• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Clothing Brand Agent Management: How To Calculate The Cost Of Control

    2010/8/6 16:22:00 59

    Clothing Brand Agents

      

    Clothing brand agents

    and

    Franchisee

    From the signing of the brand retail agency agreement, the most important thing is the accounting of profit making mode.

    As the saying goes, that is how to make money faster.

    It is the most concerned problem for agents and franchisees that how to make the retailer get profits quickly and make the store become a profit access mode to replicate and operate.


    The key to solve these problems is the cost accounting of clothing shops.

    To control the cost accounting of retail stores, that is, to calculate the profit mode of retail terminals.

    Therefore, as a professional clothing brand agent and franchisee, first of all, after confirming the brand signing the contract, the first thing is to calculate the cost accounting of the shop, and estimate the investment quota, that is, investment accounting.


    How to make investment accounting for a store depends on the retail price of the agent's clothing brand and the terminal location of the retail price of the clothing brand product market.

    The price of the product is high and the location is high.

    Operation

    The cost is also high.

    When considering the cost of shops, the following investment links should be considered.


    First, store rental operation.


    In the operation of the rental payment of retail stores, agents have been using the lowest price as the basis of the lease for many years without considering the investment cycle and payment cycle.

    In fact, judging from the rental investment cycle of store rents, the most suitable way to invest in the brand rental shops is the short term shop rent payment method.

    Although it doesn't matter if the price is high every month, the agent should save the amount of investment in his own hands, lease the shop with the least money, sign the agreement in the form of the fastest payment, and do not sign the agreement of long-term shop rent.

    For example, a long term rent agreement paid once a year, two years or three years.

    On the surface, the rent for a year or two years is low, but in fact, there are great variables in the market's survival and brand changes in the market operation, which can not protect the investment in two or three years.

    Therefore, it is the first cost accounting principle and concept to strive for the time difference of store rentals in the investment link.


    Second, shop decoration (investment control)


    After the operation of the whole store, the cost of decoration accounted for 10%-20% of the total investment of a single store.

    Shop decoration has become a very important part of venture capital.

    Over the years, agents have refused and counterbalanced for various reasons. But since 2006, with the increasing popularity of terminal retail stores and the support of professional visual communication, agents and franchisees have been able to accept the high cost of terminal decoration of the brand, and can also invest in the cost and recognize that they can benefit. This is a relatively big change in the past two years.

    However, some of the overinvestment in store investment is over standard decoration costs.

    From the current domestic market retail shop decoration standards, the high-end brand decoration costs in the shopping malls are as high as 2200 yuan -2600 yuan / 2500 yuan -2800 yuan in the first class market roadside shop decoration, the decoration cost in the two or three level market is 1200 yuan -1500 yuan, and the four level market is between 600 yuan -800 yuan.

    The above standard basically belongs to the decoration standard of women's clothing brand, if it is men's clothing, it is necessary to add a 30%-50% on the basis of the cost.

    In the early stage of shop decoration, such a large amount of expenses should be paid, but also a series of brand standards and visual communication positioning features should be accurately restored.

    In this way, agents and franchisees are required to remove the investment in hardware decoration, and spend all kinds of software decoration costs.

    This makes decoration not only for investment, but also for investment and expenditure in the restoration of decorative brand image.

    There is no way to save on this cost, and we must be careful in increasing costs.


    Third, the investment in goods is the biggest expense in the overall retail store investment operation.


    It has to pay for the investment of three grade goods, the first is the investment in the early stage, second is the investment in the futures, and the third is the supplementary investment in the operation period. The three stage investment may happen at the same time.

    From a proportional perspective, the investment share of 1:2:0.3 is better than the state.

    This is the largest amount of investment in retail terminal stores, accounting for 60% of total investment.

    Moreover, this investment has a relatively large risk. Often agents and franchisees do not prepare enough funds for the three phase of investment, and the bad timing of payment control will lead to the fragmentation of the investment capital chain, which seriously affects the later orders and supplementary products of retail terminals, and it is the key to cause shop sales to fail.


    Agents and franchisees stick to their business philosophy and expect to get the biggest operating profit with the least amount of goods.

    This old concept of self-employed business enables agents and franchisees to strive for the sale of single piece profits and abandon the profit control of the sales cycle of goods.

    Giving up the profit of this operation cycle will add a lot of pressure to invest in the goods, and at the same time, it will bring endless supply pressure to the clothing brand manufacturers, and form a confrontation between the two sides on the goods, so that they will continue to shift to each other's risk and form the "intestinal obstruction" phenomenon of the existing terminal goods.

    One side is unable to get the goods they want, nor can they catch the immediate demand, and the other side can not give the quantity they want. This is a huge problem existing in the retail terminal of the domestic trade, which affects the quality of the brand shop in the sales promotion and the profit gaining.

    • Related reading

    Game Between Apparel Agents And Supply Chain: Inventory And Win Win

    Channel terminal
    |
    2010/8/6 16:16:00
    53

    Clothing Wholesalers Wear "Join" Shoes &Nbsp; Take Brand Road.

    Channel terminal
    |
    2010/8/6 16:13:00
    28

    Fashion "Difficult To Tune" Western Trousers To Join Or Become Popular

    Channel terminal
    |
    2010/8/6 16:11:00
    24

    Acting Underwear Brand: Eyes Must Be "Accurate" And Choose To Be "Cautious".

    Channel terminal
    |
    2010/8/5 15:56:00
    58

    A Brief Analysis Of The "New Game" Of Most Controlling Partners And Franchisees

    Channel terminal
    |
    2010/8/5 15:54:00
    54
    Read the next article

    Textile "Hate" Meets European "Quality Gate"

    Closely related to environmental protection is the European Union's REACH regulations. From January 2010 to early May, there were 17 recalls caused by chemical problems, 6 clothing products and 6 scarves. Clothing became the protagonist recalled for violation of REACH, and the production countries involved China, India, Morocco, Italy, Philippines and so on. Many clothing products have been recalled.

    主站蜘蛛池模板: 亚洲人成免费电影| 国产精品无码免费播放 | 午夜理论影院第九电影院| 久久久受www免费人成| 高清videosgratis欧洲69| 最好2018中文免费视频| 国产成人一区二区三区| 久久综合九色综合网站| 高清无码一区二区在线观看吞精 | 国产又黄又爽胸又大免费视频| 五月婷婷综合色| 高清不卡毛片免费观看| 日本娇小xxxⅹhd成人用品 | 成人性生交大片免费看好| 午夜视频体验区| www亚洲免费| 爱爱帝国亚洲一区二区三区| 欧美激情第1页| 国产精品白嫩在线观看| 亚洲伊人久久大香线蕉| 久久黄色精品视频| 日韩一级片网址| 国产99久久久久久免费看| 中国sで紧缚调教论坛| 禁忌2电影在线观看完整版免费观看 | 亚洲av之男人的天堂网站| 国产免费女女脚奴视频网| 日本理论午夜中文字幕第一页| 国产一级强片在线观看| 丁香九月月小说图片区| 琪琪色在线播放| 小说区图片区综合久久88| 免费**的网址| 3d玉蒲团之极乐宝鉴| 欧美xxxx做受欧美| 在线美女免费观看网站h| 亚洲国产精品无码久久久| 黄色网址免费大全| 成人免费在线播放| 人妻互换一二三区激情视频| 无遮挡1000部拍拍拍免费凤凰|