European People Tighten Their Belts. China'S Santa Claus Seeks Sale Online.

Under the European debt crisis, European citizens are ready to "tighten their belts" without a Christmas gift.

"A year is not as good as a year, and the goods are almost the same as before.

With the Internet market, domestic sales have become the best choice for many toys, decorations and gift manufacturers.

However, it is not easy to sell foreign trade products online.

Improving the quality of products, choosing the right price and integrating local characteristics become the weapons that manufacturers win.

The Internet has become an important channel to ease the pressure on domestic sales. Online users are more willing to welcome and accept Christmas products such seasonal products.

According to a search data, since December, more and more online users have been searching for Christmas gifts, and Christmas related search terms are rapidly warming up. Among them, the most popular Christmas gifts have already hit the top 100.

According to data from Taobao mall, Christmas gifts and toys have increased by 90% in the past week.

The reporter learned that among the nearly 3000 Taobao mall enterprises selling Christmas products, 70% are foreign trade to domestic enterprises. They are small in scale, mainly concentrated in the coastal areas of Jiangsu, Zhejiang and Shanghai, and Fujian, Guangdong.

The group of merchants who sell these products from the traditional mode of foreign trade is groping for gifts that are suitable for online shopping consumers.

Wang Bo, for example, they have produced a European manor Christmas lighting, this pure European handmade ornaments have been abroad for many years, but not popular in China.

"We need to recombine the situation in the Chinese market and gradually accumulate our brand."

Wang Bo said that Christmas lighting for example, for a European family, is the annual decoration products, in the next year, we have to replace the new.

But in China, this kind of lamp may last for several years, so it can not be perfunctory in quality.

Therefore, the pformation of commodities is not only integrated into Chinese characteristics, but also in the selection of raw materials and foreign trade.

Online sales have opened the consumer market for manufacturers, but at the same time, they have also brought a lot of product homogenization competition.

This leads manufacturers to keep costs down. Of course, the profit margins are getting smaller and smaller.

"So, with the help of the Internet platform, I think price is not the key.

Quality and differentiated product competition is the real weapon that can help us pform more successfully and more thoroughly.

Wang Bo said.

With the increase in domestic labor costs, tight bank credit, and the appreciation of the renminbi, China's foreign trade and exports have been greatly affected.

Coupled with this year's debt crisis in Europe, the consumption capacity of the European market has shrunk, making it difficult for Chinese manufacturers, such as Jiangsu, Zhejiang, Shanghai and Guangdong coastal areas, to earn their living by export processing and subcontracting.

In September this year, the UK's consultants estimated that the average European spending on Christmas shopping, eating and entertainment would be reduced to 587 euros, or 0.8%.

In the first week of December, many British businesses have found that the number of customers has declined compared with previous years.

And in countries such as Spain, Portugal and Greece, which need international assistance, the Christmas consumption index is in the doldrums.

"The customers who came to me before were either the large wholesalers who sold the goods, they sold them to all the shops all over the country, or some foreign guests from the Middle East and Africa did some international purchases.

But in recent years, gifts such as Christmas gifts, home decorations, toys and so on have not been sold very well.

Xiao Chen told reporters that at first he thought it was because seasonal seasonal gifts, there must be its natural season and off-season, inventory and backlog phenomenon is very normal.

But with the approaching trend, we can only complain about similar products on the production line year after year.

It is understood that China's toy and gift enterprises are mainly distributed in Shenzhen, Dongguan, Zhejiang and Yiwu in Guangdong, where enterprises reach up to tens of thousands of times, mainly small and medium-sized enterprises, making OEM and export fortune.

Insiders told reporters that for these toy enterprises, to do more than 100 million of the annual turnover, WAL-MART has become such a supplier.

Shanghai Oak Bay home Co., Ltd. is a gift shop in Taobao mall, which exports to domestic sales. Wang Bo, general manager, told reporters that "China's foreign trade gifts and toy enterprises generally have a profit of 15%, and many enterprises rely on 13% of the tax rebate.

And now the cost of capital and labor costs increase by more than 15% a year, and the appreciation of the renminbi is basically losing money.

However, the road to domestic sales is not smooth sailing.

If it is clothing, bags, shoes, small household appliances and other fast moving products, the difficulty and cost of pforming the products that are exported to domestic market are relatively small, because the necessities of life are essential after all, and the domestic demand market is huge.

But for gifts, it is not only seasonal but also unnecessary. This makes the domestic market of such commodities limited.