Clothing Store Business Skills: Proximity To Customers Is Easy.

Close to customers is an important step in store sales. It is also a very skillful job. Doing well in this area not only shortens the psychological distance with customers, but also facilitates the paction as soon as possible. Conversely, without opening, it frightens consumers away.

Next, let's talk to you.

The "three meters principle" means that customers can greet customers, smile and eye contact when they are still three meters away from themselves.

If you do not pay attention to this point and ignore customers, you will lose 3 single businesses a day, if the average is 300 yuan, you will be more than 320 thousand a year.

So I hope all of you here can take the initiative to greet customers.

Now I find many shopping guides like to use "please take a look" instead of "welcome."

As we all know, this "welcome to see" welcome speech just instilled a "look away" subconscious to customers.

Let's talk about the role of the subconscious mind in human psychology.

In the morning, when you wake up and say to yourself, "I am in a good mood today, I am a happy person, so you may be happy all day."

This reflects the role of the unconscious in human beings.

So if you are used to saying "please look at it", please correct your statement immediately.

I think you must have this experience. Sometimes we are in a franchised store.

The best time to approach customers

We should let customers choose freely.

The best time:

1. when a customer looks at a product (expressing interest)

2. when customers suddenly stop, they say they see her at first sight.

3. when a customer looks carefully at a particular item (indicating that there is demand, he wants to buy it).

4. when the customer looks for the label, the label and the price (indicating interest, wants to know the brand, the price, the product ingredient).

5. when customers look at the product and look around again (indicating that they are looking for help from shopping guide)

6. when customers ask questions voluntarily (indicating customers need help or introduction)

When the principle is grasped and the timing is right, the next step is how we should approach customers to facilitate pactions.

Question approach method

Eg. Hello, what can I do for you?

This dress suits you very well!

What size do you wear, please?

You have a good eye. This is the latest product of our company.

Two. Introduce proximity method.

When you see a customer interested in a product, introduce the product.

Product introduction: FAB rule, don't call it FBI rule.

1.FEATURE characteristics (brand, style, fabric, color)

2.ADVANTANGE advantages (generous, solemn, fashionable)

3.BENEFIT benefits (comfort, sweat absorption, coolness)

Interaction: introduce clothes on your body, introduce your own cell phone, etc. (using the FAB rule).

Note: when using this method, do not ask customers for advice.

If the other person answers "no need" or "no trouble", it will create an embarrassing situation.

Three. Praise and approach.

That is, praising customers' appearance, temperament and so on, and approaching customers.

Eg your bag is very special. Where did you buy it?

You are really in the mood today.

Children, they are so cute!

As the saying goes, a good word is three, and a good word always loves to hear.

Generally speaking, customers are generally friendly and willing to communicate with you when they praise you properly.

Four, demonstration approach law {page_break}

Using product demonstrations to demonstrate the effectiveness of products, and combined with a certain language to help customers understand products and products.

The best example is to let customers try them on.

Data show that 68% of the customers will trade after trying.

Points for attention:

1. take the initiative to unbutton buttons, zippers, shoes and so on for customers.

2. guide customers to wait outside the fitting room.

3. when customers walk out of the fitting room, organize them.

4.. To evaluate the effect of trying, be sincere, with exaggerated words and compliments.

Regardless of the way to approach customers and introduce products, the guide must pay attention to the following points:

First, the expression and response of customers.

Two. Be careful in asking questions and avoid personal privacy.

Three. The distance from customers should not be too close or too far away.

The correct distance is around 1.5 meter, which is also the social distance we usually call.