Sun Ruizhe: The Role Of Corporate Social Responsibility And Basic Parameters

Sun Rui Zhe

Once social responsibility is gradually stripped of its moral nihilism and becomes the norm of modern enterprise management process, the Responsibility competitiveness of textile and garment enterprises will be effectively stimulated to form a harmonious resonance with industry and social development.

Similar signals were released at the second annual report on textile and garment enterprises' social responsibility annual report recently held. Vice president of China Textile Industry Association Sun Rui Zhe Social responsibility is becoming the "basic parameter" of the industry development trajectory and the "main variable" of enterprise management. This means that social responsibility is exerting unprecedented leverage and exerting its leverage effect on the fate of enterprises.

"For different textile and clothing, the performance of social responsibility will result in two completely different opportunities and challenges." Sun Ruizhe predicts that in the future, the dominant resources will also be concentrated on the dominant enterprises fulfilling social responsibility, and the differentiation phenomenon will be more obvious with the reference of social responsibility.

Reconsideration of social responsibility in the context of industry

For a long time, the connotation of social responsibility is only on the basis of fragmentation. In Sun Ruizhe's view, social responsibility is not the same as waiting for a factory in thin ice. It is not just a moving fragment of public welfare. The characteristics of the times give a richer sense of social responsibility.

He thinks, put it in Textile and clothing In the industry context, it is mainly divided into three levels, which is also a "pointer" for the social responsibility of Chinese textile and garment enterprises.

The first is microliability, which means personal responsibility, including the protection of the rights and interests of workers, equal opportunities and dignity, the realization of decent work, the provision of full quality and cheap products, and the improvement of the standard of living and the quality of consumption.

Next is the meso level, which means social responsibility, including how to maintain and improve the environment, how to effectively use resources, improve resource efficiency, and advocate normative, sustainable industrial order and social value.

The highest level is macro responsibility, which means that textile and garment is responsible for providing and promoting employment, protecting people's livelihood and national harmony, stabilizing and optimizing the international supply chain and value chain, and ultimately making China benefit the people of the world.

It is not hard to see that "decent work", "consumption quality", "industrial order" and "value chain optimization"... Such key words are becoming the proper meaning of social responsibility of textile and garment enterprises.

In Sun Ruizhe's view, the series of these subtle indicators will help textile and garment enterprises to change the fragmentation state of social responsibility and realize the integration of social responsibility management system. Once "systematized", the Responsibility competitiveness brought by responsibility management will volatilize multiplier effect, which should also be the normal ability of modern textile and garment enterprises to optimize internal and communicate with the public.

　　 CSC 9000T's "dynamic ideal solution"

Five years ago, with the CSC9000T (Chinese textile enterprise social responsibility management system) as the starting point, Chinese textile and garment enterprises began a collective action of the systematic construction of social responsibility. Moreover, CSC9000T quickly penetrated into industrial clusters and textile and garment enterprises, accompanied by a surprisingly fast pace.

The reason is that Sun Ruizhe believes that the essence of CSC9000T is to provide reengineering of enterprise management process and assistance of capacity building. In this process, the rebound of corporate profits caused by the limited cost of social responsibility has made textile and garment enterprises seriously examine the true value of social responsibility. After repeated checking of accounts, smart employers find that the potential benefits of tangible cost release are quite reasonable, while the invisible cooperation costs of stakeholders are constantly becoming economic.

More and more textile and garment enterprises begin to smoothly transition from "adaptive factory inspection" to "adaptive" social responsibility to the "active" social responsibility. Sun Ruizhe said: This is exactly what CSC9000T has always wanted to achieve. It is only spontaneous and normal responsibility behavior that can truly internalize the management capabilities of textile and garment enterprises and create sustainable profits.

According to the introduction, around this ideal solution, "responsibility management", "performance report" and "system cooperation" will become the three important links for CSC9000T to release its core value.

"Responsibility management aims at improving production efficiency by establishing an internal management system, while performance reporting focuses on developing external information disclosure, strengthening enterprise operation and management transparency and multi-party participation, and improving communication efficiency by responsibility reporting." Sun Ruizhe said, "finally, through systematic cooperation and multi standard cooperation, we can strengthen the coordination and synergy among international supply chain systems, and improve the efficiency of trading with responsible cooperation."

It can be seen that, focusing on the "production efficiency", "communication efficiency" and "transaction efficiency" of internal and external businesses, CSC9000T is not confined to static normative texts, but focuses on dynamic integration with stakeholders. Initiative, openness and dynamism will become an important feature of the social responsibility management system of textile and garment enterprises.

Planning social responsibility: focus on the "four modernizations" program {page_break}

In Sun Ruizhe's view, "multi party cooperation", "responsibility displacement" and "system integration" represent the future value orientation of social responsibility management.

"Responsibility shift means that attention to the specific responsibilities of the value chain begins to shift from responsibility in product production to social responsibility in areas such as investment, consumption and marketing." Sun Ruizhe added, "the integration of systems indicates that different forms of social responsibility initiatives, standards and systems have begun to form different forms of cooperation, integration and mutual recognition."

In other words, around the maximization of value, the "terminal" and "internationalization" initiated by social responsibility will become the only way for the future social responsibility management to play an extensive role.

In view of this, Sun Ruizhe believes that commercial intervention is a good example. Take WAL-MART as an example, in 2009, WAL-MART announced that all suppliers were required to provide environmental information for the products produced, and then WAL-MART logo was applied to indicate the environmental friendliness of the products. The "forced" of the retail terminal shows the situation that the industry chain system is tied up with each other, and it also shows the radiation and echoes of the sense of responsibility in the whole industry chain system.

