Ningbo Garment Enterprises To Learn From Shenzhen

To break the dilemma of "big enterprises and small brands"

Phenomenon: going to Shenzhen to learn the Scriptures

According to the Ningbo clothing association, recently, the Ningbo clothing association took the lead for enterprises, led a group of Ningbo clothing enterprises such as Shan Shan, Taiping bird, Bo Yang and so on to go to Shenzhen to learn the classics.

In the domestic clothing industry, Shenzhen women's clothing has many, the highest output, the largest output value, the largest brand and the most fashionable trend in the country.

The famous women's clothes from Shenzhen, such as Ann Li Fang, Tianyi, Mass Phil, lady's house and so on, often occupy a prominent position in the mainstream shopping malls of the major cities, attracting numerous fashionable women to linger on.

For Shenzhen women's wear, the industry's unanimous comments are fashionable in style, fashionable in design, diversified in products, unique in fabrics and excellent in texture. With these characteristics and styles, Shenzhen women's wear has become a school in China and enjoys a high reputation in the market.

Ningbo has always been famous for its "men's wear market". The brand of men's clothing, such as Shanshan, YOUNGOR and Luo Meng, has been well known in the industry. However, when Zhejiang men's clothing enterprises are developing vigorously, there are few women's wear figures.

In a high quality men's wear show, women's clothing always seems to be a foil. Since the brand name has long been limited to brand processing at home and abroad, the brand of Ningbo women's clothing is far less than that of men's wear. Ningbo women's clothing has become a "short leg" of Ningbo's clothing industry.

In the past, Hangzhou and Shenzhen always seem to have the right to speak Chinese women's clothing.

In recent years, Ningbo women's wear has become the focus of many women's clothing enterprises.

Experts pointed out that the men's clothing under the prestigious Ningbo women's clothing, low-key and calm, through a period of grinding, a number of strong women's clothing enterprises have quietly formed, many of which already have a more complete brand image, and widely circulated in the region and have an impact.

People have to look at the new development of Ningbo's "men's clothing market" in another way.

"Women's clothing brands in Shenzhen, Hangzhou and other places already have a considerable status. We have to learn from them."

Zhang Xiaofeng said frankly.

For the trip to Shenzhen, Zhang Xiaofeng, Secretary General of the Ningbo clothing association attached great importance to it. Even when the injury did not recover, he accepted the interview with our reporter under the condition of enduring illness.

"This year's expedition to Shenzhen is actually the idea we had last year. We will often organize enterprises to go to the" big city "inspection of women's clothing. We hope that Ningbo's clothing enterprises can take a broad road.

Motivation: Women's clothing development has potential

According to Zhang Xiaofeng, at present, the clothing enterprises in Ningbo have already had the trend of all-round development. Some men's clothing has begun to make women's wear under the condition of conditions, and a number of women's own brands have done quite well.

For most small and medium-sized garment enterprises, the investment in cultivating their own brands is huge and time-consuming, laborious and difficult.

In the process of licensing, Ningbo's small and medium-sized clothing enterprises have found a new mode: integrating international elements, asking foreign designers to design, join and cooperate with international brands, and cultivate their own brands with foreign trade profits.

This is the new idea behind the development of women's clothing in Ningbo.

The industry believes that the integration of various resources is the main reason for the rise of women's clothing in Ningbo. In the past, Hangzhou, Shenzhen and other women's wear developed cities, and after the pressing of foreign brands, only by exerting force can Ningbo women's clothing come back to the top.

In recent years, Ningbo women's clothing has created brilliant and outstanding achievements. It has its efforts and hardships behind it.

In September 2006, the Ningbo Huayi garment was renamed the fig group, and the high-profile women's wear was launched in a high-profile fashion.

Fig is the group and international brand cooperation and introduction, the company invited foreign designers to join, integrate various resources to seek the leap of enterprise.

The practice of Huayi clothing is not unique, and clothing brands like this have been quite numerous in Ningbo.

Taiping bird is also very convincing in the Ningbo women's clothing brand. After introducing the shareholding system of professional managers, it successfully developed the "stripped" female body independently, and the product design and operation constantly absorb the experience of the world-famous fashion brands.

Since September 2008, the financial crisis has swept the globe, and the textile and garment industry, which occupies an important position in China's import and export trade, has also been affected. Some coastal garment processing enterprises have been in trouble.

While the pessimistic atmosphere is spreading, Ningbo Taiping bird group is moving against the trend.

It is reported that Taiping bird in order to use WOMAN, BASIC two series of perfect interpretation of the trend of autumn women's clothing, the establishment of the head office of the headquarters of the Italy design studio, inviting French designer buyers, with the latest and fastest tentacles search fashion.

At present, Ningbo women's clothing has passed the stage of individual product competition and entered the competition stage of business mode.

At this stage, enterprises need to combine the development trend of international garment industry, study the development curve of different products under different business models, and innovate their business models, so that Ningbo women's clothing can have a strong competitive strength in the era of global economic integration.

In other words, the priority of the pattern is guided by the correct strategic thinking. This may be an important asset brought by the fast growing Ningbo women's clothing for the industry.

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Future: overcome short legs

Although Ningbo women's clothing has been growing year by year, but compared to Hangzhou, Shenzhen and other old women's clothing, there is still a certain gap in Ningbo women's clothing. Ningbo women's clothing has to develop greatly and occupy a place in the domestic women's clothing market. There are still some bottlenecks to be overcome.

"Big business, small brand" is a typical portrayal of Ningbo women's clothing brand.

For example, the "xlms" of the Luo Meng group, and the "33layer" brand of Bo Yang Group, few people know that they are "famous".

There are also a group of women's clothing enterprises starting from processing and undergoing pformation.

These enterprises or brands are very weak, or are still lingering between brand creation and non-proliferation.

The key to Ningbo women's wear is the imperfect industrial chain, which is the biggest bottleneck.

Many women's clothing enterprises reflect that the surface accessories can not meet the needs of enterprises, and they have to purchase in the field.

Zhang Xiaofeng told this reporter that at present, Ningbo is not only lacking a large surface accessories base, but also lacks the enterprise specializing in the development of women's accessories and accessories.

In Zhang Xiaofeng's view, the long-term industrial base based on men's wear led to the fact that women's talent could not stay long, which was also one of the reasons why Ningbo women's wear was lagging behind.

"In particular, some excellent talents feel that they are not able to keep up with the climate and can not keep their minds."

He believes that professional women's wear design talents are very scarce in Ningbo, and high level and professional women dress marketing talents are rare.

And most of the Ningbo women's clothing production enterprises are pformed from the original foreign trade processing enterprises, so the marketing model is relatively old and single.

"Besides, Shenzhen has many fashion conferences in the year, which has great influence both at home and abroad. Shenzhen women's clothing enterprises can get international information in time.

Different from Shanghai, Shenzhen and other cities, some garment enterprises in Ningbo are slow to respond to the market and are not timely enough to grasp the trend. This is also a difficult point for Ningbo women's clothing to break through.

Zhang Xiaofeng said frankly.

Despite many difficulties, the industry generally believes that the cultural and fashion atmosphere of Ningbo is becoming increasingly strong. The atmosphere of Ningbo women's clothing will also become better and better.