Uncover The Secret Of Clothing Discount: Raise The Original Price Or Find Someone To Do The Imitation.

Have you ever bought a credit card repayment list with amazing numbers? Do you regret that you want to cut your hand?

The store brand clothing priced at 1000 yuan is sold to 100 yuan and 3 pieces, and the brand clothing 1~3 discount. 1000 multivariate clothing Why can it be sold to 100 yuan and 3 pieces? How much is the cost of a garment?

Another year. Shopping Carnival season, in the face of discount temptation, can you hold it? If you can't control it, take a look at this article, maybe help you establish a rational shopping concept.

Hot notes

Netizen: "go up again" TaoBao Chopping hands "

Recently, Tianya community, "how much money has been spent on your Taobao, and I want to die anyway" has been spanformed by netizens. The landlord has been drying out the consumption of Taobao in recent years -- from 1000 yuan in 2007 to 160 thousand yuan in 2011.

Online shopping has spent 160 thousand in one year. For the landlord, the consumption of online shopping in the past 4 years is almost the same as the down payment of a house.

In the past 4 years, his online shopping bill has reached over 280 thousand yuan. Another online shopping maniac, drying out Taobao's "blood and tears history" is: online shopping this year spent 480 thousand yuan.

"Impulse is the devil. There are few clothes that can be put out in a wardrobe full of clothes. Why did I buy it? "Netizen" Xiao you "said that almost half of the things bought online are" junk ".

For this God post, netizens have said in a row, "chopping hands on Taobao again"! There are other netizens who laugh at it: is Venus too much on Taobao?

In the carnival season of the year, can you hold it in the face of temptation? Are you also the legendary Venus?

Story

Sorry, ordinary workers brush off their monthly wages.

In December 8th, Ms. Wu, who worked in a public institution in Zhengzhou, received the credit card bill in November. To her surprise, the amount to be paid in December is exactly her monthly salary.

"What have I bought? Look back, there is almost nothing impressive." Ms. Wu and her sisters talked about shopping and consumption in the past year.

Ms. Wu said that she had brushed over 4000 yuan a month and bought clothes and cosmetics every month. If she spent the usual cash consumption, only 6000 yuan would be spent on shopping in November alone.

"A trip to Shanghai has spent more than 1000 yuan on a shopping trip, and it has been over 1000 yuan in Beijing. Shoes, bags, cosmetics and clothing are among the four major categories. The cost of buying clothing accounts for 75% of the total cost." Ms. Wu said.

Before shopping are directly card, never turn back the account, now pinch a calculation, it was so "luxury". "I now understand why I can't keep my money," Ms. Wu said. "I think I can't afford to be tempted by myself.

Ms. Wu told her sisters how she felt. Her good friend, Xiao Zhao, said that her monthly credit card bill was over 4000 yuan, and all she bought was clothes.

Strangely enough, though they often shop, they do not feel satisfied and wealthy, nor have they ever felt that they can not wear too much clothes. Xiao Zhao said that every morning when he opened the wardrobe, he always felt that he had no clothes to wear. When he arranged and assembled clothes, he always felt that a little outer garment or bottoming shirt fell into a mental circle that lacked a garment.

scene

Buried by a lot of clothes, they were picked at the special price field.

At the end of the year shopping season, do you still face your own wallet like the landlord and those women?

Not long ago, a number of shopping centers in front of the mall held a special sale in Zhengzhou. Whether underwear, shoes or clothing, "100 yuan and 3 pieces" became the most attractive advertising word. From 9 a.m. to 9 p. m., there are customers everywhere.

In the eastern region of Zhengzhou, a lady of the world's top 500 companies also went to Taobao to take advantage of the discount. The scene that shocked her today is that consumers have totally lost their defensive ability in the special sale promotion of "100 yuan, 3 pieces", "100 yuan and 1 pieces".

"In the corner of the exhibition hall, there is a stool for trying clothes. A girl sits on a stool and holds a lot of clothes. The clothes are almost buried in her neck." Ms. Shi said that many consumers thought that a lot of clothes were also on sale, but the hand that had been extended was blocked back.

"Sorry, this is the clothes we picked." Ms. Shi said that the girl repeated the sentence dozens of times in the ten minutes she tried the dress in the exhibition hall.

"100 yuan and 3 pieces also cost money. Shopaholics are crazy." Ms. Shi said that after the sale, she saw more and more women. They saw the women holding a lot of clothes to check out.

Doubt

The clothes priced at 1000 yuan are sold at 100 yuan and 3 yuan.

