Three Point Positioning Of Clothing Store Location

Opening a shop is a popular investment nowadays.

Therefore, there are more and more people who are concerned about and set foot in the shop.

If you want to open a shop, you can't choose to shop.

Experts once pointed out: finding an ideal store, your shop business is half the battle.

It is not too much to say. Starting a shop is different from running a factory, and the retail business mode determines the choice of its storefront is crucial. It often determines the success or failure of the business directly.

So how can we choose an ideal store? People who have plans to shop may wish to refer to the following practices.

Step one: pick lots and lots.

The following key points should be grasped in choosing a business location.

To grasp the "passenger flow" is the principle of "money flow", which opens up shops in busy areas and bustling places. The probability of success is often much higher than that of ordinary areas, because the endless stream of people is a potential source of tourists. As long as the goods you sell or provide services can meet the needs of consumers, there will be good results.

There are many areas with larger traffic volume: 1. The commercial center of the town (that is what we usually call "downtown"); (2) the vicinity of the station (including railway station, long-distance bus station, passenger ferry terminal, starting point and terminal station of the bus); (3) the hospital gate (with a large hospital with an inpatient department as the best);

Using the "Duo long city" effect, we may as well listen to the consumer's view: a company's white-collar Miss Lu is a large consumer of flowers, often giving flowers bouquet to customers and friends.

She said that except for a special hurry, she would probably buy flowers near a flower shop. Most of the time she went to the stadium road to buy it, because there were more florists, a wide variety of colors, and a larger choice; in Jiangmou, a college teacher, she always liked to buy clothes at Dongpo Road, Wulin Road and other clothing store intensive places. She thought that besides shops, there were more than three shops, and it was easier to start prices.

Therefore, do not worry about competition among the same businesses. Once the shops are open, the aggregation effect will be easy to expand, and to form a "professional Street". The business will be easier to do than single handedly.

Attention should be given to measures.

The second step: further investigation.

After a preliminary selection of the location of the shop, a further thorough investigation should be made. After making some investigation and analysis of the relevant situation, the party will decide whether to place the final position.

The following aspects are mainly examined:

The situation of the shop itself opened the small shop of the audio-visual products shop. Recently, a store came down from other people's hands. The shop area of 15 square meters is located in the sub prosperous area. The daily flow of people is also very impressive, but the rent is very cheap, only 800 yuan per month.

Unexpectedly, it took more than ten thousand yuan to decorate and stop. It was less than a month after the grand opening.

It turned out that the home through the internal relationship that the store sooner or later to be demolished, then came to a golden shell, and got a ticket to slip away.

Therefore, before hiring a store, we must make a careful investigation of the storefront.

In the background of some landlords, some people are eager to find stores. They search the streets. Sometimes they can find several stores that are hanging with the word "pfer". They can not wait to negotiate with them, pay the deposit or even rent.

In fact, this practice is very hasty and easy to bring a series of sequelae.

If you really look at the storefront, you'd better hear the real landlord (the owner of the property right) from the side and understand the background basically.

Generally speaking, it is better to talk directly with the real landlord. If the landlord indicates that he has already rented the contract right and is unwilling to intervene again, you will have to negotiate with the current owner.

In addition, once the talks are successful, attention must be paid to the formal agreement and the requirement to change the name of the leaseholder to the owner of the property.

Competition in the same industry is mainly about the performance and the price level of goods.

Inspecting the business performance of similar stores in the same area, we can preliminarily calculate the profit situation that may be generated from the store, and examine their commodity price level in order to determine their future commodity prices accordingly.

These are all very necessary.

Passenger flow "passenger flow" is the "money flow". The investigation of passenger flow condition can not only make you feel confident about the future business situation, but also provide a scientific basis for you to decide the marketing focus in the future.

The status of passenger flow mainly investigates these contents: (1) the vicinity of the unit and residence, including the number of residential buildings, government offices, companies, schools and even other stores (which are likely to become frequent customers); 2. The structural characteristics of the past population, including their age, gender, occupation and other structural characteristics and consumption habits; 3. The peak season of passenger flow.

For example, shops near the school should take into account the winter and summer vacation. The stores in the concentrated areas of the agencies and companies must master their commuting hours, and the storefront near the station should find out the regularity of the passengers' peak season. These are all important basis for setting your business hours.