Overlord Events Played "Double Liter" &Nbsp; What Did Shoe Companies Learn?
As everyone knows,
Shoes products
There is a serious homogenization phenomenon in the market. Many shoe companies plagiarize me, and I imitate you, resulting in a worsening market environment.
Some shoe companies invest a lot of money and energy in R & D, strive to create unique products with new technology to win the favor of consumers, but are unscrupulously grabbed by some unearned shoe companies, and then use these technologies to make profiteering on their products, and those shoe manufacturers that have worked hard to create technological achievements fail to apply for intellectual property protection, so they can no longer lose their dominant resources.
In order to get rid of peer plagiarism, some shoe companies have closed their doors to protect themselves. Some people have taken up legal weapons to safeguard intellectual property rights, and even more have adopted a very strong tool to defame their peers.
Like the recent "overlord incident" is a typical peer competition, daily chemical products safety, food safety and so on are all topics of public concern. Therefore, the news of overlord containing carcinogens has aroused strong social repercussions.
The "overlord" who was at the cusp of the storm finally adopted the method of crisis public relations.
Shoe enterprises
How to face up to homogenization competition
A company with a sense of social responsibility is the best way to deal with crisis public relations. First of all, we must be brave enough to tell the truth of the society honestly and then try our best to reduce and reduce the adverse effects and hazards to the public.
But in the process of dealing with crisis public relations, some enterprises can drag on, cover up, hide and hide, or even use the "corruption" method to resolve the predicament of enterprises.
Now, the "overlord" has had a "qualitative" upgrading in terms of means and methods after the above means, and dealt with the crisis with rough and punching methods.
If this kind of "exceptional" method is not checked in time, it will inevitably form herding effect, which will facilitate more enterprises to deal with it.
Crisis public relations
A similar approach is also needed to deal with social justice and moral power, which needs to be highly vigilant.
Developing homogenization competition is an innovation in thinking.
Because we used to regard homogenization as a bad thing. It seems that innovation should solve the problem of homogenization.
In fact, since homogenization is the normal development of an industry and industry, it shows that it is reasonable, because this "quality" is proved feasible in the development process of industry and industry, and there is a market. Consumers are accepted. Operators and managers think that is the most reasonable, because it will be accepted similarly, thus becoming the origin of homogenization.
All units in the industry understand that such a cost is the lowest, the efficiency and efficiency are the biggest, and everyone is willing to do so. This is the reason of homogenization.
For competitive enterprises, the most cost-effective way is the best choice.
If others are successful in solving all kinds of difficulties, avoiding all kinds of mistakes and improving various technical practices, I will be the most economical, efficient and least risky investment by homogenization.
It is from this perspective that we believe that industry and industry should attach importance to homogenization competition today.
We are all in favor of homogenization or heterogeneity. We believe that both will bring the industry to catch up with each other, break the situation of all kinds of horses, and create a new round of rapid development cycle.
- Related reading
2010 Children'S Clothing Industry Upgrade, International Brands Will "Invade"
|- News and information | Pakistan's Industry And Trade Association Asked The Government To Save The Textile Industry.
- News and information | Denmark'S Largest Textile Company Began To Turn Its Production Base Out Of China.
- policies and regulations | Cleaner Production Technology And Application In Dyeing And Finishing Industry
- policies and regulations | The Latest Regulations On Leather And Fur Export
- Investment leisure | Jennifer Brand Underwear Is Gorgeous. Exquisite And Elegant!
- Investment leisure | Our Brand, You And I Co Operate!!
- Investment leisure | OWL08 Investment In Autumn And Winter!!!!
- Investment leisure | "China. Hanjiang Casual Wear World Inviting Business!!!
- Investment leisure | Dorinda (Womenda) Mature Brand Women'S Clothing National Investment Promotion
- Investment leisure | "King Of The Zodiac" 3.15 Quality And Service Promise Honest Enterprise
- Minority Nationality Clothing Culture -- Tu Nationality
- Minority Clothing Culture -- Yao Nationality
- August Store Brand Shoes And Clothes Run Away, Discount Season
- The Quality And Quality Of Shoes Enterprises Is The Way To Strong Enterprises.
- Clothing Culture Of A Few Ethnic Minorities -- The Tribe Of The Tribe Of The Tribe
- Why Don'T Luxury Bags Such As PRADA Rise Or Fall?
- Moving On The Hidden &Nbsp; Thousands Of Chongqing Faction Clothing Factory "Tramp".
- Clothing Culture Of Minority Nationality -- Dulong Nationality
- Zhejiang Garment Industry Develops From Foundry To Private Brand
- Should We Pay Attention To The Investment Accounting Of Clothing Shops?