AKU&Nbsp; 2011 Will Enter The Chinese Market In Spring And Summer.
The famous shoe brand in Italy
AKU
In July 2010, it officially signed an agency agreement with Shanghai flying frog Trading Co., Ltd., and was officially in China in spring and summer in 2011.
market
Come out.
AKU is a typical Italian story of individual success.
The company was originally a small shoe shop in mondlight, a shoe making town in Italy after World War II, and soon the small shoe shop began to expand. Its main products are Dinsport cross country ski boots and simple cross-country.
Running shoes
。
By the middle of 80s, the company entered a new stage, focusing on building AKU brand, positioning the market as outdoor cross-country shoes, and soon became the front line brand of the market.
And AKU can be recognized by everyone, with its unique design and high.
science and technology
Technology is closely related.
Light weight. In AKU's mountaineering shoes products, 80% of the style weight is less than 1000 grams, while the cross-country shoes have 70% weight less than 600 grams.
Shoe last -- the research of shoe last in shoemaking industry is one of the important tasks.
AKU has its own shoe last library to meet the special needs of different terminal customers. It has been improving for sixty years based on experience and feedback from customers.
Comfort. For AKU, comfort is not on the surface, but from the perspective of engineering and design.
To ensure breathability, the vamp adopts a patent Air8000 breathable fabric which is 11 times more breathable than the ordinary fabric. In order to ensure stability, AKU and Vibram cooperate with sole soles to provide the largest skid safety protection for all products. In order to ensure the products conform to human engineering, the shoe last and shoe bed are integrally formed at the same time, so as to achieve the structure of shock absorbing shoe bed with ergonomics.
Today, AKU is not only regarded as a famous brand of European outdoor goods market, but also has a high market share in major international markets such as America and Asia.
However, for the Chinese market, AKU has not been formally intervened in a large scale. However, the cooperation with Shanghai flying frog Trading Co., Ltd. marks the re landing of AKU in China. At the same time, for outdoor enthusiasts in China, there is more experience and choice of a high-end shoe shoe brand.
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