How To Choose The Brand Franchise That Fits The Development Of The Times?
Nowadays, a lot of brands are springing up like mushrooms. It's a bit dazzling. How can we choose the brand franchise that fits the development of the times? Xiaobian summed up six points: "one look, two touches, three listens, four questions, five observations, six comparisons".
A look is to see the strength of the company.
Nowadays there are many individuals who are left behind.
operator
Pull tiger skin to make a banner, do some work similar to brand packaging on some appearance, and also want to follow the trend of brand management, but it is very systematic, incomplete and unprofessional.
The operation of a brand is by no means a matter of making a face, but doing something. It is necessary to have the strength to support this series of supporting work, such as the size of the company, the economic strength, the historical time of operation, whether it is still on the rise stage, the state of management, etc.
Two touch means touching objects.
We choose
Management
The key is the product, because the product is the most direct contact with the consumer, the consumer does not accept, everything becomes meaningless and useless.
Therefore, for brand products, it attaches great importance to product development and the positioning of style and personality, and has a thorough understanding of products, materials, workmanship, functional characteristics and so on.
Three listening is listening to the essence of introduction.
brand
The company's operation must have a very complete business plan, which is related to the integrated marketing plan. The company's goals, values, business philosophy and customer centered modern operation mechanism are all necessary to implement the brand management behavior. The brand culture is the soul of brand management. When the cultural activity with distinct personality and rich connotation is effectively displayed in the channel, it will make a brand more vitality.
When the speaker and listener are moved by culture, the life of this brand has already been born.
The four question is to find flaws.
A mature brand operation plan must be carried out for a long time in its internal research and demonstration, and has been trained at all levels at the internal level. Therefore, the internal operation of its company is clearly targeted. When asked about different levels of personnel at the company, all answers will have a very consistent content, and the results of the questions are different, indicating that the operation of the brand is very serious.
Five observation is to find professionalism and norms.
The establishment of a brand must be done in a professional person or organization. Therefore, it has a distinct normative nature, such as the information, policies, document formats, the wall system and cultural content of the enterprise, the mental outlook and etiquette and behavior of the employees in the enterprise, or the level of the brand strength of the enterprise can be observed from the simplest business card or the level of a telephone call.
Six comparison is three.
From a number of Brand Company contacted, there will be a clear understanding of each director's strength; strength or non strength; professional or non professional, suitable and inappropriate, will allow the franchisee to have an accurate judgement.
Finally, it is necessary to remind that choosing partners, choosing a company or choosing a brand is more important to see the practicality of the enterprise and the team. This is very important. It determines whether the enterprise can develop the market more objectively and respect the market rules to expand the market. That is to say, a brand product must sell well. It is necessary for enterprises to make profits and to make money for business.
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