The discovery of "radiation" and "echoing" prompted Sun Ruizhe to suggest that the title of "stakeholder" be changed to "value related person". In his view, social responsibility management is more and more focused on the "value relevance" of the brand ecosystem, not just a one to one interest relationship, a more profound and divergent value drive, instead of a linear interest drive, becoming a portrayal of the era of responsibility.

Finally, focusing on the effective implementation of social responsibility at the industry level, Sun Ruizhe also proposed the "four modernizations" plan for future responsibility planning. That is to say, we should popularize vertical, dual mechanism, drive policy and cooperation localization.

"Next, the China Textile Industry Association will carry out the key work of promoting social responsibility in different industries, especially in the key industries and key areas related to social responsibility, such as clothing, home textiles, printing and dyeing. Establish a responsibility model and responsibility selection mechanism. Sun Ruizhe said that at the same time, responsibility construction will continue to adopt the dual track parallel mechanism of "management system plus performance report", which will enhance the transparency and democratization of enterprise management while strengthening the ability of corporate social responsibility management.

Sun Ruizhe also revealed that at present, the China Textile Industry Association is closely communicating with the relevant ministries and commissions of the state, and strives to incorporate the technology, brand building and sustainable development related to social responsibility into the policy category in the "12th Five-Year plan", so as to promote high-quality industrial resources to better perform social responsibility. At the same time, the cooperation and mutual recognition between the two systems of CSC9000T and BSCI (commercial social standard certification) has also entered a substantive stage, in order to explore the responsibility practice of cooperation mechanism in depth with international system and standards.

It is foreseeable that through the "four modernizations" strategy of orderly responsibility, Chinese textile and garment enterprises will win considerable responsibility competitiveness in the export market and domestic sales driven mode. This is a model practice for all "made in China" to win respect and self justify.

Rational evaluation of the first annual report of corporate social responsibility

During the interview, Sun Ruizhe commented on the 8 joint reports of social responsibility reports released by the textile and garment enterprises in recent days.

It is understood that this is the fourth China Textile Industry Association issued a report on industry social responsibility, the second by the excellent textile and garment enterprises jointly issued the corporate social responsibility annual report.

It is worth affirming that not only is the solemn sense of form jointly released by the company -- careful study of each report will find many reports authoring tools developed by China Textile Industry Association (such as CSR-GATEs, CSR-IDEAs, CSR-VARI). The statistical models and rules guided by these tools are more eye-catching than the external sense of form.

"An authoritative and credible report of social responsibility, a sense of form and content, is indispensable." Sun Ruizhe said that from last year's release of 10 corporate social responsibility annual reports, more than half of the enterprises were listed companies. From the 5 dimensions of "comprehensiveness, objectivity, suitability, responsiveness and development", the comprehensive energy and values of Chinese textile and garment enterprises released the responsibility report were at the forefront.

First, from the perspective of comprehensiveness, Sun Ruizhe thinks that the coverage rate of all 10 indicators for the 201 indicators of the "report outline" is the highest in 78.11% enterprises, that is, 157 indicators are disclosed. The scope of the reports, the scope of the organizational structure and the time scope are clear. This shows that the reporting enterprises can collect and collate relatively abundant social responsibility performance data, and the social responsibility management foundation is relatively perfect.

However, Sun Ruizhe also admitted: in the first annual report of corporate social responsibility, the publication of performance information still lacks certain "balance". That is to say, the mentality of "reporting good news without worrying about it" exists objectively. Only a small number of enterprises have reported negative information such as high turnover rate of internal staff, recruitment difficulties and work-related injuries, and have more doubts about the disclosure of negative information.

Secondly, Sun Ruizhe emphasized that responsibility reporting should be objective. In his view, the smooth acquisition of objective information depends on the perfect internal management mechanism. An observation conclusion is that the execution of CSC9000T's internal management system enables its relevant records to be complete, data to be easily collected, and responsibility performance to be easily measured.

At the same time, Sun Ruizhe pointed out a phenomenon worth pondering to reporters. In all 201 indicators, 4 indicators were not covered by any enterprise - the measures to control greenhouse gas emissions and their effect statistics, the important investment agreements containing social responsibility clauses or requirements during the reporting period, the embodiment of the corporate social responsibility cost in the procurement agreement, and the amount of compensation paid by enterprises to the former employees restricted by the rules of competition.

In Sun Ruizhe's view, the general absence of these four indicators is not accidental. It just reflects the common problems of textile enterprises in fulfilling their social responsibilities. For example, the cost of responsibility lacks quantitative classification statistics, and the compensation liability is difficult to match the reality of the larger mobility of talents and the lack of discourse power of textile enterprises in the supply chain management system.

"Avoiding the blind spot of relevant indicators is precisely the short board of corporate social responsibility practice, and also the difficulty of the development of the industry." Accordingly, Sun Ruizhe thinks: the enterprise should publish the report as an opportunity for a new round of governance structure reform.

Finally, Sun Ruizhe affirmed the responsiveness of the report: the vast majority of enterprises recognized the external stakeholders and disclosed the system, ways and means of receiving and processing opinions from outside stakeholders. However, he also suggested that enterprises should strengthen quantitative statistics on the frequency and effect of social responsibility response mechanism, and pay attention to the timeliness of response.

With the release of the first annual corporate social responsibility annual report, we can see that objective, comprehensive and sustainable responsibility release, like regular disclosure of financial statements, is becoming more and more like a new high level competitive sport of new textile and garment enterprises. The dual coordinate system of "moral indicators" and "profit indicators" will help textile and garment enterprises finally win the voice of voice.