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High End Fur Seeks New Gaps In The Market

2010/8/7 18:49:00 45

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"With the upgrading of consumer demand for household products, selling and selling traditional pillowcases can not guarantee the high profits of enterprises. Enterprises need to find new gaps in the market."

Yesterday, in Huzhou, "China Eastern first high-end household goods operation Summit Forum", the president of China Textile Association

Yang Zhao Hua

The first thing that came to the home furnishing enterprise was the opening.

"According to the data released by several home textile enterprises listed on the market, the average interest rate is up to 57%. What is the reason for these enterprises to maintain such a high profit margin?" Yang Zhaohua said.

Consumer

The demand for household products is upgrading every year. There are as many as more than 7000 home textile production enterprises in the country. High-end and personalization will be an important means for these enterprises to continue to maintain high profits.

According to the statistics of China Textile Association, the total output value of the domestic textile industry reached 978 billion yuan in 2009, and this figure was only 200 billion yuan in 2000, and the overall expansion of the industry nearly 4 times in 10 years. The output value of home textile products ranked second in the entire textile industry.

The proportion of export accounts for only about 15%, and the share of the domestic market has risen to about 85%. Yang Zhaohua said that this is a positive signal for many home textile enterprises.

For Zhejiang enterprises, seize the opportunity.

Transformation

Became the focus of discussion.

At the meeting, the Zhejiang Shanghai blue pigeon industry Co., Ltd., the sponsor of the Shanghai Jia Zi fur products Co., Ltd., was launched by the high-end brand "JAZZY" fur products.

Fur products have been very popular in Europe and America. They are also the top of the pagoda in home textile products. At present, the market has already exceeded 1 billion yuan in the domestic market.

Zhu Binfeng, sales manager of Zhejiang blue pigeon Industrial Co., Ltd., told reporters that he had made blue pigeon for more than 20 years of traditional home textiles. After the pformation, he launched the "JAZZY" series of high-end fur products and immediately tasted the sweetness. The first year's sales in the market only amounted to about 2 million yuan, and in the second year it reached about 30000000 yuan. In the first half of this year, sales of about 30000000 yuan have been completed.

At the meeting, Hangzhou shopping mall (8.56,0.36,4.39%) and Chongqing department store (49.24,1.97,4.17%) and other large shopping malls also extended olive branches to these high-end fur products.