"Busen" Business Men'S Wear: Guiding Fashion Trends In The Future
In 2009, the company sold shirts and suits every year. garments covering the legs , Jacket There are nearly 7 million sets of men's clothing products, which is one of the largest sales enterprises in the men's wear industry in China. Busen apparel adopts single brand and multi series development strategy, takes Busen brand as the main brand, and "comfortable business men's clothing" as the core concept of the product. Aiming at the 25-45 year old business men's consumer group, it develops three series of products, namely fashion trend, urban upscale and classic costume, leading a fashionable and leisurely lifestyle and attracting wide attention in the industry.
The "Busen" brand owned by the company was recognized as China's well-known trademark by the State Administration for Industry and Commerce in 2000. The "Busen" brand enjoys a high reputation and reputation in the market. The main products have been appraised as the national superior quality products by the national clothing quality supervision and inspection center all year round. The two products of shirts and trousers are appraised by the State Administration of quality inspection and quarantine as China's famous brand products, and three products of shirts, Western-style clothes and trousers are identified as national inspection free products. In 2007, it was recognized by the Ministry of Commerce as the most competitive brand in the market.
In the future, Busen apparel will adhere to the development route of branding, differentiation and internationalization, focusing on the design and production of "Busen" business men's clothing that meets the needs of consumers and guides the future trend of clothing. It will continuously deepen and enhance the product's "more comfortable and more dynamic", and enhance and consolidate the brand influence with the support of advanced technology research and development and strong sales network.
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