The Healthy Development Of The Clothing Market Needs To See Behind The "Hidden Rules".

From the "milk cans" of Guangming dairy, Sanlu milk powder "melamine", ZARA and other 24 famous brand clothing "formaldehyde door" to the recent American "purple sand gate" and the overlord of shampoo two oxane exceeded the "carcinogenic door", they challenge people's confidence in the quality of Chinese products again and again, so that ordinary people are constantly wrapped up in the "fear" of consumer safety. So many people ask: what can we rest assured of? What else can we use at ease?

There are two main reasons why people ask questions: one is those accidents. enterprise Used to be a well-known manufacturer in the industry. In accordance with the general Consumer It is understood that the quality of brand products should be officially certified and can be used safely, so they are willing to spend more money to buy the same "brand" and disregard the shoddy "miscellaneous cards". But one day they suddenly discovered that they had been acting as a "big head" all the time. This kind of shock from the bottom of their hearts is imaginable. Another reason comes from psychological hints. The events that happen in these enterprises are not isolated accidental cases, but often implicate the group behavior of a certain type of enterprise, that is, the so-called "hidden rules" of the industry. Wang Jiafen, chairman of Guangming dairy company in the same year, threw out a startling statement: "dairy producers all over the country have milk cans", which has attracted a sharp rebound from other dairy enterprises, but it turned out that Wang Jiafen was just the child who said the truth of "the emperor did not wear clothes". After the "purple sand gate" incident in the United States, it was revealed through the media investigation that the high price purple sand pot, which was called health preserving, was a big lie of the electrical appliance enterprises in twenty-first Century.

And similar to Food industry In recent years, the "formaldehyde door", "aromatic amine door" and "pH value gate" have never ceased. One of the most hilarious times was the famous brands such as CHANEL, BURBERRY and DIOR in 2007, and 24 famous brands, such as ZARA, which were popular among the younger generation. It was detected by the Shanghai Bureau of industry and Commerce in terms of formaldehyde content, pH value, color fastness, fiber content and so on. This incident has greatly reduced the image of these internationally famous brands in the minds of consumers. Formaldehyde is widely recognized by the public as a "hidden rule" which is widely used in fabric production by garment enterprises.

Ironically, the most popular application of formaldehyde in clothing is the green and environment-friendly cotton textile that has been used as a publicity stunt by enterprises because cotton products are wrinkled easily, and the use of auxiliaries containing formaldehyde can improve the stiffness of cotton fabrics to achieve ironing and wrinkle free effects, and maintain the durability of printing and dyeing. As for the hazards of formaldehyde textiles, it is now known that people will gradually release free formaldehyde in the process of wearing, causing respiratory inflammation and skin inflammation through contact with respiratory tract and skin, and will stimulate the eyes, cause allergy, and induce hematological diseases and cancer. The main reason why formaldehyde is widely used in textile industry is its low price, which is about 1600 yuan per ton of formaldehyde. Therefore, even though there are already a lot of chemicals that can be used for formaldehyde instead of formaldehyde, the products are too expensive to be appreciated.

Thus, " Rule Behind the popular trend, the interests of the parties are often entangled. When this interest becomes a group interest, no matter how dangerous the "hidden rules" are, or whether it violates the bottom line of social morality, everyone will maintain their mutual tacit understanding, so that the time cost and social cost of disclosure will be much larger. Once any one problem arises, the overall image of an industry will be implicated.

When we re-examine the 2007 international clothing brand "formaldehyde door" incident, we will also find a very important problem, that is, these famous brands are willing to bet on their reputation for many years to hunt for profits. One of the key factors is that the current standards for testing cosmetics such as formaldehyde and other chemicals are not perfect or relatively backward, making famous brands have the opportunity to drill, so that the international and domestic double standards will be implemented openly.

In fact, spinning and weaving enterprises are more or less residual harmful chemicals in the process of fabric production and garment making. They may not be able to find them before. However, with the maturity of technology, more and more ingredients can be detected. But if the standard is lagging behind or simply blank, the probability of "hidden rules" made by bad businesses will be much larger. For example, in recent years, the industry and commerce departments have frequently detected many brands of children's clothing formaldehyde content and decomposable aromatic amine dyes exceeding the standard, making parents worried, a very important reason behind that is that children's clothing product safety standards are seriously lagged behind, until 2008, only the first standard for infants and young children clothing products safety came out.

It is undeniable that the healthy development of the clothing market needs to eliminate the unhealthy trend of "hidden rules" and enhance the business ethics of enterprises. However, the supervision and restriction of relevant laws and regulations and industry standards are also essential. With multiple rules, the "hidden rules" can be stopped.