Analysis Of Fashion Trends In Football

All success is no accident.

Back in 2002,

Unexpected exit

France, Italy and England, which have been favored for many years, are mediocre in this world cup in South Africa.

Look at 1

France LouisVuitton

LouisVuitton is one of the most outstanding leather design masters in French history.

In 1854, he opened his first leather case shop in Paris.

A century later, LouisVuitton became one of the top brands in leather and leather goods, and became a symbol of upper class society.

It is reported that LVHM group has annual sales of 17 billion 800 million euros, including 10 cosmetic brands, 13 jewelry watches, liquor and department store brands, and 10 brands of fashion and leather products led by LouisVuitton brand including LOEWE, CELINE, KENZO, GIVENCHY and so on.

According to business figures, the annual sales of LouisVuitton brand accounted for 18% of the group's annual sales in 2008.

Moreover, it is not only the performance of clothing category goods.

LouisVuitton officially entered the Chinese mainland market in 1992.

There are 40 direct outlets in the Chinese market now.

At the same time, LouisVuitton brand in the South Africa World Cup trophy during the live broadcast, for the Hercules cup customized leather boxes, in order to stabilize the brand image.

Look at 2

British Burberry

Founded in 1856, now the world's annual sales of about 1 billion euros Burberry brand, is a most representative of the famous British brand, but also the royal household Royal goods.

In 1879, Burberry developed a waterproof, anti crease, breathable and durable fabric: gabardine, which won everyone's recognition.

Burberry's signature grid pattern is a symbol of the status and status of the Burberry family.

The three coarse and fine cross patterns composed of light camel, black, red and white reflect the history and quality of Burberry, and even symbolize the British nation and culture.

Today, Burberry brands have nearly 30 stores in 23 cities in the Chinese market.

Although Burberry's typical grid design has become a symbol of high quality and durability.

And the annual sales performance is only a fraction of the annual sales performance of some brands that sell fast and sell fast.

Among them, the thin single store output has made this century old British brand time-honored in recent years.

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Italy Armani

Armani is a world-famous fashion brand and was founded in 1975 by fashion designer Giorgio Armani (GiorgioArmani) in Milan.

Giorgio Armani is the largest European designer brand in the world.

Before the world cup in South Africa, the Italy national football stars dressed in Armani suit at the airport of South Africa airport, attracted the attention of the global female audience with "handsome".

In fact, Armani involves a lot of business, including ArmaniPrive, GiorgioArmani, ArmaniCollezioni, EmporioArmani, ArmaniCasa, AJArmaniJeans, A/XArmaniExchange, ArmaniJunior and other eight brand lines.

Among them, the world cup Italy national football stars are wearing the most expensive advanced suit ArmaniPrive series, and the price of a single set of clothing is above 3000 euros.

Armani brand is also known as the coffee shop, flower shop, Art Center, bar, hotel and so on.

Gross sales of Armani brand clothing reached 4 billion 500 million euros in 2009.

It includes a casual wear brand A/XArmaniExchange that is granted to Singapore's corporate management, and a AJArmaniJeans brand that hardly sees Armani design style.

In the Chinese market, not the perfume and cosmetics counters, Armani brand has more than 100 clothing monopoly shops.

Whose cheese has been stolen?

From 2006 to 2010, the competition pattern and economic balance of the global fashion circle also changed too much.

From the performance of the United States and Denmark in the world cup in South Africa, it can be seen who robbed the cheese. Although the football was slowly popularized in the United States since the 70s of last century, the national team has quickly become a force that can not be ignored in the international football field.

The US team took part in the past five World Cup competitions and entered the top 8 in 2002.

The Danish national football team is a team that has risen rapidly in 1980s.

Although Denmark has only three experience in the final week, this year's group competition is better than the French team in Italy.

Watch 4 parity for high performance

Us GAP

A few days ago, the United States fast selling GAP brand entered the Chinese market.

GAP has long been the world's most famous and influential popular casual wear brand. It is a large clothing group representing the same leisure and simple culture.

At the same time, it is also the representative brand of contemporary American clothing culture.

GAP Group sales in 2009 amounted to $14 billion 500 million, not only one of the largest clothing companies in the United States, but also the top of the global brand.

Founded in 1969, Donald and DorisFisher were founded in San Francisco, California.

The GAP group has three brands (GAP, BananaRepublic and OldNavy), 4250 stores and 160 thousand employees.

Among them, GAP brand annual sales accounted for 82% of group sales.

In contrast, although the GAP brand has no history of 100 years without Royal royalty background, relying on the civilian parity strategy is comparable to three Armani brand eight product lines, or Burberry ten times business performance.

Look at the 5 fashion trend.

Denmark ONLY

Although sales of GAP are higher than that of Bestseller group, sales of GAP's existing stores have been negative for 18 consecutive months.

Compared with GAP, Bestseller group is a competitor.

Founded in 1975, the Danish Fashion Group, which has 650 image stores and more than 6000 franchises in 18 countries across the world, maintains a new fashion line in addition to the parity route.

According to industry sources, Bestseller group's annual global sales will reach 7 billion 500 million euros this year, and it will maintain a continuous growth of 12% in three years.

Bestseller, headquartered in Denmark, has four well-known brands: ONLY, VEROMODA, JACK&JONES and EXIT.

Among them, the first three brands have been widely accepted in the Chinese market.

ONLY has arrived in China since 1996.

By now, shopping malls in most large and medium-sized cities in mainland China have doubled their monthly turnover.

According to industry sources, the JACK&JONES brand in the Chinese market in 2009 showed an annual sales of 3 billion 800 million yuan.

Bestseller group has recently entered Taobao mall. Its total annual sales in the Chinese market are expected to exceed 15 billion yuan this year.

Asian black horse has power.

