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Plastic Shoes Challenge Domestic Shoe Companies &Nbsp, Where To Go?

2010/8/9 10:56:00 57

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Speaking of "

Plastic shoes

"Do you want to ride your memory through train to your childhood? Do you remember the simple plastic shoes on each of us playing and playing on the beach at that time? The scene that has long been blurred in our mind is now coming back to our view." plastic shoes "have become the darling of international fashion before you realize it.

This time, the trend of plastic shoes is unacceptable. Many big brands have launched different kinds of plastic shoes with different colors and styles.

What is different from what you expected is that plastic shoes are no longer the kind of "plain" appearance a dozen years ago. Apart from its waterproof, breathable and comfortable features, many plastic shoes have been added to the bright color bump design, the fashionable fashion of high heels, and some of them even inlaid with SWAROVSKI crystal, which has greatly increased the popularity.

Why are plastic shoes popular?

In 1940s, the United States first used PVC resin.

PVC

Make shoes.

In the middle of 50s, the first double injection plastic shoes came out in France.

In 1960, Shanghai Sheng De plastic factory first produced plastic shoes in China.

Plastic shoes became one of the main footwear in 70s.

The popularity of plastic shoes is also the main reason for the popularity of plastic shoes.

Many plastic shoes are made of 99% recyclable PVC material as the main raw material, and polyethylene (PE), ethylene vinyl acetate copolymer (EVA) and so on. The extrusion process, injection molding and multi station turntable molding technology are used to enhance the firmness of the plastic shoes. The plastic mold is more practical and environmentally friendly than the leather shoes.

Plastic shoes no longer pursue the "modeling" of artificial and deliberate, relaxed and naturally become the key word of the international fashion industry.

At the same time, the domestic fashion people began to pursue low price but not cheap "grass roots costumes".

These goods may be cheaper than other products of these brands.

In the context of advocating environmental protection and green living, it is more important to join in.

Present situation and Prospect of plastic shoes industry in China

This time, the trend of plastic shoes is unacceptable. Many international brands have introduced different colors and styles of plastic shoes.

Chanel's plastic Camellia shoes cost up to 2800 yuan, and Gucci's flat plastic shoes are sold for more than 1000 yuan even if they are on sale.

And what is the domestic plastic shoe industry?

China's plastic shoe industry is still facing the middle and low end market.

Although in recent years, through the adjustment of industrial structure, the overall technical level and product R & D capabilities of China's plastic footwear industry have been greatly improved.

In terms of research and development of plastic shoes, most enterprises have the ability of independent innovation, but according to the investigation of the footwear association of China Chamber of light industry and crafts import and Export Association, the average high-end products of plastic footwear varieties in China account for only 5.9%, 32.9% of middle grade and 61.2% of low grade.

Guangdong still relies on the export of low and medium grade plastic shoes, and the average export price of low grade plastic shoes, which is the largest proportion of exports, even dropped to $1.7 per pair in April, less than 12 yuan.

stay

Raw material

In terms of application, the application of China's plastic shoe surface materials has formed the situation of PVC plastics, natural leather, synthetic leather, artificial leather and coated fabric materials.

In the application of raw materials for plastic soles, the requirements for plastic shoes are lightweight, healthy, comfortable, beautiful and personalized. In other ingredients, the proportion of pparent and light colored shoes in plastic shoes keeps increasing.

With the emergence of nanomaterials, such as nano Zinc Oxide, nano antibacterial materials, etc., it has carried out applied research in the field of plastic shoes, and some have achieved results.

In terms of process route and equipment technology, computer technology has entered the field of plastic shoes design, molding and enterprise management.

In terms of molding technology of plastic shoes, the traditional hot pressing technology still dominates, and has a fairly high level in the world footwear industry. Now it is developing towards many varieties and innovative aspects.

The key technology of plastic footwear industry is mainly the control of raw material formulation and mold design technology, as well as the special process of production process.

The waste plastics produced in the production of plastic shoes can not be decomposed by organisms, incineration, and pollute the environment.

How to make recycled plastics and recycle plastic shoes are analyzed and studied. According to the characteristics of waste plastics, they are dealt with in different situations.

The global economic crisis has made us see the hope of "China factor" for the export of plastic footwear.

The post crisis era is the best time to restructure and adjust the industrial structure.

With the adjustment of industrial structure and the pformation of economic growth mode, if the core technology development capability of enterprises is in a leading position, it will open up a new way for the sustainable development of China's whole plastic footwear industry and become an inexhaustible source.