Clothing Store Site Selection Skills Can Not Blindly Follow.

Everyone who does business for the first time must remember to take a cool look.

As a businessman, I am too good.

But the only advantage is that customer trust is much higher. "

Book Ting said seriously.

In some square, the shop of Ting Ting is not the most prosperous, but it may be the most honest.

Because the customer group of the square is fixed. If you want to open a world of your shop, do not raise the price and change frequently, it is the most important tenet of doing the trend business.

For the first time, silly money, big money.

Since January this year, Shu Ting has lost a monthly salary of two thousand or three thousand yuan, and has devoted himself to this small shop.

She felt very funny when she remembered that two people were blind and fanatical when they did not understand any business experience.

The first time they took the goods, they ran to the garment factory in Dongguan.

The first time they saw a large wholesale clothing market, they were crazy, crazy to buy their favorite clothes, and each had to buy more than 3; buy

But there was no understanding of the books and partners in the market.

It can be said that they suffered the first failure, until today, there are still clothes that can not be sold, and 35 yards and 39 yards of shoes are accumulated, which not only makes the floating capital frozen, but also occupies the place of the store.

Now, Ting Ting understands that buying clothes is as good as picking up the goods in the wholesale market of Guangzhou and the manufacturers, but it can not buy more than 3 pieces of clothes at the same time. The most popular codes of shoes are 36 or 37 yards, and the other codes are as few as possible.

In addition, do not buy goods in advance, for example, entering winter clothes in December is the most stupid, because the cost is the highest; if purchased in January and February, it will be much cheaper.

In June, because of the withdrawal of the partner, Shu Ting had to carry the whole store business by himself.

At first, she put some in the shop because she liked the flannelette doll, but I didn't expect many familiar customers to enjoy it. It was hard to buy it in other stores, and every time they cleaned up the doll in the shop.

So he gradually put his focus on selling dolls.

Toy display changes

Because with the improvement of living standards, many people are very particular about buying dolls. So Ting Ting chooses more foreign trade products, and must have good shape and good handle.

In particular, some mothers will take their children to shopping, so she specially introduces some toy dolls suitable for babies and children.

Slowly, she became the "expert" of the doll.

In order to make her own shop, she scour the goods every week to make the new product faster than other doll stores, and because it is a small shop, it only takes a small quantity of goods to make the customers feel fresh about their goods.

Grasp the good business opportunities of festivals

However, it is very hard for a person to run a shop.

Every week, Ting Ting has to run different markets and manufacturers to clean up the goods and then go back to the store to see the shop.

Because she opened a small shop on the Internet and went home at 11 every night, she also had to deal with the online store business until midnight at 1.

Since opening her shop, she has never had a day off.

There is still a lot of experience in book shop. Most stores open their doors for business in the first month, so many people are confused by this situation.

She said, "everyone who does business for the first time must remember to look at the business situation calmly and make a conclusion in a few months.

Do not overstock too much goods to make it difficult for them to deal with in the future.

Unless the festival is coming.

The day before the start of the golden week, one thousand or two thousand yuan of goods is to better seize the business opportunities in the "business war".

market potential

Both students and working people are especially concerned about popularity.

And the age of commodities is getting lower and lower. Even white-collar workers like stuffed dolls are not surprising.

Therefore, to do the fashion business, as long as businesses have the choice of goods and the proper packaging of their stores, there will be good returns.

Risk warning

Competition among peers is serious, and "copy copy" also happens frequently, so whoever takes the lead in new products will take up the initiative.

This requires operators to understand the trend of fashion and understand the quality of products, not to blindly choose low cost goods, but to choose products with fashionable and high quality.

Site recommendation

The Plaza is a newly developed shopping center. Because of its superior location, near the China Plaza and the popular front line, the overall grade is relatively high.

But because of the new development, its commercial accumulation is not enough.

For this popular shop, the first choice of location is to choose a shopping mall with popularity, which is more conducive to success.