Quanzhou Shoe Making Enterprises Brew "Brand Industrial Park"

In August 11th, how to play the leading role of the brand? How to make full use of the role of small and medium enterprises to improve the industrial chain?

Recently, in an interview with reporters, the vice chairman of the National Federation of industry and commerce, vice chairman of the Quanzhou municipal CPPCC and Xu Lianjie CEO of Fujian Heng An group revealed that the parties concerned are brewing "

Big brand industry chain supporting back home Quanzhou

According to Xu Lianjie, the relevant parties have already included

According to analysis, each industrial park can add billions of yuan output value to Quanzhou every year, which will promote regional economic development and bring about many opportunities for local SMEs.

After the selection of the leading brands (enterprises) and the initial address selection, the next task of the planning and construction is to choose the enterprises that are settled in.

Unlike traditional industrial parks, the "brand industrial park" in exploration is not for all kinds of enterprises, but for the supporting enterprises and OEM enterprises of leading brands (enterprises).

Take the "Heng An Industrial Park" as an example, the enterprises stationed in the park can only provide enterprises with raw materials for Heng An or the foundry enterprises of Heng An's paper products, but can not break away from the production chain of paper industry.

Xu Lianjie said that the investment direction of "brand industrial park" is more "business investment". Around the goal of "improving the production chain of large brands (enterprises)", the industrial park will introduce supporting enterprises.

"We have communicated with a customer in Korea to encourage them to invest in breathable membrane projects in our industrial park.

This month, as well as Mexico customers coming to Quanzhou, we will mobilize them to invest.

The form of cooperation can be their sole proprietorship or joint venture. "

He said.

Realizing "zero distance" logistics, reducing costs and enhancing competitiveness

What are the advantages of "brand industrial park"?

Xu Lianjie believes that first of all, it is reflected in the promotion of local economy.

Taking Heng An as an example, the cooperation project between the enterprise and a single supplier is at least several hundred million yuan a year. If a new factory is built in its "brand industrial park" to provide raw materials, it will mean one hundred million yuan output value.

Secondly, the establishment of "brand industrial park" can ensure that large brands will pfer the OEM business to SMEs, promote the development of SMEs, increase local taxes, and promote local economic development.

From the enterprise level, the first thing to benefit is the logistics business of the enterprise.

Due to the fact that suppliers and foundries are located in an industrial park, the logistics cost of enterprises is greatly reduced.

"Now, the sales volume of Heng An paper products is increasing rapidly, and the supply of some raw materials depends on foreign businessmen. Sometimes, in order to meet the production demand, we have to adopt the way of air pportation raw materials to increase the cost of the enterprises."

Xu Lianjie said.

It is understood that at present, most of the supply of raw materials depends on shipping from foreign countries. Generally, the shipment period is one month. In case of bad weather, such as typhoons, it may take two months.

The construction of "brand industrial park" will also bring "win-win" effect to big brands and small and medium-sized enterprises.

For large brands (enterprises), the establishment of "brand industrial park" can find stable suppliers and OEM enterprises for them, while for small and medium-sized enterprises, it is looking for stable buyers.

"Now the scale of development of enterprises has reached a certain level, and they hope to establish a strategic partnership with cooperative enterprises, not just a purely trading relationship.

Now, we need long-term and stable suppliers to ensure production demand.

We are mobilizing a Japanese supplier, hoping that they will be stationed in our industrial park and make sure that they purchase the products they produce first. "

Xu Lianjie said.

Improving management level collectively and snatching new business opportunities

Xu Lianjie believes that "brand industrial park" can bring benefits to Quanzhou's private economy. It is foreseeable that if the management and quality of local SMEs can be promoted in time, it is expected to match with the big brands and seize the business opportunities of this round of industrial chain regression.

Therefore, many enterprises in Quanzhou are still in urgent need of improving their management level.

"The advantage of Quanzhou enterprises lies in brand names, but the overall management level is not as good as that of Yangtze River Delta and Pearl River Delta enterprises.

Under the international financial crisis, thanks to national policies, enterprises can survive, but immediately face the pressure of changing the mode of economic development. If the enterprises can not adjust, they will still go through the old road of extensive management, and will be eliminated in the market competition.

He disclosed that at present, Quanzhou Federation of industry and commerce is in contact with the relevant departments, and will go to Jiangsu and Zhejiang to "learn from" and learn advanced management experience.

"A Japanese company has an annual output value of 5 billion yuan RMB, but only 3 employees are responsible for quality management and carry out daily sampling inspection, because they believe that" quality is production "and conscientiously do every link in production, rather than relying on spot checks.

Many enterprises, including TOYOTA, have gone to this enterprise to investigate. "

He said.

Xu Lianjie also suggested that enterprises should upgrade their technical equipment.

At present, Heng An is actively expanding its production capacity, and Its Papermaking capacity will reach 900 thousand tons / year in the future.

"We will introduce a paper-making equipment from Germany and Austria separately, and we expect that energy consumption will be greatly reduced."

He said.