Guangzhou Garment Enterprises Try To Find A Way Out

In the post crisis era, the weakness of "external demand" forced a large number of Chinese enterprises to attack the domestic market.

On July 9th -11, the 2010 Guangzhou net trade fair opened.

The fair will be jointly sponsored by the Guangdong provincial economic and Information Commission, the Guangzhou Municipal People's government, the China Electronic Commerce Association and the Alibaba group.

Trade Fair three days buyers exceed 140 thousand

According to statistics, in the 3 days of the 2010 Guangzhou Internet trade fair, buyers exceeded 140 thousand, of which 50 thousand Taobao sellers and purchasers reached 1000 growth partners.

The Internet Fair attracted a large number of citizens and local netizens who came to Taobao.

A clothing company from Panyu has taken two stands at the exhibition to display their craft jewelry boxes and handbags.

The head of the company who first participated in the fair told reporters that as a producer, his goal was to find a larger network dealer at this exhibition.

Reporters learned that before the Alibaba group held three Internet products fair in Guangzhou, Hangzhou and Chengdu, it opened up the domestic demand market channel for small enterprises, and provided a new supply channel for a large number of Taobao network operators, and built a new business circulation mode of B2B2C (enterprise enterprise consumer).

The past three net trade fairs attracted nearly 300 thousand exhibitors across the country, and over 100 thousand Taobao sellers, professional buyers and overseas buyers came to purchase.

The first Guangzhou Trade Fair's spot trade amount was 120 million yuan; the Hangzhou fair trade fair was 260 million yuan; the Chengdu net trade fair's turnover was 80 million yuan.

According to the characteristics of netting goods, Taobao sellers purchase with a small number of batches, which will bring sales to exhibitors at least 1 billion yuan.

Guangdong enterprises seek pformation and upgrading

Guangdong has always been the cradle of China's economy.

Today, textile, clothing, toys and other foreign trade are seriously threatened. The overseas procurement market which has long been relied on has been shrinking. Guangdong enterprises are seeking to break through, and e-commerce has become an important means.

"Clothing, for example, can produce tens of thousands of cheap clothes a day. If the economic crisis lasted for 3 months, these factories were already full of clothes." Guangdong

The stronger the dependence on the visible export market, the worse the traditional enterprises' adaptability to the immaterial market will be.

Guangdong clothing industry insiders admit that due to over reliance on the same market, Guangdong's garment industry's innovation efficiency and willingness are declining, resulting in no suspense: innovation capability is gradually disappearing and market channels are shrinking.

It can be seen that even if Guangdong is the first place in the country in terms of clothing output, garment enterprises and export volume, it is a major garment Province in China. Once the foreign trade channels shrink suddenly, the vast majority of garment production and marketing enterprises can not help themselves.

"Small businesses are most sensitive in the market, so our company has been exploring the domestic market in the first two years when the volume of enquiries for overseas orders declined.

Guangdong clothing still has great advantages in style, fabric and workmanship, so we quietly launched the "national product line" at the end of 2009 through the Internet.

Guangzhou dance legend clothing trade Co., Ltd., the person in charge told reporters.

Reporters learned that Guangzhou dancing legend clothing trade Co., Ltd. joined Alibaba in December 9, 2009, and opened online shop from 17 to the end of the month. In less than half a month, 56 wholesale clothing businesses were completed, many of which were Taobao's shopkeeper.

There are nearly 100 000 small businesses in Guangdong, such as dancing apparel companies, which are opening up on Alibaba platform.

In an interview with Guangzhou, e-commerce experts believe that the net trade has an immeasurable impetus to the pformation and upgrading of Guangdong's export oriented economic structure.

As the largest province in China's foreign trade import and export, the number of small enterprises and Taobao sellers in Guangdong is in the lead in the country. It is urgent to realize the deep pformation in the new round of global business tide, sell the "Guangdong manufacturing" in the whole world to the whole country, realize the "wide goods national line" as soon as possible, promote the Pearl River Delta enterprises to realize the deep industry upgrading, and accelerate the electronic commerce level of Guangdong province.