Wang Zhentao'S Achievement Of AOKANG Dream In The Past Century

Wang Zhentao was born as a farmer.

A hundred years

Wang Zhentao was born in a poor peasant family in Zhejiang province.

In that era, there was a fashion in Wenzhou.

So Wang Zhentao followed his uncle who worked as a carpenter and came to Wuhan to start a "traveling Carpenter".

Although life is very difficult, but also made many friends in Wenzhou.

After being asked by the townsman, Wang Zhentao started his own business.

At that time, Wang Zhentao had been thinking that if the Wenzhou people could not do well with their shoes, what could he do? So he made a decision that many people regarded as "stupid" at that time: he made shoes factory to make Wenzhou shoes with good quality.

In 1988, we bought a shoemaker with 30 thousand yuan of funds raised, and took the housing as the workshop. We invited several skilled shoemaker teachers to officially run the "Yongjia Olin shoe factory", the predecessor of AOKANG.

After experiencing the encirclement and suppression of inferior leather shoes, Wang Zhentao was particularly "real" about product quality.

The story of "shoes and scissors and leather shoes" has also been well received in the industry. At the beginning of the construction, a group of export high-grade shoes were found to have 180 pairs of marks not standardized when they were being shipped and shipped. When people were discussing whether they were exported or left for sale at home, at that time, Wang Zhentao said nothing but picked up scissors to cut off leather shoes.

At the very beginning of its establishment, AOKANG was still a small family management company. "At that time, I just wanted to be a boss.

After having enough food and clothing, we will enjoy life better.

Later, I wanted to be an entrepreneur.

I always believe that the difference between bosses and entrepreneurs is quite different.

The boss is narrower, only considering his own interests, and entrepreneurs have a spirit of dedication to revitalize the national economy through their own businesses and create world famous brands.

Wang Zhentao said.

Wang Zhentao believes that Chinese enterprises and AOKANG do not lack assembly lines, so they are not afraid of making shoes now.

After many years of development, AOKANG has established three major shoe production bases, two R & D centers and more than 3000 marketing networks. AOKANG has four private brands, including AOKANG, Kanglong, beautiful beauty, Red Flamingo, and the VALLEVERDE brand that is licensed.

Since 2007, AOKANG has formulated the "science and technology AOKANG" development strategy, and established the first comprehensive research institute of footwear enterprises in China, the AOKANG footwear technology research institute. In 2009, it was jointly awarded by the Zhejiang provincial science and technology department and the Wenzhou science and Technology Bureau and became the R & D institution of the "national brand". In May 19, 2010, AOKANG invested about 50000000 yuan to set up a "high-tech digital R & D base".

In Wang Zhentao's view, how to create more value-added personalized products is what we must do now.

"AOKANG has spent tens of millions of dollars on research and development every year," Wang Zhentao said. "Since I started the" Olin shoe factory in Yongjia ", I was just thinking about how to name Wenzhou shoes to prove that Wenzhou shoes are not all inferior products.

With the development of the company over the past 20 years, AOKANG is already one of the leading shoe brand enterprises in China and strives to become truly a global brand.

Fight against "

AOKANG regards the creation of a hundred year international brand as the ultimate goal of enterprise development.

Inevitably, we will encounter international competition on the way to achieve this goal.

In early 2006, the EU moved out of the "anti-dumping" banner and launched anti-dumping investigations on leather shoes in China.

In 2006, 5 Chinese shoe companies such as AOKANG filed appeals against the leather shoes anti-dumping cases filed by the European Court of first instance, which lasted for 4 years.

In March 2010, the European Court of first instance dismissed 5 suits filed by Chinese shoe companies.

In April of the same year, Wang Zhentao was invited to attend the roundtable meeting of Chinese and American business leaders and gave a speech on how Chinese enterprises should deal with international competition.

On the one hand, the Chinese government has coordinated the matter from the government level by launching the WTO trade dispute settlement mechanism. On the other hand, AOKANG will continue to seek fair decisions through legal means.

