Putting Up A Stall Allows You To Display Brand Selling Characteristics.
street vendor How to lay out brand Selling characteristics? Selling vegetables in a free market seems simple. However, it is not easy to sell vegetables well and sell characteristics.
First organization Source of supply 。
The organization of goods supply follows three principles:
First, the largest quantity should be replenish.
Two. profit High must have enough quantity.
Three, all kinds of vegetables must pay attention to collocation.
For example, if you get into rape, you must go into mushrooms. Mushrooms stir fried rape, tomatoes must enter the "turnips", because tomatoes and turnips are also very well matched, so that it can sell more vegetables and facilitate customers "one-stop" shopping.
Second, provide multiplication services to customers and create their own brands through service.
What kinds of nutrition are there in each dish? What are the functions? What are the most suitable vegetables for each vegetable? What are the cooking methods for each vegetable? What kind of vegetables are suitable for people to eat, what vegetables are not suitable for eating, and so on, I will tell the customers through the form of billboards. For example, with a small brand, you can launch the "daily one dish" and introduce the cooking methods and main functions of this dish in detail. For tomatoes and turnips, these two dishes are the best. Making a tomato stir fried cabbage can improve immunity, fight cold, and beauty. Because these proliferative services do not charge service fees at all, I believe that when the quality and price of vegetables are comparable, my customers will be more than others.
In the same way, there are some vegetables that are not suitable for each other, such as carrot and white radish, which can produce molysin, which can cause septicemia.
Third, enrich product mix and do a good job of terminal display.
Many dishes nowadays are not sold by catty, but sold by "sell". For customers, "buy" is often faced with a dilemma. For example, the chive and chive can be eaten in a few catties and a family of three. By the end, it had already withered. If I want to sell, I will divide the shallot into two prices according to the family structure of the customers: big and small ones, which will solve this problem. What's more, it's the placement of products. Our jargon is called terminal display. This is a great knowledge of how to attract people and how to arrange different kinds of locations in time.
Fourth, put honesty on a higher level.
Integrity has never been a core competitiveness, but a minimum necessary condition. Just like the shell of an egg, is there an egg without shell? However, in selling vegetables, it is not enough to put honesty in a certain level. For example, when you buy a garlic ball, you often find that the inside is bad when you go home, and your mind is very uncomfortable. Business should not focus on the gains and losses of the moment. Instead, we should focus on the long term, maintain and expand our customer base, and form our own brand.
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