International Brands Have Stepped Up The Hefei Brand To Help The Shopping Malls.

As more and more big brands are camping in Hefei, Baisheng, Baicheng and commercial enterprises are committed to high-end routes. The middle and high-end department stores will take on a ladder like development. The top international brands are not far away for Hefei citizens.

Big cards do not do activities.

A few years ago, the people of Hefei wanted to buy big cards. They could only go to "Guijing Seth" at that time, and later developed into Ruijing famous brand center and Ruijing International Shopping Plaza.

For a long time, Ruijing became a synonym for high-end department stores in Hefei.

D&G, Gucci, Dior and other international first-line brands are all unveiled.

A set of skin care products more than 4000 yuan, in Ruijing, to see such a price do not have to stare.

The positioning of middle and high-end department stores has made Ruijing a major concentration camp in Hefei and even in the province.

Reporters in the CHANEL counters see "luxury essence skin revitalizing series" the total price is as high as 16 thousand yuan.

An ordinary Jessica dress is priced at 1720 yuan.

CHANEL

Ms. Li, a 46 year old citizen, described Ruijing, "brand is all in foreign languages, but I don't know it at all."

In fact, Rui Jing's luxury sense is not only that, but for the recognition of brands, rich people know naturally.

Lin Li, 32, loves big cars. BMW cars, LV handbags and Clinique skin care products are famous brands from inside to outside.

Lin Li said he used to buy big cards only to sweep goods in cities like Hongkong and Shanghai, but now she doesn't have to run away.

She stretched out her wrist to show the new watch to reporters. "Cartire bought it from Ruijing, more than 70 thousand."

Big international brands have set foot in Hefei.

For high-end department stores, Ruijing has been far ahead, but with the development of Hefei department stores, other shopping malls are also actively "grabbing the cards to help the potential".

Recently, Parkson, commercial capital and Baicheng have begun to set foot in the "internationalization" route.

In June 11th, the cosmetics "Lancome" and "Givenchy" were located in the commercial city; in June 28th, the world's top cosmetics brand "Clinique" landed in Parkson; in mid July, the international senior men's clothing "clendian" was opened in the drum tower; in August 8th, the first-line brand "white collar" was coming to the commercial capital.

The major shopping centres are scrambling for a new round of brand upgrading, and the average consumer is getting closer and closer.

It is understood that "Clinique", "Lancome" and other brands are "plum opening two degrees".

That is to say, after Ruijing opened its counters, it once again poured into Hefei business circle.

Shopping malls and marketing personages revealed that these big names were once again lost because they first enjoyed the sweetness.

Generally, the first time a big card enters a city has to undergo a long time market investigation. It is relatively easy to re enter the market after fully checking the consumption power of the market.

Personalized brand helps stores

Shopping malls are pursuing high-end routes while seeking differentiation.

In Hefei Baisheng, the reporters saw ISGOOGOL, Dickies, VANS and other tide cards. These brands only sell in Hefei, aiming at young fashion groups.

And Gulou commercial building is located in OG, 22Octo-ber and other unique brands.

The MIXSIXTY and BMW life hall of Shang capital are both high quality and leisure.

Although these brands are not luxury goods, a pair of shorts and a shirt will cost thousands of dollars.

In addition to Brand Initiative, the mall side also actively inviting business to seek cooperation with big brands.

A marketing manager told reporters: "brand positioning is the core of a shopping mall. Choosing what brand determines what kind of target customers have.

And shopping malls want to focus their attention on high-end people, so as to enhance the upgrading of shopping malls themselves and to move closer to department stores in big cities.