Children'S Shoes Are Held In The "Love And Warmth" Activities.

Love is a ray of sunshine in winter, a breeze in spring, a light in a long night, a lighthouse on the vast sea, and a concentrated expression of corporate social responsibility.

Recently understand, "love and warmth" boost the 2010 Marketing Summit. Add to the fun Public welfare activities for children's development were successfully held in Hangzhou, Zhejiang province.

In the fierce competition of brand in 2010, it is an inevitable trend to deepen the brand development. Brand culture Connotations, at the same time, pay more attention to the intensity of brand communication. In 2010, we launched the "child star endorsement" plan to join hands. Child film star Jiang Yiyi and Wei Jingkun are the spokesmen of brand image, and in the order meeting, they will premiere their brand movie and TV advertisements for their partners. At the same time, they have reached a cooperation agreement with the mainstream media such as Zhejiang satellite TV, Zhejiang TV and Zhejiang education technology channel. According to the relevant responsible persons, besides, the children's shoes will also be put into the mainstream media such as the central children's channel, Golden Eagle cartoon and so on, and a new round of brand promotion plan will be launched.

Love is an eternal inheritance. After the Wenchuan earthquake, countless volunteers came from all parts of the country. They quietly paid to help those who needed help. At the same time, a volunteer volunteer organized service center, Shanghai Green Ribbon Volunteer Service Center, was officially set up, and the sitcom was created for the affected children and migrant workers in Shanghai. The video will be uploaded to potatoes, Youku and other major video sites regularly, and more people with social responsibility will pay attention to this group. The top 10 children's shoes of Haixi will participate in it, and the Shanghai green ribbon organization will take part in the filming of "little potato" children's sitcom, providing children's shoes and learning stationery to the actors in the play. Referring to cooperation, children's shoes are added: "little potatoes" children's sitcom is created by volunteers and children to create scripts and arrange plots, and then volunteers are photographed and edited for children, so that children can enhance their self-confidence through watching videos, so that children can grow healthier and happier. This is also consistent with the brand operation concept of children's shoes, and the operation concept of children's life and leisure provides many children with growing equipment. The project will let more partners see through the form of video website release, so that more partners with social responsibility will be involved. According to the scene report, Shanghai green ribbon volunteer service center operator also came to the scene, and awarded the "Fujian children's products Co., Ltd.," 2010 small potato children scene drama love cooperative enterprise ", together to pass on the belief of love, is also the first brand of children's shoes sponsorship network sitcom. In addition, under the guidance of Jiang Yiyi, Wei Jingkun, general manager and spokesperson of Dai Xing Cai, a welfare product Co., Ltd., a welfare fund, orphanage and Zhejiang educational technology channel foundation were held. Children's shoes "Donation ceremony", and raise funds 3 yuan, to jointly contribute to the healthy growth of children.

Children's shoes are the theme of the theme of "love and warmth". It's not only from the angle of public welfare, but also with the purpose of caring for children's growth. It is also the embodiment of the brand culture idea of "encouraging the future of the heart and the world".

In addition, the wonderful performance of the spokesperson Jiang Yiyi, Wei Jingkun and children can be called another beautiful scene of the conference, and the colorful children's shoes in the new season are the endless charm of the children's shoes for the consumers.

Children's shoes, heart and future.