Where Is The Road Of "Shanzhai King" After The Kuso?

From a spoof journalism to fame. Shanzhai The crown of Guangxi, Adivon It can be said that the "Shanzhai" is vividly interpreted. But spoof is not a long way to go. Fame is not equal to reputation. When Adi Wang wants to go to this brand, if he wants to have further development, where should he go in the future?

On the official website of Adi Wang, there is such a sentence: "the way of thinking determines the way out, and the outlet determines wealth." Although this idea is weird, it is said to be very effective. One of the earliest posts on Adi Wang, I saw a brand name "ADI king" today, is now on the cat's net. There are few words in this post, and it also matches Zhang Tu: "I see a brand of sports shoes today called" Adi Wang ". The slogan is" everything can change! "My God, what kind of people are there in the world, what brands are there, what slogans are there, and all are learning other people's..." It is said that the post "not only leads to thousands of entries, but also a series of spoof articles and videos." In the video ads, Echoragem, the image spokesman of Adi Wang (I mcoming), is only available in the low level league.

Some people say that through the combination of serial Kuso and video advertising, adidas has made "Adidas" high reputation with "Shanzhai" marketing, and attracted a large number of them. Distributor "Joining" quickly won the market.

But unfortunately, before the release, the reporter found this posted in February 19, 2007 on the mop. Over the past two years, the number of real posts has been 35. In addition, its alleged series of Kuso articles and videos are also cold and clear, which are quite different from those of some articles.

To a certain extent, Adi Wang's network marketing has taken a way to entertain himself and entertain the public. As the popular saying goes, "what are you unhappy about, tell us, and make everyone happy?" The result of this road is hard to decide. What I see now is that through the hard work and credit of the network pushing hands, Adi Wang has continuously made many unnecessary "eyeball" effects. Adidas Wang's promoters must be convinced that fame is not equal to reputation, but it is better than obscurity. The problem now is that this year's popularity is not so easy. Even a very creative cottage promotion mode has been difficult for many educated users.

In the foreseeable future, there will be three choices for the promotion of Adi Wang: first, continue to use the original cottage marketing to "start" fame in the "sexual desire"; second, abandon the cottage marketing and return to the traditional promotion path of Jinjiang shoe enterprises "CCTV advertising + celebrity endorsement"; in this regard, Adi Wang has already tried; third, it will squeeze the useless bubble network marketing away from the water. In this respect, it is only entertaining, and can not help with the event marketing, it is difficult to achieve the real effective effect.