financial operation is becoming increasingly embarrassed, and its marketing situation is declining. Under the condition of overall weakness, the company's financial management is in disorder.

The chaos of corporate finance stems from the long-term oral management of the giant. The giant group is a private enterprise rising in the planned economy. In the process of transformation from planned economy to market economy, it faces greater market constraints. At this time, management is the intrinsic foundation of the enterprise, but the giant has loosened its vigilance at the edge of victory. In addition, when Kang Yuan company entered the bankruptcy proceedings, it sold the floor money to offset its debts. However, when Kang Yuan was transformed into a limited company, not only did the production and operation improve, but the product was overloaded, and the finance was even more chaotic. The decline of the giant is already in full swing.

　　 capital It is the blood of an enterprise. It is not long for enterprises that do not know how much blood they have. The financial turmoil of the giant also shows a relatively high rate of bad debts. When the giant had a crisis, it was only 20 million yuan of capital turnover that could get through, but the amount of money that had not been reached was as high as 3 hundred million. 200 million of them were bad because of bad management, and 100 million were due to accidents.

The reason why the giant bad debts rate is high is the failure of giant loan management. The giant's loan is sold on credit, and the capital of embezzling the group starts here. The chaos of the company begins with a loan of funds. Shi Yuzhu has no control, and the pace of the giants is getting slower and slower.

The most fundamental rule of management is that management is too formalized and without emphasis. The old rules and regulations of the giant are very complete, from marketing, planning, quality management to statistical reports, and how to do everything. However, theoretical management often lacks the conjunction with the actual rules, and ends up in the form of form. Although the giant group also set up a board of directors, it was hypocritical. The decision-making power is concentrated in Shi Yuzhu's hands. The giant building has increased from 64 levels to 70 levels. Shi Yuzhu only asked about the opinions of the Hongkong Design Institute and made a decision. Management is not a has the final say, the operation of the enterprise is mainly focused on the teamwork process, who can operate the process with ease, who is the real manager. The failure of management is the root of the decline of giants. This brought infinite lessons to Shi Yuzhu, and the giant disappeared from now on.

Shi Yuzhu began to work hard, which was so bitter.

Borrow money to pay debts and seize the throat of fate. Shi Yuzhu owes a large sum of debt, and with the lessons of the market, he is waiting for the opportunity to move on, preparing to recover the certainty from the market.

In January 2001, accompanied by the arrival of the new century, Shi Yuzhu borrowed one hundred million yuan in his personal name, and bought the giant building from Zhuhai's Shi an company as a starting point to explain to the common people. Meanwhile, the new giant company was incorporated in Shanghai. Shi Yuzhu said: "Shi an company" is my company, is just registered. Its historical mission is to repay money, and after the money has been paid, the historical mission of the company is completed.

According to the law, when the giant applies for bankruptcy, I can not pay the debt. But if I don't pay the debt, how can I face a pair of disappointed eyes in the future? Am I hiding behind the scenes to accept the accusation in silence? How can I do this? On the other hand, I am a big billionaire who has made a fortune again. I owe Shi Yuzhu a huge sum of money. I must not say that creditors and the media will not forgive me. I will not let myself go. In an interview, Shi Yuzhu repeatedly reiterated that his arrogant character runs through his speech. When the giant stood up, he was clean behind him.

Shi Yuzhu, once rated as "the ten great reform figures", is different from most of the heroes who have suffered a setback in a small setback. He has to recover from the market. He wants to be proud of himself. He wants to reactivate the giant brand, and he has to get what he should belong to. For this reason, he made the oath of "borrowing money to repay debts", pleading with the people to trust him again, and affirming him, which laid the foundation for the soaring of his image index.

"Borrowing money to pay debts" is actually a disguised image advertising strategy.