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    The Era Of Online Shopping In The Whole Age Tested The Peak Of E-Commerce Express Online Shopping As "Touchstone"

    2011/12/27 9:49:00 20

    A "double 11" obviously can not satisfy the appetite of the electricity supplier, crazy starting from December 12th zero.


    3 seconds, a Shanghai villa worth 2 million yuan coupons was killed by seconds; 70 seconds, 50 bottles of flying Moutai were robbed; 5 minutes, 7 LV bags sold out; 8 minutes, 300 gold bars all sold...


    In Taobao launched the "double 12" crazy activities, the day's turnover amounted to 4 billion 380 million yuan.

    Jingdong, Dangdang, van customer service and other online stores have launched year-end promotional activities.

    Just as people enjoy the full consumption craze.


    When the foot feels, a lot of orders are triggered.

    express

    Sequela still exists.

    With the collective arrival of the peak of e-commerce promotion at the end of the year, the scrimmage between the electricity supplier and the express delivery company has once again entered the field of vision.


    E-commerce and express delivery


    Xiao Zhao, a courier, is a staff member of a large express company.

    Reporter

    His face looked very tired. "These two months have made us busy."

    Xiao Zhao said, "

    business

    It has increased by half than usual. There is no way to take a good rest. We should work at least 10 hours a day for fear that we may encounter heavy weather such as fog or snow, otherwise our pressure will be even greater.


    Earlier, because of the "double 11" some courier companies burst warehouse, consumer complaints before the warning, the major e-commerce providers have launched a big logistics card: Tencent launched the "12 hours fast delivery" service, if sold.


    The buyer failed to fulfill the promise of quick delivery, and the buyer could apply for a claim for compensation to the seller. The Jingdong mall launched the "211 time limit", which was delivered at 2 hours a day as a time division point.

    Logistics services are in progress.


    Become the key to evaluate consumers' promotion activities.


    "In fact, a few years ago, we had not yet contacted the concept of" e-business ", but now the electricity business has accounted for 70%-80% in our overall business volume, and every year it is increasing at a high speed and developing very fast.

    A private courier company senior told reporters.


    The development of the express industry is obvious to all. Recently, the China Post Bureau Director Ma Junsheng introduced the China express delivery forum, which has recently been concluded that China's express delivery market has grown into the fastest growing market and the largest emerging market potential.


    The market is ranked third in the world.

    China's express industry is expanding rapidly with the rapid development of online shopping. In view of the early stage of online shopping, the future development of express delivery will be greater.


    The development of express service is closely related to the promotion of e-commerce.

    And the acceleration of electricity supplier's take-off is also inseparable from the strong support of the majority of express workers.


    With the development of e-commerce as an important form of social economy and modern circulation mode, express service has increasingly connected consumers with e-commerce platforms.


    The relationship between the two is still very subtle.


    Nevertheless, the relationship between the two is still very delicate in the interdependence between the electricity supplier and the express delivery company.


    First of all, the development speed of the electricity supplier does not match the speed of the express delivery.

    According to Mo Daiqing, an analyst with China Electronic Commerce Research Center, the express industry is far behind the e-commerce market, and now the delivery volume of Taobao and other e-business providers.


    The growth rate is up to 100%, and the expansion rate of the express company not exceeding 30%-50% is simply unable to meet its needs. The lag of logistics also directly affects the consumer experience of the electricity consumers.


    Secondly, the courier industry has little profit in the business of e-commerce.

    Ari expert Zhang Xudong told reporters that now all the express companies are going through their respective channels, including city express, regional express, provincial express.


    Delivery, National Express, etc., and the current electricity express delivery is based on the "package number" to charge, so that there is no impact on large orders, for small orders, its gross profit is relatively low.

    Not only that, the express company is electricity.


    The price delivered by the seller is mainly agreed with the seller. The courier paid by the buyer when buying the goods is not entirely attributable to the courier company, but also to the seller.


    "Now the courier companies earn less than 5 to 1 yuan in each single electricity supplier business."

    Wang Lei, executive deputy director and Secretary General of the Western Working Committee of the China Communications and Transportation Association, said: "therefore, if the express delivery companies earn tens of billions of revenue a year, the profit of the electricity supplier business will be only tens of millions to one hundred million."


    Labor cost, pportation cost, technical pformation cost...

    Several express company executives admitted that over the past two years, with the increase in the turnover of e-commerce business, the cost pressure of the express delivery industry has been increasing.


    With the pressure of large-scale disintegration, the small and medium-sized express companies are caught in an awkward embarrassment. Coupled with the homogenization and vicious competition in the express industry, the resources are not well allocated, and the sustainable development of the industry is challenged.


    Facing the dilemma of "who will not rise in price and who will wait for death".


    Although the cost of the third party express is very pressure, the demand from the electricity providers is still very high.

    "Mainly in the delivery speed, quality assurance, user experience, capital turnover and so on."

    Mo Daiqing introduced, "in fact, this year's preparation is much better than before, but there will still be a warehouse explosion phenomenon. That's because the orders for such a large area should be reduced to the time of delivery, but consumers are not buying it, plus the promise of the electricity supplier.


    Within 7 days of delivery, the system often shows that the goods are sent out within 2 days, but the courier is unable to digest, so they are very helpless.

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