Asians Become The Largest Online Shopping Group In The World
According to Nielsen, Asians have become the largest online shopping group in the world. Most online shoppers value the evaluation of goods very much before buying them. Nielsen said that 35% of consumers in the Asia Pacific region spend 11% of their monthly income on online shopping, compared with 27% worldwide.
South Korea is the largest online shopping group in Asia. 59% of consumers spend 11% of their monthly income on online shopping, followed by 41% of China.
The report also said that 31% of consumers in the Asia Pacific region spend 6%~10% of their monthly income on online shopping, and the purchase plan in the next 6 months will be much larger than that in other regions.
The most likely cost in the next 6 months is books, clothing, accessories, shoes, air tickets, electronic products, hotel reservations, etc.
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