Jinjiang Follows The Development Trend Of "Internet +" Era, And Industrial Output Value Exceeds 100 Billion.

There is a small town on the southeast coast dedicated to development.

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In 2015, the total output value of the city's sports industry exceeded 110 billion yuan, and it was the first industry with over 100 billion yuan output value.

This small town is Jinjiang.

Jinjiang is a city with developed sports industry.

The sporting goods industry is also a pillar industry in the city.

According to public information, Jinjiang has 42 state-level sporting goods brands, 21 sporting goods listed companies and 2 enterprises, becoming sponsors of the Chinese Olympic Committee, 1 Sports oriented fitness entertainment enterprises serving the whole country, and 1 enterprises becoming the official sponsor of Rio Olympic Games.

The sports industry in Jinjiang is developing rapidly, and the total output value of the sports industry exceeds 100 billion yuan.

At present, there are many problems: sports goods enterprises have developed to a certain extent, and have entered the speed shifting period. With the improvement of social and economic development and the improvement of people's sports health consciousness, people's demand for sports is not only the consumption of sporting goods, but appreciation and participation are increasingly becoming the mainstream of people's life.

In other words, the demand for sports has changed in the future. At the same time, with the rise of the Midwest economy and the role played by the post-80s and 90s in the labor market, the "labor shortage" and the upgrading of labor costs have become increasingly perplexing in the coastal manufacturing industry.

In addition, the coastal manufacturing industry is also suffering from the competition and impact from Southeast Asia and India manufacturing industry.

The impact of this series of objective conditions makes Jinjiang, a sporting goods enterprise, have to think about pformation.

Transformation has also become a high-frequency term in the work report of the Jinjiang municipal government.

Bao Mingxiao, director of the sports and Social Sciences Research Center of the State Sports General Administration, has also put forward a prescription for the development of the sports industry in Jinjiang. "If Jinjiang wants to build a sports city, it should create a real sports city and a sports city, so that sports can become the influence of the city, the economic productivity of the city, the cultural pmission power of the city and the affinity of the society, so as to create the core competitiveness of differentiated development."

Through the pformation of Jinjiang representative sporting goods enterprises, such as Anta, 361 degree, XTEP, noble bird and Hongxing Erke, we can see a little about Jinjiang pformation.

Under the Internet + wave, 5 listed sporting goods companies

As a representative city for the development of sports industry, Jinjiang, in the tide of Internet +, is in line with the trend of the times and actively layout. With the help of the Internet and technological innovation, it is committed to the pformation of sporting goods enterprises in order to drive the pformation and upgrading of Jinjiang's industry.

Anta: domestic sports brand revenue has exceeded RMB 10 billion yuan for the first time.

Founded in 1991, Anta is a well-known sports brand in Hongkong. It was listed on the market in 2007.

Anta's 2015 annual performance report: for the first time, the company's revenue exceeded RMB 10 billion, becoming the first Chinese sports brand enterprise to enter 10 billion clubs.

The company's revenue exceeded 10 billion yuan, thanks to the company's brand strategy, and the precise positioning of the sporting goods market segments, while covering high-end consumers and children, to the greatest extent to meet the growing demand of consumers.

At the same time, Anta pays attention to the power of Internet + technology innovation. It is reported that Anta began to try various channels to do business as early as 2008. In 2010 February, it set up an electronic business team. In 2010 April, it officially appeared in Taobao mall flagship store. Anta also worked with many express companies such as Shun Feng, Tantong, rhyme, post and so on, focusing on ensuring the delivery of goods to customers at the fastest speed.

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Expensive bird: invest tiger tiger, and join hands with king Lin to set up mobile capital.

Founded in 1987, you are a comprehensive sporting goods company. It was listed on the Shanghai stock exchange in 2014.

In the 2015 year of the first year of sports development, the precious birds actively laid out the sports industry and completed the 240 million yuan investment in tiger sports. The two sides worked hand in hand with Jing Lin capital to establish a sports fund: mobile capital.

