How To Popularize A New Shop Without Money And Potential?

First, let's talk about this friend's situation. This friend has a Taobao B shop. He makes men's clothing. The product is a stock product of the company. The picture does not need to be filmed by itself, but there are no other resources, no promotion funds, no connections, etc.

In short, the purpose of the boss is to sell these products.

You can't drive a car without funds. You can't play without connections.

Mr. X, a mysterious figure (who asked me not to give nicknames) Utterance: it is useful to teach unreliable people what everybody knows.

Then Mr. X said, "choose the first 10 selling styles that you think are good.

Here is a sentence. The sales volume is for sale.

Mr. X: as far as possible, we should choose Tuesday and Wednesday on the shelves as well as holiday factors.

The general considerations are as follows: every day is the climax point, every day is the climax point, every month is the day of payroll, every day is a holiday, and every month is the season changing day.

Here you will see why only 10 products are selected, not more, because too many manual operations are too complicated. I need to add one thing here: when we are up and down, we need to be careful not to have a lot of goods at the same time point, because at the same time, a lot of goods are equal to our own business, and there is no reasonable allocation of resources, so we also plan the time frame of the products.

You can use Google's PICASA and Taobao's FLASH to make diagrams. This is simple and the pictures are relatively good.

In fact, when it comes to drawing, I have an experience: to be different and shocking! In other words, we must catch the eye, whether it is the main product or shop picture, so how can we see you first in the vast Taobao?

Mr. X: in general, we can play the following:

1, concept 2, logistics 3, customer service 4, detailed information [general use of typography] 5, means marketing

First, the concept of buying your clothes, what experience can I get?

Here I have something to add, that is, this concept is actually a product packaging, the product itself is not attached to any concept, these things are we think additional, such as: Da Vinci furniture is a good example, you have to make a story for your product, so that your product has cultural added value.

All of the following are released by me.

Second, logistics, small shops choose logistics is very important, it is best to choose a local service the best, do not necessarily choose the lowest price, after all, your shop is small is not to talk about a very cheap courier, only choose a good service express.

Third, customer service, as we all know, there are a lot of things to say about this.

Fourth, detailed information, after reading it will be a good pformation of their pages.

The fifth is marketing by means. When customers go to a store, there is no anchor to judge how much your product is.

So many businessmen first thought of selling high and then selling at a discount, which is very attractive, but the whole Taobao has done so, can it be changed? For example, the price of the anchor is 100, and the combination sells 3 things, and the price is 100.

So anchor is effective, of course, anchor is not sold.

In fact, Mr. X said that means marketing is a very important method in consumer psychology. If we often go to coach store to find that they often use this trick, it is generally expensive to put a crocodile or ostrich skin bag in the main display area, but they will put a same bag in the display area, but the material is cowhide, but the price is 1/3 of the front.

So consumers bought goods with great joy and thought they made a big difference.

In fact, it is a relatively deep example of the study of consumer psychology.

As for the friend in the group, it is very easy for him to pass the survival period if he completes the above, because the friend's title and commodity attribute have been basically optimized, and what he will do is to keep improving.

In addition to doing the above, the new owner has to do well in the title and attributes. The title should contain key words and hot words as much as possible, and the attributes should be as detailed as possible, but not with the keywords of the title.