Small And Medium Sized Foreign Trade Enterprises Borrow Electricity Providers To "Warm"

"People always think that foreign trade e-commerce (e-commerce) is very low-key, not as busy as domestic trade, but I think it can be described by the undercurrent."

Wang Shutong, chief executive of Dunhuang network, wrote in her blog.

Indeed, demand reduction, RMB appreciation, and labor

Foreign trade business or "straw"

For China's foreign trade enterprises, after the financial crisis swept across the globe, what is left behind is a broken market.

"In order to save the expenses, we will not buy anything other than the rigid demand for daily necessities."

The 110th session of the China Import and Export Fair (Canton Fair), which was held before, was the most widely heard by reporters.

Experienced exhibitors told reporters that such a rule, the first two days before the Canton Fair, is the time for customers to choose and compare, and the merchants who really have the intention to come to the exhibition will discuss the specific matters on the third, fourth day of the exhibition.

What journalists feel most is that the first few days of the Canton Fair were still full of vigor and vitality. On the third, fourth day, the stadium was deserted, and the merchants became thin and scattered.

"Orders almost depend on old customers. We communicate through e-mail, and many new customers come from the Internet."

A exhibitor told reporters.

"Internet" refers to the rapid development of e-commerce platform in recent years.

Many exhibitors told reporters that in recent years, the number of orders from e-commerce platform has increased significantly compared with the past.

"The pformation speed of e-commerce from the information age to the paction era is amazing."

Referring to the development of e-commerce platform for foreign trade, Wang Shutong told reporters.

Before 2009, foreign trade e-commerce in the eyes of most people was a yellow page promotion model represented by Alibaba, which did not support pactions.

However, since 2009, the integration of platform services including overseas promotion, paction support, online logistics, online payment, after sale service, credit system and dispute settlement has become the standard language for the operation mode of foreign trade e-commerce platform.

Similarly, according to the Alibaba senior researcher Ji Gang, the rapid growth of foreign trade, the domestic and foreign e-commerce platform is also developing rapidly.

He told reporters that in the early days of China's accession to the WTO, the number of registered members of the world's Alibaba was 1 million, and as of September 30, 2011, this figure has reached 72 million 800 thousand, which has increased by nearly 73 times in 10 years.

According to the analysis, WTO entry has opened a door to the global market for domestic foreign trade enterprises, and e-commerce has become a "highway" for small domestic foreign trade enterprises to lead the global market.

"If we change the business mode and get rid of the passive position of the limited dependent buyers and get more benefits from the intermediate links, the SMEs can better digest the pressure of RMB appreciation and labor cost rising."

Wang Shutong believes that this is the value and charm that foreign trade e-commerce can provide.

She told reporters about this story: a more than 40 year old American who lost her job in the 2008 financial crisis.

Finding another job is unlikely for a man of this age and family in a small city in New York.

So the man set up a retail website selling sports and leisure products for $thirty thousand and started online retailing.

"In August last year, he took the opportunity to travel to China to visit us.

He said he was very lucky because he was once struggling to find wholesale sources, but Dunhuang network helped him find a group of Chinese sellers. The monthly purchase amount was $5000 when he started in 2008, and after two and a half years, he only bought 40 thousand yuan from Dunhuang net every month.

Wang Shutong said.

Zhu Dingding, a general manager of a handicraft factory in Hangzhou, has been doing business for more than 20 years. He can be said to be the first batch of foreign businessmen who "test water" for e-commerce.

"At the very beginning, some foreign customers said that it would take half an hour to open my product website, but even so, in 2002, I obtained more than 1000 enquiries through e-commerce platform.

Now our company exports millions of dollars every year, almost all of which are online foreign trade.

Zhu Dingding said.

"Online procurement will become the mainstream of global sourcing."

In Wang Shutong's view, she hopes that foreign trade enterprises will realize that they have the opportunity to establish business contacts with more overseas buyers and supply them directly.

Don't think the list is too small. Don't assume that the other side is a small customer.

The "little cosmos" has not yet erupted completely.

According to Feng Lin, an analyst at the China Electronic Commerce Research Center, e-commerce has been the "market developer" of foreign trade enterprises in the first few years after joining the WTO. Since the financial crisis began in 2008, the purchasing trend of "big single, small single and long short" overseas buyers has made online small additional trade a new growth point.

The advantages of high flexibility and relatively low cost of e-commerce have promoted the development of foreign trade enterprises, especially small and medium-sized foreign trade enterprises.

"The traditional mode of subcontracting has little room for China's small and medium-sized foreign trade enterprises.

Building channels and brands requires a lot of energy, relying too much on middlemen and increasing enterprise risk.

Enterprises understand the needs of front-line customers through the Internet, and have the chance to say goodbye to the situation that they could only be pushed down to the bottom and compete only with low prices.

Wang Shutong said that online procurement will become the mainstream mode of procurement in the world, and overseas buyers will directly purchase Chinese goods online. The foreign trade e-commerce can kill a way for China's export oriented enterprises.