This cooperation, in the announcement, said: "as the commanding height of the sports industry chain, it can be said that the resources will get the future. As an entry, the company can enjoy the investment income from the great prospect of the domestic sports industry, and it can also cooperate with the existing layout in various ways, so that the layout of its sports industry can go up to a higher level."

In addition, the layout of the birds and birds is diversified and diversified, and about 209 million yuan has been allocated to the layout of campus sports events resources, and 3 companies have been set up to engage in professional video production, sports operation and sports broking of campus sports.

Hongxing Erke: one of the first companies to open e-commerce business

Hongxing Erke was founded in June 2000. It is a sport.

It was successfully launched in Singapore in 2005.

Hongxingerke smelled the smell of the Internet very early, took the lead in establishing its official website, and started its first online store in Taobao in 2009, providing timely and thoughtful service and fashionable cost-effective products. It has won the love of consumers and has been selected as the 20 largest supplier of electric footwear in China.

361 degrees and music vision, developing intelligent equipment field

361 degree was founded in 2003, it is a comprehensive sporting goods company. It was listed in Hongkong in 2009.

In June 2015, the 361 degree announced cooperation with music sports. The two sides will cooperate in the development of intelligent sports equipment and build an intelligent dynamic system together.

The two sides cooperate in the design, R & D and production of intelligent sports equipment, APP application development, upgrading and maintenance, and project promotion.

361 degree cooperation with Baidu, the joint establishment of the "big data innovation laboratory", and the introduction of 361 degree smart children's shoes, committed to the development of smart wearable devices; in addition, 361 degrees and SmartMozo Co., Ltd., with the international sporting goods trading platform as the goal, to create mobile providers and vertical electricity providers.

XTEP: join hands with Chi Mei holdings to enter the sporting event industry

Founded in 2001, XTEP is a sporting goods company. It was listed in Hongkong in 2008.

In 2015, XTEP joined Chi Mei holdings to enter the sporting event operation industry. The two sides will set up a joint venture to further develop sports operations, brand promotion, innovative sports equipment and supplies, and cooperate on the overall layout of the sports industry chain.

In June 2015, the series of Marathon events from 2015 to 2017 operated by Chi Mei Group, the two sides achieved a win-win situation.

Chi Mei has closed loop operation from online events to offline products. XTEP has further expanded the development of sports products and business with the help of Chi Mei's operation and other related knowledge, enhancing brand awareness and strengthening publicity.

Sports goods enterprises deepen the industrial chain and stimulate the economic growth of the whole city.

Jinjiang can be said to be a representative city for the development of sports industry in China. Its industrial chain has developed quite well, and many sports goods listed companies have been cultivated.

At the same time, under the tide of Internet +, the city has actively pformed and upgraded its layout from the initial sports products manufacturing enterprises to the sports industry chain and deepened its development.

From the sports industry chain, we can see: the birds and birds join hands with the tiger, the Jing Lin invest in the establishment of sports industry fund; XTEP hand in Chi Mei to enter the sports event operation, the two sides jointly set up a joint venture company, 361 degree cooperation with music, the two sides carry out sports intelligent hardware equipment.

It can be seen that the layout of Jinjiang sports industry chain has been deepened.

In addition, Jinjiang also attaches great importance to the integration of sports industry and other industries, and actively promotes the integration of sports and culture, tourism, finance and the Internet. The development of the sports industry has led to the economic growth of the whole city. At the same time, with the help of Internet + and technological innovation, the upgrading of the industrial chain has been deepened, and the consumption and employment rate of the residents has been improved.

According to reports: in 2015, the sports industry added value of 38 billion yuan, accounting for 23.75% of the city's GDP, so we can see that the pformation and upgrading of Jinjiang sporting goods listed companies to promote the economic development of Jinjiang's entire city.

To sum up, Jinjiang sports goods enterprises no longer simply develop sports manufacturing industry, but a positive layout of the sports industry chain to deepen the development, and the integration with other industries, common development.

In the future, the total scale of China's sports industry will reach 5 trillion to 7 trillion yuan, and there will be huge room for development.

In the face of such a huge sports market, Jinjiang has been actively preparing for the future development of sports industry.