Some time ago, when a store brand clothes made a special sale in Zhengzhou, Shi spent 300 yuan to buy 3 clothes. "There are 100 yuan, 3 pieces, 100 yuan and 1 pieces. Unfortunately, I didn't find the right place in 3 yuan for 100 yuan." Ms. Shi said.

After going home, I carefully looked at 3 clothes. Ms. Shi found that the blue blue knitted sweater was priced at 589 yuan, the apricot pure cotton jacket was priced at 1290 yuan, and there was a 969 metre white striped suit priced at 969 yuan.

"This is indeed the brand of shopping malls. Under normal circumstances, there are very few discounts. Clothes priced at 1000 yuan can now be sold to 100 yuan, 1 yuan or 100 yuan, 3 pieces. Those who start with the original price can see such a cheap sale." Ms. Shi said.

Recently, the Henan Commercial Daily reporter visited a number of Zhengzhou clothing sales exhibition hall, found that the price tag of 1000 yuan of clothing sold less than 100 yuan is not uncommon.

In Zhengzhou 27 square, a Shenzhen clothing brand store, priced at 1500 yuan of clothing, there is no shortage of less than 100 yuan, 500 yuan after a few dozen yuan more common.

"If I buy the brand at a price, I will sell it to 90 percent off after a year, then I will not buy the brand of the brand." During the survey, many shoppers told reporters that they had encountered such embarrassment many times and gradually cultivated their rationality in the constant loss and injury.

Reveal secrets

Brand clothing cost geometry?

The store brand clothing priced at 1000 yuan is sold to 100 yuan and 3 pieces, and the brand clothing 1~3 discount. Why can 1000 yuan clothing sell to 100 yuan and 3 pieces? How much is the cost of a garment? Are these clothes with brand labels really the genuine brand of this brand?

Yesterday, Miss Zhu, who worked for a number of brand agency companies in Zhengzhou, said that the brand clothing discount was below 70 percent off, and basically it did not make money. "Generally speaking, the price of clothing brand agents in Zhengzhou shopping centers is about 75% off of the price from manufacturers, plus freight and so on. The cost of a garment is usually 70 percent off of its price tag."

So brand clothing is less profitable than 70 percent off.

Since no money is made, why are businesses willing to lose money? Miss Zhu said that for large agents, selling the inventory one or two years ago is a good thing to do, just sell it and earn it, which is better than stacking in the warehouse. In Miss Zhu's view, this part of the inventory will not be paid even if it does not make money, because the new listing is not discounted for sale, and has recovered the cost and earned it.

Miss Chu warned that such clearance sale could not guarantee all the licensed products. Some of the small brand agents used to take some tail goods and other brands as fake products when they sold them, nor did they happen.

"We often visit some clothing companies in Shenzhen, Hangzhou, Shanghai and other places. To the south, many brands that do not discount in Zhengzhou will often do a lot of discount sales." Miss Zhu said that she and her colleagues seldom bought expensive clothes at the mall.

Miss Zhu said her former boss paid nearly 20 thousand yuan a month, but never bought clothes at the mall. In her boss's opinion, it would be very uneconomical to buy a dress for more than 600 yuan.

Clothing sale has to increase pricing, discount or find a substitute for imitation.

What is the "original price"? The price bureau says it means the lowest spanaction price recorded in the first seven days of this price cut.

Henan Business Daily reporter Zi Lili Qi Yaqiong

New year, Spring Festival, Valentine's day, discount, rebate, lottery, low discount, spend all the time. On the eve of every day of the festival, the short message promoted by the mall can carry out the explosion of the cell phone. Not only a month before the festival, but also in the shopping mall, what will be done?

Holiday is not only a "money making day" for businessmen, but also a "Carnival day" for many shopping people: the discount shoes that have long been on the look, should they be discounted? Is the last beautiful red coat estimated to be cheaper? But is discount sales really cost-effective? Let's see what secrets are behind us.

Story

The original price is a little more than 700, more than 900 seconds.

The only thing that Xiaowei, who just got paid for work, is hanging around the shopping malls at weekends or holiday shopping malls. "Amoy" clothes and shoes that he likes and cheap, "wages are not high enough to buy at a discount, economical and practical."

Just after the fall, she wanted to buy a pair of single shoes, tried a pair of naked and ankle boots, the waiter told her the original price was 728 yuan, after playing 40 percent off, 436 yuan, she felt a little expensive, hesitated for a moment did not start, "friends say national day, anyway, do not rush to wear, then it can also be cheaper."

In the meantime, she came to see it several times. When the National Day arrived, she saw a 50 percent off discount on the same brand in another shopping mall. "Although it is only ninety percent off, it is still comfortable to be cheaper. But the waiter told me that the shoes were 475 yuan off, and then I was blindfolded. The more discount I got, the more expensive it was. But the waiter didn't say I was wrong. The original price had been 900 yuan, but I've seen it several times.