Japan and South Korea, two Asian black horses, have won the World Cup finals in South Africa in the sixteen place. Although they encountered the two South American teams in Uruguay and Paraguay, they did not qualify for the top eight. However, the fierce performance in the event also enabled fans to see that the overall level of the two Asian black horse football teams was growing fast. Of course, the fashion industry people can not help but associate themselves with the clothing brand of UNIQLO and hundreds of good ones, which have grown rapidly in 20 years.

Besides the market trend of parity, we also saw the success of storage mode and big store mode in these two Asian brands.

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6, there are business opportunities for warehousing vendors.

Japan UNIQLO

UNIQLO (UNIQLO) is the core brand of Japan's Xun marketing group, which ranks the forefront of the global apparel retailing industry.

In 1982, when the company director Liu Jing was studying in the US, he was inspired by the warehouse sales method in the American university campus, and in the first time, he introduced the way of fashion sales in Japan.

Two years later, the first UNIQLO store store was officially opened in Hiroshima, Japan.

America's Limited and GAP stores with their own characteristics have become models of UNIQLO expansion.

XXX today has become the top retailer in Japan and the top retailer in the world. There are nearly 600 shops in Japan alone, creating 111 billion odd yen sales in 1999, 228 billion 900 million yen in 2000, and 418 billion 500 million yen in 2001, which has doubled its 3 year performance.

Today, UNIQLO has 65 stores in China, 90% of which are produced in China.

Global sales are expected to reach 1 trillion yen in 2010.

The 7 big store mode is popular.

Korea BASICHOUSE

The Chinese plation of BASICHOUSE is "100 family good". It was founded in Korea in 1996. Although it has just been 14 years ago, it is the first and best brand in the Korean clothing brand. It is one of the brands of Korean Fashion Clothing Co., Ltd., one of the top brands of Korean fashion brand. BASICHOUSE is the main direction of life casual clothing.

In the BASICHOUSE store in Korea, you can buy children's clothing, youth clothing, men's and women's clothing and all clothing products from home to travel.

At present, BASICHOUSE has opened 158 stores in Korea, with an average area of 400 square meters, 8 department stores and 30 first-class department stores.

In 2004, the sales performance of BASICHOUSE brand in Korea was as high as RMB 50 billion yuan.

Although not yet stationed in the Chinese market, online brand marketing has become a trend.

The charm of "trump card"

In July this year, the world cup seemed to be hovering between Germany, Spain and Holland.

In addition to Uruguay's push from the "hand of God" to the top four teams, the other three teams can be regarded as the best in the contemporary fashion empire.

Apart from letting fans and fans see the level and charm of modern football playing, they also let the fashion audience taste various deduces of competitive strategy, overall consciousness, teamwork and personality style.

8, calm competition is more effective.

Germany Adidas

AdiDassler is a German with athlete status and shoemaker skills.

After making hand-made sports shoes in 1920, athletes from all over the world often won the honor in the Olympic Games wearing the sports shoes made by Mr. Dassler, and his fame gradually became loud in the international sports arena.

In his lifetime, he invented more than 700 sports related patented products and created the sporting goods kingdom of Adidas.

It can be said that the adidas brand is the sports brand that has the most indissoluble bond with the world cup. Since the 1970 World Cup, adidas has become the designated sponsor of the official football ball of the FIFA world, and has provided the ball for each subsequent World Cup.

In addition, the European Cup, the European crown, the Bundesliga and other games are also provided.

Today, annual sales are over 10 billion euros.

In recent years, the annual sales volume in China alone is expected to exceed 1 billion euros.

In recent years, its brand Y-3 is also popular in the global fashion circle.

9 integrated store performance high

C&A from Holland

C&A, founded in 1841 in Holland, is a centenary shop belonging to the BRENNINKMEIJER family in Holland. It is an international conglomerate registered in Switzerland, and is now under the jurisdiction of German enterprises.

By the end of 2007, C&A's retail business spanned all over Europe, Latin America and China. It has over 1400 stores in 20 countries and will continue to expand.

In Europe, C&A stores attract 2 million customers every day.

Its global turnover in 2003 surpassed 5 billion 200 million euros.

2005 annual sales amounted to 6 billion 800 million euros, 5 years in a low profile, and it is expected that annual sales will exceed 10 billion euros in 2010.

In China, the C&A brand has been plated into "the West Ya Yi family".

At present, it has entered the Chinese market and has 32 stores.

C&A can be said to be an integrated shop, running 12 private brands in its own clothing store, covering women's clothing, men's wear, teenage sportswear, children's wear and other fields.

Among them, the six brands of Clockhouse, Clockhouse, Yessica, AngeloLitrico, Babyclub and Palomino are the most popular among Chinese shops.

Look at the 10 trend.

Spain ZARA

What is most worth mentioning is the Spanish Inditex group.

Inditex in 2005, its global sales of 6 billion 741 million euros, sales amounted to 429 million, net profit of 803 million euros.

As of June 2006, it has opened 2899 stores in 64 countries and regions, and there are 8 clothing retail brands. ZARA is one of the most famous brands in the world.

The Chinese name was plated into "SA La".

ZARA's chief designer is JohnGalliano, who once worked for the French DIOR brand. However, JohnGalliano has been quite different from the way ZARA works and has worked for the DIOR brand. Now, he has been "not a person" but a spokesperson of a strong team composed of 400 brand designers.

ZARA, known for its "fast fashion", was founded in 1975 and now has 917 stores in 62 countries.

Among them, 90% of self owned exclusive stores and the rest are joint ventures and franchised stores.

Although ZARA brand stores account for only 1/3 of the total number of Inditex stores, their sales account for about 70% of total sales.

ZARA brand sales in 2010 are estimated to be 10 billion 470 million euros.