In June this year, AOKANG formally appealed to the high court of the European Union against the anti-dumping cases of leather shoes which were tried by the court of first instance, which signifies that the lawsuit between Chinese shoe enterprises and the European Union has reached the final stage in legal proceedings.

"As early as the European Union imposed a provisional anti-dumping duty, we have prepared all the legal texts.

Later we know that they have decided 16.5% anti-dumping duties for 2 years, and we are more determined. "

Wang Zhentao said, "the anti-dumping lawsuit may cost a lot, but as one of the largest private shoe manufacturers, we have the responsibility of AOKANG.

First of all, I am the vice-chairman of China Leather Association, and the EU market accounts for 60% of AOKANG's external sales.

Second, our enterprises should step into internationalization and lay the groundwork for other countries in the world. The European Union is our first choice.

Third, from the rules of the game we can grasp the rules of the EU market, especially the WTO, we review the rules of the game once.

From the enterprise itself, we have spent millions of litigation costs, but in the global internationalization, AOKANG's popularity has been greatly improved. "

AOKANG and the European Union in the 4 years of anti-dumping lawsuit, all along the way is not smooth.

After all, the EU is not an enterprise, but a consortium composed of 27 countries.

Therefore, AOKANG has a great disparity in strength against it.

While actively safeguarding rights, Wang Zhentao has been thinking about why he will encounter anti-dumping.

He believes that the root of the problem lies in the lack of innovation capability of Chinese enterprises, which makes Chinese products unable to get rid of the mark of low quality and lack of brand connotation.

Although the result is still confusing, Wang Zhentao said: "we have this responsibility.

We have done something meaningful for our country and industry.

For me, I have fulfilled my promise that words must be done and deeds must be done.

I think AOKANG's success this time will play a catalytic role for other enterprises in the future.

I think we have at least affected our enterprises how to do such a problem when we are heading towards the international road.

Making money and spending money

"For an entrepreneur, spending is more important than making money. Only when the money is spent on the flower, life is meaningful."

Wang Zhentao has always regarded this as a motto of an entrepreneur.

On one new year's day, Wang Zhentao went to visit Dabie Mountain in the old revolutionary base area.

However, the meeting with children is completely different from what was planned at that time.

There seems to be a special affection in the conversation with them. Those children, with a childlike innocence, said to Wang Zhentao, "uncle, we are very grateful to you for your help, so that we can continue to go to school, but we are under great pressure. Let's not give alms. We only need a love that can be passed on."

Wang Zhentao realized that the children who had been donated were very much burdled by their understanding, and they regarded their help as charity.

"For a long time, many people believe that public welfare is a simple donation."

Wang Zhentao said.

In fact, as early as the end of December 2006, the Wang Zhentao charitable foundation was approved by the Ministry of civil affairs of the state, but it failed to find a good idea of operation. This incident just gave Wang Zhentao a lot of inspiration. Through careful consideration, he decided to launch a brand-new charity model. The Wang Zhentao Charity Foundation's relay relay plan, which is being carried out today, was born.

In April 6, 2007, Wang Zhentao invested 20 million yuan as a registered capital to start the Wang Zhentao charitable foundation. This is also the first private non-public charitable foundation named by the Chinese State Council and the Ministry of civil affairs.

The foundation adopts a completely new concept to subsidize the poor college students: subsidized college students should subsidize a poor student after work and turn the fund into a "seed fund", so that the number of subsidized college students will increase exponentially.

At this stage, the foundation will devote 70% of its energy every year to the relay plan for love, and 30% of the cost will be in the poverty alleviation project.

Annual donation of 400~500 million.

Since its launch in 2007, there have been 12 relay relay activities in Chongqing, Wenzhou, Huanggang, Chengdu and Guizhou, and more than 2000 students have benefited from it.

Wang Zhentao explained: "my starting point is very simple: introduce this pattern of love relay to more people, and arouse more people's participation, and create a good atmosphere for everyone to care about public welfare in the whole society."