Before shoes, she and her colleagues went to a shopping mall to buy a down jacket. The shopping guide showed a price tag of 998 yuan for trying on the down jacket of their colleagues and asked if they could discount. The guide said, "no discount, but the clothes are actually cheaper. The price of the hanging tag is still more than 1300 yuan before, because the temperature is slow down, and the sales volume is bad. The company has just adjusted the price, which is equivalent to 25% off."

The two people were stuck. "This tag price can be changed at will. We bought the clothes tag but lost it. If they first change the price of the tag and sell it to us at a discount, it's not without a discount. "

Xiaoli found that there was something else in the sale of the season. Wei found that a new sweater was on sale in a shopping mall. She spent 180 yuan to buy it, and then patronized it when she changed her season. It turned out that the product was still listed and marked 50 percent off, and the price was 358 yuan, and the price of 50 percent off was only one yuan less than that she bought.

Reveal secrets

Seasonal discount, which may be mixed with labelling goods.

Girls have such an experience: looking at a beautiful coat, the price is too high to be daunting, "it is better to wait for another season to buy, it can save hundreds of."

This is the case of Ms. Lu, who looks at a brand of a woolen coat. The original price is more than 1800 yuan. It is too expensive to buy it. When it comes to the 50 percent off handling of the season, she is happy, but after careful examination, she finds that many details of the coat and fabric feel are different from those sold at a positive price. "Is it a shoddy shopping malls?"

Mr. Lin, who has been doing many years of clothing agency business, told reporters that during the season clearing, there will be some merchants selling some labelling products mixed in genuine products. "First, when sales are large and inventory is large, the two is that some unruly agents will make some of the best selling products for local processing plants in order to gain higher profits. If they sell the tag, the 50 percent off profit will be considerable."

Ms. Lu, who runs the garment factory in Zhengshang Road, Zhengzhou, told reporters that occasionally the factory will do the foundry for the brand clothing. "The other party brings samples, we do it. In trousers, the top 100 yuan can be done, and the most expensive material is not more than 150 yuan, but the price of the yard must be designed, publicizing, returning rate and so on, which is of great value."

Mr. Lin said that such a garment actually has a complete industrial chain, and brand clothing is part of it. Online shops do more, "orders clothing factory processing - tag, packaging bags - sales."

According to Mr. Lin's phone call, the reporter contacted a company specializing in making clothing tags and packaging bags. A person in charge of the brand name said that as long as there were samples, they could imitate all brands of tag and packaging bags, and the cloth labels on clothes could also be done. "A large quantity of a set of tag four or five cents, a bag of about 2 yuan."

Analysis

Regular brand goods are less profitable than 30 percent off.

Ms. Huang, director of Investment Department of Zhengzhou golden bazaar mall, counted out an account for reporters. Now the price of brand clothing is about 55% off, and the smaller one is between 3.5~3.8. Zhengzhou's current shopping malls are generally drawn around 20%. Taxes and salaries and so on account for 6%~8%, which add up to at least 60%~75% of the cost. If the discount of merchants is less than 30 percent off, there is little profit.

"This is why the good brands are not discounted or the discount is very low. Shopping malls do most of the activities in the form of coupons. One is the lower cost. The two is to store the purchasing power in the mall and make the profits lower, so that customers can buy more." MS Wong said.

Mr. Wang, director of a large chain store in Zhengzhou, said: "shopping malls are rushing to take part in activities to make profits. Because of low profits, many businesses will lose money. This is also the reason why the mall brand changes more frequently at the beginning of the year, and some good styles temporarily retreat.

remind

Discount shopping should be careful and clear the original price.

The price of commodities will change for a while, sometimes the more discount, the more expensive. Which price should consumers take?

The left director of the Zhengzhou Municipal Bureau of price regulation said that according to the provisions of article seventh (1) of the provisions of the prohibition of price fraud, the "original price" referred to is the lowest spanaction price that the operator has traded in the trading place seven days before the price reduction. If there is no spanaction price in the first seven days, the original price of the spanaction will be the original price before the price reduction.

"Consumers can pay more attention to the price of products. If permitted, you may wish to ask the waiter to produce a recent spanaction record and discount it with the most appropriate original price to protect his rights. If you find that the price of goods is fraudulent, you should pay attention to retaining evidence, and then dial the price advisory telephone number of Zhengzhou Price Bureau: 12358."

The left director reminded that if the quality of the product is defective, you can dial 12315 for the Consumer Association.