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    Voight Sports 2 Million Yuan Sponsorship Provincial Sports Meeting

    2010/8/7 14:59:00 40

    Sports Shoes Brand

    The opening ceremony of the fourteenth Provincial Games is drawing near. On the basis of sponsoring the three major basketball matches, Voight Sports Goods Co., Ltd. of Fujian province has made up 500 thousand yuan to make up for the opening ceremony of the large-scale square performance project 800 people basketball group gymnastics.


    At this point, "Voight" has funded the current provincial games 2 million yuan of funds and sports equipment. Cai Jinhui, chairman of the "Voight" company, said: "the Provincial Games will be held in Putian. This is our long-awaited rejoicing. As a sports brand enterprise, we should take practical actions to support our hometown to run the Provincial Games and boost the Fujian national sports boom."


    Since the launch of the "Voight" sports shoes brand in 1998, "Voight" has been closely associated with the development of China's basketball career in the "sports shoes" of Voight. In the past few years, "Voight" joined hands with Wang Zhizhi to start the Chinese basketball game "Star project" with the theme of "Basketball Dream". Subsequently, Voight launched the "star cradle" plan to establish basketball training base in Putian to train basketball reserve talents.


    Putian is the first "Basketball City" in the country. Basketball has a good mass foundation. It has nurtured many excellent national basketball players, and has a strong cultural background. As the flag bearer of the Putian sports industry, the "Voight" company has played an important role in promoting the development of home sports and cultivating young basketball talents.


    The fourteenth Provincial Games were held in Putian, and the Voight company took the initiative to intervene with affectionate Provincial Games. As a strategic partner of the Provincial Games, the enterprises are obliged to sponsor 1 million yuan of funds for the Provincial Games. They won the naming rights of the fourteenth Provincial Games Youth Junior and industry basketball competitions, and fully supported the "cross-strait basketball tournament" thematic activities. Cai Jinhui said: "the holding of the Provincial Games will be a great opportunity for the development of the sports brand in Fujian. We should not only support our hometown to hold a high-level Provincial Games, promote the basketball industry to develop faster and faster, boost the national sports craze, but also take the opportunity to further develop the brand and carry out a new round of brand upgrading."


     

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