Fashion Brands Such As 3D Become More Popular.

Recently, with the continuous development and pformation of the garment industry, more fashion brands began to make videos such as 3D and microfilm. The popularity of all kinds of videos on the Internet has made the garment industry develop more rapidly.

A virtual Carly Klaus (Karlie Kloss) image goes through your living room, wearing the latest Givenchy series: she turns around and you can look closely.

The details of the tailoring, feel how the fabric shows the stature curve.

You make a decision, you like it, you want it, then buy it - the whole process is like this.

It will come true in three years' time.

Does this make the relationship between fashion and visual imaging a step closer?

"I don't think it's out of reach.

Maybe 5 to ten years, we'll be able to see completely virtual models and enjoy our clothes in a completely virtual way.

All the technologies are already available, "said Nick Knight, a well-known fashion photographer," Nick.

Nick Knight is the founder of the first strict online fashion movie platform SHOWstudio.

The platform was established in 2000.

In October last year, the website searched for new stars worldwide (director Maxim Bashkaev won a prize of 10000 pounds, which will be used to shoot a movie for SHOWstudio, and nite will be the producer of the film).

The website also plans to hold a fashion festival for three days at the end of this year.

There are more street shows.

"The Internet may be the main source of our understanding of fashion, and I think the Internet is also the best platform for fashion display - Online Fashion currencies will be fashion films," nite said.

"I think fashion films are an extension of fashion photography. If you see a fashion photography, you will think," ah, I want to get this dress "- this is the basic function of fashion photography," he continued. "Mobile fashion pictures can also stimulate the same desire to buy.

"Now we are making 3D films, which we have never done before.

It is a different field and space, and we are enjoying the visual image in a totally different way. "

For example, do you own your own photo? "No one has ever been involved in this field, but they really should," said nite.

He has been scanning 3D for his model for several years, and applied this technology to Kanye West's Black Skinhead video tapes.

"I have the data of all female models, and in the near future, you will sigh," here is a 3D version of Carly Claus. "

Computer generated images and green screens have been used in film production. He added that these technologies will soon enter fashion circles.

"There is a great possibility in terms of technology, but only minor details need to be done."

The reason for the intersection of fashion and screen has not changed. The industry still wants to sell clothes and accessories by screen. Nowadays these pictures are captured by Instagram, YouTube, Snapchat, Vimeo, Vine, Twitter, Facebook, Periscope and GIF animation, whether designers or retailers, and everyone is using these channels.

"The pioneer technology in twentieth Century is fashion photography.

Now I think our pioneer technology in twenty-first Century should be video storytelling, "said Brian Phillips, founder and chairman of public relations company Black Frame (Brian Phillips).

Black Frame has offices in London and New York. Its services include Kenzo (Black Frame is a regular advertising video for Kenzo, and the latest is directed by Sean Beck (Sean Baker), "orange" and "bloomed rose", Rodarte and Delfina Delettrez.

In 2014, Black Frame set up the Framework department to meet the growing demand for fashion films.

"From the global perspective of different cultures, people are connected by music and movies," Phillips said. "Video is the most persuasive and interesting form of communication."

Nite points out that every job he receives now includes the need for filming, and sometimes the film is even more important than taking pictures.

Why is that?

"The movie has made everything alive: emotion, emotion and story telling," said Anne Verdin Anne-Marie, director of Mulberry brand. "Anne-Marie is a new way to absorb content, especially in the networked and mobile world.

It can get attention and increase visual depth. "

With the new creative director Jonny Kerkar (Johnny Coca) taking office, Mulberry found that video is a particularly valuable tool.

"One of the most recent hits is Jonny's vision of the brand's future. We can see that he is thinking, telling and describing," he added in his mail. "Video is a way to establish direct contact with consumers." I think when people buy brand products, we are asking them to make an important decision.

The more they feel about brand and design emotion, style and details, the more they see, the better relationship they have with brand building.

The Filmmaker

(Lorna Tucker) often cooperates with Vivian Westwood (Vivienne Westwood).

She pointed out: "compared with advertising, you may pay more attention to a movie."

So when the work is finished, it will resonate among consumers.

Many designers also regard video as the key to further understanding their creative goals.

"Designer clothes need to be dynamically appreciated," said Gareth Pugh, a London designer. "Fashion is largely static."

As a great admirer of fashion movies, he often works with Ruth Hogben, which has led the trend of film art.

Just recently, he worked with a London department store Selfridges for a showcase, including a skirt and a screen showing the production process of the costumes. The video was completed by streaming media platform Periscope.

Video adds new attention and interest to this showcase.

As Pu said, "this broadens the consumer experience and allows them to participate in this process."

But fashion films, or fashion and screen art, are still only a minority group in the industry. It's only a history of nearly 20 years, compared with the history of fashion and fashion photography, it's only a short time.

"The fact that fashion movies have been developing for a long time has been a surprise to me, but the only reason is that the Internet was not so developed at that time," he said.

Burberry has an industry leading trend adaptability.

In January this year, the brand entered Apple TV for the first time, and the men's wear and women's wear show were released through the platform.

The early use of video by brands has also been widely reported in the media, including the use of Snapchat to release the series of original models and advertising films.

Last autumn's "Burberry Booth" campaign used video collage technology to enable consumers to personalize editing advertisements.

Burberry chief creative officer Christopher Bailey (Christopher Bailey) said that Burberry can be a partner of the British Academy of Film and Television and sponsor the "Breakthrough Breakthrough" program, which is very proud of it.

"This cooperation has uncovered the rising stars and introduced them to the predecessors in the industry, who can help these new stars broaden their connections and guide their careers," he wrote in an email.

Recently, Burberry collaborated with director Steve McCune (Steve McQueen). McQueen gave his commercial debut for Mr. Burberry's new men's perfume.

although

The popularity of video is soaring, but at first it was not popular.

"People are tired of running a woman in a corn field soon," said Birds Eye View Film Festival, the Fashion Fashion Film promoter campaign planner and film producer Catherine Ferguson (Kathryn Ferguson). "People really need to think about the craft of making movies."

Today, we share "we share", and fashion and film seem to be in perfect harmony.

"We are moving from emotion to the Internet," nite said.