"Brand Chain" Achieves Jinjiang Footwear Industry

On August 9th, "the journey of a thousand miles begins with a single step."

The reform and opening up of the Jinjiang footwear industry, which started in the early 1980s, has grown from small to large, from traditional family workshops to modern enterprises. After 20 years of arduous pioneering work, it has become one of the most mature industrial clusters in Jinjiang. At present, 950 million pairs of shoes are produced annually, and every 12 people in the world own a pair of Jinjiang shoes.

According to introduction,

In addition, the high level of technology quality is also one of the important characteristics of the footwear industry in Jinjiang.

Apart from being equipped with a large number of international and even advanced international level of technology and equipment, enterprises also attach great importance to independent research and development input. The above scale footwear enterprises in the whole city are supporting their own product research and development institutions. The R & D center of Anta (China) Co., Ltd. has been recognized as the national technology center and the 5 footwear enterprise R & D center. It has been recognized as the provincial technology center and the 4 footwear enterprise R & D center has been recognized as the municipal technology center of Quanzhou. The footwear industry in the city relies on independent research and development. At present, it has controlled the shoe industry to produce more than 2000 core technologies and has 189 patents.

The beauty of "chain" is the most perfect interpretation of sports shoes in Jinjiang.

Here, there is the most perfect sports shoes industry chain in the world.

Shoes and shoes machines have been formed.

"The advantage of Jinjiang footwear industry lies in its industrial chain advantages gathered over the past 20 years.

It is precisely because of this, Jinjiang shoe enterprises and industrial clusters can expand step by step, and emerge many brands to become China's shoe capital.

Hong Yuquan, standing committee member and deputy mayor of Jinjiang Municipal Committee, analyzed this.

Entering Chen Dai Town, on the 4 main streets with "well" shape, there are more than 600 shoe materials shops. Shoes market, which integrates shoe material wholesale and retail, storage and pportation, and shoe machine exhibition, stretches for several kilometers, shoe shops are lined up and merchants are flowing.

Here, as far as shoe making machinery is concerned, shoe studs and shoe buckles are all needed.

"Shoe material one street" attracted more than 30 countries and regions of shoe material and shoe machine merchants to enter the market, and the annual turnover of the market exceeded 20 billion yuan, becoming the largest shoe material market in East China.

Where does the confidence of Jinjiang's shoe industry come from? The confidence of Jinjiang shoes comes from the "industrial chain".

The "chain" of confidence will also support and encourage Jinjiang shoes to go against the trend and become more and more exciting on the road of market and brand.

The "brand chain" undoubtedly adds confidence to the footwear industry in Jinjiang. The development of an industry is most afraid of no potentiality, so the industry will come to an end.

But the brand chain of Jinjiang proves that we are full of strength in this traditional advantage industry. The brand characteristics and advantages of big and small brands have created the lasting brilliance of Jinjiang shoe making industry.

In addition to the advantages of raw materials, the footwear industry in Jinjiang is also gradually forming a new trend, that is, the overall upgrading of creativity and design. This also adds a weight to the source of the footwear industry chain of Jinjiang. Creativity is the key and design is competitiveness.

In the downstream of finished shoes, we can see the length of elongation.

First of all, 230 thousand marketing outlets across Jinjiang will provide protection for the occupation of the market. Secondly, Jinjiang has also formed packaging, pportation, inspection and quarantine forces to provide supporting services for finished shoes.

In addition, the involvement of professional marketing agencies will enhance the quality of Jinjiang shoe industry.

Shaping good brand image, accurate brand positioning, integrated marketing means, establishing consumer loyalty, improving product added value and enhancing the comprehensive competitiveness of enterprises are becoming an important magic weapon for Jinjiang shoe enterprises to win the market.

Under the strategic guidance of quality based and brand winning, it should be a broad road to show the footwear industry in Jinjiang.