Analysis Of Chinese Women'S Brand Clothing Market And Consumption Trend

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The sustained growth of economy has greatly increased women's consumption ability, which brings new growth space for the development of women's clothing industry.

Judging from the current development of women's clothing industry in China, the national dress design and style generally have the following characteristics:

After years of development, Chinese women's wear has been divided into several styles, namely, Hangzhou, Guangdong, Shanghai, Fujian, Han and other regions. In twentieth Century,

Modern consumers dress for individuality and pursue their own style, and clothing has become an external manifestation of Chinese women's self character and self pursuit. This has become the mainstream fashion of today's dress.

Among them, color, style and collocation can best express human personality.

If you can highlight your brand's personality on the basis of highlighting your style, you can own your own market.

China is developing rapidly in the apparel industry.

European, Japanese and Korean styles are the most influential places in China's clothing market.

With the rapid growth of China's national strength and economy, the advantage of low labor force in China has gradually been lost in the world garment industry, and the low production cost has become the past.

China's clothing industry has become one of the most competitive industries in China and the world.

Do have the taste, make the brand is the way of survival and profit of the enterprise.

Analysis of the market and consumption trend of women's brand clothing

After years of development, China's women's clothing has already met the basic needs of women's clothing. Modern consumers dress to be individualized and pursue their own style and perfection. Women's demand for brand clothing is increasing at all ages, which leads to market segmentation. Consumers of different age levels, different economic status and different cultural backgrounds need different clothes.

From the trend of women's brand clothing in recent years, consumption will change to personalization, leisure, diversification, fashion and branding.

They prefer personality and leisure.

Brand clothing that embodies temperament and fashion and has a certain reputation.

Therefore, there will be two trends in the consumer market in a certain period: one is that the sales of high-end international brands will increase; the other is that the middle and low consumption gradually begins to shift to moderate consumption.